Melanie Deitch

Past

• Director of Marketing at Facebook
• Group Corporate Marketing Manager at Loudcloud
• Director of Marketing at Loudeye

• Senior Account Manager at Waggener Edstrom

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Education

• Washington State University

Recommended

4 people have recommended Melanie

Connections

174 connections

Industry

Internet

Melanie Deitch’s Experience

• Director of Marketing

  Facebook

  (Privately Held; 201-500 employees; Internet industry)

  December 2005 — November 2007 (2 years)

  Developed strategic marketing and public relations strategies, including building the team, research brand strategies, establishing communications goals and strategies, and develop marketing campaigns for sales.
  • Established public relations program including messaging and positioning, media training, acting as company spokesperson, press materials, developing and maintaining press and analyst relationships, and working with customers and partners as needed.
  • Worked closely with sales to develop sales tools such as online media kit, interactive demo, sell sheets for ad products, presentations and other sales tools.
  • Managed research relationships and dissemination of research/statistics.
  • Developed and managed speaking program for executives. Included targeting events, content and training.

• Group Corporate Marketing Manager

  Loudcloud

  (Public Company; Information Technology and Services industry)

  December 2001 — September 2002 (10 months)

  Reported to CMO. Managed team of 6, $3 million+ marketing budget.
  Led company through brand strategy, including creative, messaging, and execution of brand materials.
  Spearheaded marketing plan strategy work and responsible for successful execution of programs.
  Developed multi-million dollar advertising campaign in targeted trade and business publications.
  Created complete sales collateral strategy, including creative and messaging working closely with product marketing and sales.
  Responsible for the development and execution of highly targeted direct mail programs.
  Event strategy and management included CXO field events.
  Responsible for Web site content, management and role in the sales cycle.
  Led inside sales lead collection, management, and fulfillment processes.
  Managed field sales and marketing programs nationwide.
  Assisted with pre-IPO strategy and execution.

• Director of Marketing

  Loudeye

  (Public Company; 201-500 employees; LOUD; Internet industry)

  August 1999 — December 2001 (2 years 5 months)

  Spearheaded multi-million dollar branding and marketing campaign for leading Internet media infrastructure company.
  Managed $4 million budget and grew team from 2 to 12 people in nine months.
  Responsible for worldwide external communications including advertising, brand, collateral, direct mail, events, public relations and Web site.
  Spearheaded branding and re-naming prior to IPO. Managed brand research, developed and executed brand rollout worldwide.
  Researched, developed, and executed marketing plan in support of business objectives. Determined and managed budget.
  $1.5 million targeted advertising campaign in industry and business publications.
  Developed new corporate Web site and Internet marketing programs, complete sales collateral kit developing creative and messaging, targeted direct mail campaigns to fill sales pipeline, developed public relations strategies, messages, and tactics, and managed strategic event plan.

• Senior Account Manager

  Waggener Edstrom

  (Privately Held; 201-500 employees; Public Relations and Communications industry)

  April 1997 — August 1999 (2 years 5 months)

  Developed and implemented PR strategies to reach Microsoft business and marketing goals and objectives. Developed strategic relationships with influential business and industry press and analysts to achieve public relations goals. Managed team of 4 and budgets from $400,000 to $4 million.
  Microsoft Corporate team. Strategic planning and execution of PR strategies for Microsoft Anti-trust case. Worked to neutralize press, place positive stories.
  Microsoft Office team. Planned and implemented Office 2000 $2 million launch event from a press perspective. Managed news and multiple crisis communications. Included keynote address content, and broadcast messages. Integrated with Web, advertising, direct mail, customer communications and sales teams.
  Microsoft Network team. Developed brand strategy to consumer and business press to launch new MSN business strategy, MSN mobile, MSN Search, and MSN Passport.

Melanie Deitch’s Education

• Washington State University

  Bachelor of Arts, Communications, Public Relations, August 1989 — June 1993

  Activities and Societies:

  Pi Beta Phi Sorority