Melanie Collins

Past

• Account Management at AOL Time Warner
• Account Management at Microsoft
• Account Executive/ Media Planner at Carat Fusion

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Education

• University of Georgia - Terry College of Business

Recommended

8 people have recommended Melanie

Connections

164 connections

Industry

Marketing and Advertising

Melanie Collins’s Summary

Strategic mindset combined with tactical agility. Skilled in navigating complex organizations to secure buy-in, ensure flawless implementation, and drive results. Recognized for analytical and communication skills.
Strong interactive background including agency media buying, and account management.
Experience supporting and reporting to VPs in Sales and Marketing, managing vendor relationships, and leading cross-functional teams.

• Aptitude for research and analytics; proficient in use of syndicated research tools including @Plan, AdRelevance, Core Metrics (including Source/Loss), and TNS
• Strong cross-collaboration skills; Efficiently utilize resources while mitigating dependencies
• Excellent verbal, written, and visual communication skills, including presentation experience in one-to-one and one-to-many scenarios

Melanie Collins’s Specialties:

Online Marketing • eCommerce • Search • Affiliate • Client Services • Project Management • Marketing Communications • Management and Training

Melanie Collins’s Experience

• Account Management

  AOL Time Warner

  (Public Company; TWX; Internet industry)

  2008 — 2009 (1 year )

  Leader and consultant in the management of online marketing campaigns, creating comprehensive solutions for a variety of clients; ensuring timely and flawless implementation, delivering on campaign objectives, and securing renewal budgets consistently.

• Account Management

  Microsoft

  (Public Company; MSFT; Computer Software industry)

  December 2005 — February 2008 (2 years 3 months)

  As a top Account Manager in the strategic segment, managed and optimized campaigns in the multi-million dollar range, from branding to cost per acquisition initiatives. Sought out by senior leadership for special projects including peer mentoring, training development, and platform improvement.

• Account Executive/ Media Planner

  Carat Fusion

  (Public Company; Marketing and Advertising industry)

  July 2002 — November 2005 (3 years 5 months)

  Managed on-line marketing efforts for multi-million dollar accounts at the regional, national and global level including contributing to new accounts won. Reputable for scalability across multiple roles and functions to deliver online marketing insights and solutions for my clients and bring additional revenue to the agency.

Melanie Collins’s Education

• University of Georgia - Terry College of Business

  BBA , Marketing , 1997 — 2001

  Activities and Societies:

  Delta Sigm Pi Professional Business Organization

Melanie Collins’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch