Director of E-Marketing - ALSAC/St. Jude Children's Research Hospital
Greater Memphis Area
- Current
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- Director of E-Marketing at ALSAC / St. Jude Children's Research Hospital
- Past
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- Senior Marketing Manager at Walt Disney Company
- marketing at hasbro
- Senior Marketing Manager at Atari/Hasbro Interactive
- Senior Marketing Manager at Atari, Inc
- Education
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- University of Massachusetts at Lowell
- Rochester Institute of Technology
- Recommended
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2 people have recommended Melanee - Connections
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307
connections
- Industry
- Marketing and Advertising
- Websites
Melanee Hannock’s Experience
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Director of E-Marketing
ALSAC / St. Jude Children's Research Hospital
(Marketing and Advertising industry)
2007 — Present (1 year)
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Senior Marketing Manager
Walt Disney Company
(Public Company; 10,001 or more employees; DIS; Entertainment industry)
December 2004 — April 2007 (2 years 5 months)
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marketing
hasbro
(Marketing and Advertising industry)
1999 — 2005 (6 years)
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Senior Marketing Manager
Atari/Hasbro Interactive
(Public Company; 5001-10,000 employees; has; Consumer Goods industry)
August 1999 — October 2004 (5 years 3 months)
ATARI/HASBRO INTERACTIVE – DIVISION OF HASBRO – Beverly, Massachusetts – August 1999 – October 2004
ASSOCIATE TO SENIOR BRAND MANAGER – August 1999 – October 2004
Lead all aspects of brand management for the Backyard Sports line of video games. Other brands managed included Tonka, Thomas, Barney, Easy Bake, Nickelodeon and NSYNC. Developed and implemented marketing and promotional plans including brand definition, strategic planning, product line planning, segmentation, advertising, competitive analysis, market research, consumer trends, sales force presentations/communications and maintained P&L's.
• Set strategies for multi-million $ promotional campaigns resulting in a 400% increase in sales.
• Managed and effectively negotiated multi-million $ contracts with leagues and athletes.
• Team leader managing all segments of the product line process including Advertising, PR, Sales, Channel, Promotions, Packaging and Product Target Market (demographics/psychographics). -
Senior Marketing Manager
Atari, Inc
(Public Company; Marketing and Advertising industry)
2001 — 2004 (3 years)
Melanee Hannock’s Education
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University of Massachusetts at Lowell
MBA, Business, 1997 — 2000
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Rochester Institute of Technology
BS, Marketing, 1987 — 1991
Additional Information
Melanee Hannock’s Websites:
Melanee Hannock’s Groups:
Panel member for the Academy of Interactive Arts and Sciences - 2006 & 2007
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Women in Games International -
RIT Alumni Group - Rochester Institute of Technology -
eMarketing Association Network -
Disney Alumni Association -
Electronic Entertainment Industry Network -
ATARI - Current and Former Employees -
UMass Lowell MBA Alumni Network -
Kids Marketing Professionals Group
Melanee Hannock’s Honors:
Complete List of Games Marketed - New and Catalog (40+ Games)
Tonka - Dig'n Rigs, Playskool - Store, Easy Bake - Kitchen, Thomas the Tank Engine Railway Adventures, Barney - Magical Music, Tonka - Power Tools, NSYNC - Hotline, Nicktoons - Nick Tunes, Backyard Baseball 2003 (CD-ROM, GBA), Backyard Baseball 2005 (CD-ROM, GBA, GCN, PS2), Backyard Basketball,
Backyard Basketball 2004 (CD-ROM, PS2, GBA), Backyard Football 2002, Backyard Football 2004 (CD-ROM, GBA, GCN), Backyard Hockey, Backyard Hockey 2005, Backyard Skateboarding, Backyard Soccer 2002, Backyard Soccer 2004, Disney's Blast, Stitch's Blazing Lasers, Lion King Grubalicious, Pirates of the Caribbean Pinball, Little Mermaid Pinball, Aladdin Pinball, Aladdin Magic Carpet Racing, Little Mermaid Bubble Blast, Disney Princess Castle Party, Disney's Trivia Time, Kim Possible Legend of the Monkey's Eye, Disney's Disoku Apprentice, Disney's Disoku Master, Disney Cuties Crazy Daze
Melanee Hannock’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- getting back in touch
