Melanie Bozzelli

Current

• Website Manager at Pepperl+Fuchs

Past

• New Business Development at Vordex Industrial Automation

Education

• Search Engine Marketing Professional Organization
• University of Phoenix - Cleveland Campus
• Syracuse University

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Connections

90 connections

Industry

Industrial Automation

Websites

• My Company
• My Company

Melanie Bozzelli’s Summary

Responsible for developing and promoting best practices in e-marketing initatives including web design, user experience, SEO, SEM, e-mail marketing, social media and e-learning principles for Pepperl+Fuchs websites worldwide.

e-Marketing generalist with a handy skill-set encompassing:
-Search Engine Optimization
-Search Engine Marketing
-e-Mail Marketing
-Google AdWords
-e-Learning
-Usability practitioner
-Project management
-Web editor
-Web analytics
-Social Media

Melanie Bozzelli’s Specialties:

In-depth understanding of high-tech industrial automation industry, products, markets and applications. Adept at introducing simplicity and ease of use into complex technical content, and communicating a clear message to build the brand and engage the reader. SEO keywords for niche terms in a competitive market. Lead generation for technical products and services.

Melanie Bozzelli’s Experience

• Website Manager

  Pepperl+Fuchs

  (Privately Held; Electrical/Electronic Manufacturing industry)

  1998 — Present (11 years )

  Responsible for developing, promoting and implementing best practices in e-marketing initatives including web design, user experience, SEO, SEM, e-mail marketing, social media and e-learning principles for Pepperl+Fuchs websites worldwide. Continuous collaboration with international colleagues on a broad range of 'e' based projects.

• New Business Development

  Vordex Industrial Automation

  (Industrial Automation industry)

  1994 — 1998 (4 years )

  Generated new business opportunites and increased sales opportunites at exisiting accounts. Partnered with external sales force to achieve sales targets for territories. Vordex (now defunct) was an industrial automation distributor and manufacturer's representative in the Upstate NY area, specializing in complex motion control (servo and stepper motors) solutions for factory automation.

Melanie Bozzelli’s Education

• Search Engine Marketing Professional Organization

  Certified SEM Professional , Search Marketing, Search Optimization, Search Advertising , 2008 — 2008

  Certified SEM Professional
  SEMPO Institiute Advanced Search Advertising, Certificate No. 4546
  SEMPO Institiute Advanced Search Optimization, Certificate No. 4483
  SEMPO Institiute Insider's Guide to Search Marketing, Certificate No. 4377

• University of Phoenix - Cleveland Campus

  MBA , e-Business , 2001 — 2002

• Syracuse University

  1987 — 1991

Additional Information

Melanie Bozzelli’s Websites:

• My Company
• My Company

Melanie Bozzelli’s Interests:

Website design and development, usability, search engine optimization, search engine marketing, e-mail marketing, social media, information architecture.

Melanie Bozzelli’s Groups:

Cleveland Web Association, SEMPO - Search Engine Marketing Professionals Organization, NEOUPA- Northeast Ohio Usability Professionals Association

•    Web Analytics Demystified
•    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
•    Inbound Marketers - For Marketing Professionals
•    SEMPO Institute
•    Syracuse University Alumni Network
•    eMarketing Association Network
•    Web Analytics Professionals (+5000 web analytics members) Join now!
•    Social Media Marketing
•    The Web Association
•    User Experience
•    Linked Akron
•    NEOUPA: Northeast Ohio Chapter of the Usability Professionals' Association
•    Cleveland Inbound Marketing Group
•    Midwest Marketers
•    Process Automation Social Media Club

Melanie Bozzelli’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• reference requests
• getting back in touch