Internet marketing, generational connector, digital marketing, social media evangelist - CEO Ingenex Digital Marketing.
Greater Detroit Area
- Current
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- Chief Executive Officer at Ingenex Digital Marketing
- Founder at ConnectAnnArbor.com
- Past
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- President at Ingenex Group
- VP Marketing at 60/60 Publications
- Director of Business Development at Q LTD
- Communications Coordinator at University of Florida
- Senior Copywriter at Adbiz
- Copywriter at Campbell Ewald
- Internet Account Executive at Ameritech
- Junior Copywriter at Leo Burnett
- Education
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- College for Creative Studies
- Michigan State University
- Farmington High School
- Our Lady of Sorrows
- Recommended
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28 people have recommended Derek - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Derek Mehraban’s Summary
A graduate of Michigan State University, Derek Mehraban has 14+ years advertising, marketing and interactive experience. Mehraban is focused on digital and internet marketing, event marketing, web search, web 2.0, social media marketing, blogging and generational marketing.
Mehraban is CEO of Ingenex Digital Marketing, based in Ann Arbor, Michigan. Ingenex provides a full suite of Digital Marketing services including interactive branding™, web site design, generational marketing, search engine optimization, pay-per-click management, optimized public relations, direct marketing, email marketing, event marketing, SEO, SEM, PPC, podcasting and blogging.
During his career Mehraban has helped the following brands with their marketing and advertising: the Pontiac, Cadillac and Chevrolet divisions of General Motors, ACDelco, Subway Subs, GDI Infotech, b’drizzled Gourmet Popcorn, Innovative Composites, Peliton, The United Way, NuStep, Asahi Kasei, ICPSR, The University of Florida, The University of Michigan, Eastern Michigan University and Terumo Cardiovascular.
Mehraban founded Connect Ann Arbor in 2007, a non-profit group focused on organizing compelling Ann Arbor based events around marketing, entrepreneurship and technology topics. Connect Ann Arbor brought Seth Godin to A2 in May and helped plan ArbCamp w/ Joseph Jaffe in November 2007. Mehraban and his business partner Ross Johnson run The Digital Bus Blog + Podcast. www.thedigitalbus.com where they interview leaders in digital marketing and buisness.
Mehraban has built a strong network in the marketing, technology and business communities by participating in groups such as Ann Arbor Spark, The Inforum, Ann Arbor Ad Club, Marketing Roundtable and A2B3. Mehraban is the brother of Darius Mehraban, Darius is a lawyer at Gibson Dunn in New York City.
Derek Mehraban recommends web 2.0 tools such as Linkedin, Plaxo, Facebook and Twitter to stay in touch.
Derek Mehraban’s Specialties:
Interactive Branding, Graphic Design, New Marketing, User Experience, Advertising, Web Site Development, Social Media Marketing, Email Marketing, Generational Marketing, Digital Advertising, Web 2.0, Market Research, Google Adwords, Yahoo Internet Marketing, Flickr, Linkedin, Facebook, Blogging for Business, Podcast, Health Marketing, B-to-B Marketing, Digital Marketing Strategy, Internet Marketing Strategy, Search Engine Optimization, SEO, PPC, SEM, Search Engine Marketing, Web Site Design
Derek Mehraban’s Experience
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Chief Executive Officer
Ingenex Digital Marketing
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 2008 — Present (7 months)
Ingenex Digital Marketing is a new Michigan company that brings together the marketing and branding expertise of Derek Mehraban, a 35 year old Gen X’er who knows how to engage customers through online and offline marketing, and Ross Johnson, a web savvy 25 year old Millennial who grew up on the internet and has mastered web design, web usability, search engine optimization and internet marketing.
Ingenex Digital Marketing, based in Ann Arbor, Michigan provides a full suite of Digital Marketing services including interactive branding™, web site design, search engine optimization, pay-per-click management, optimized public relations, direct marketing, email marketing, event marketing, podcasting and blogging.
Ingenex Digital Marketing delivers successful integrated marketing campaigns that begin with the internet, are less expensive than traditional media/marketing, are measurable, and directly targeted to reach and engage customers. -
Founder
ConnectAnnArbor.com
(Public Company; Marketing and Advertising industry)
April 2007 — Present (1 year 4 months)
ConnectAnnArbor.com is an online community focused on bringing people together in Ann Arbor for events focused on marketing, advertising, interactive, web 2.0 and more. We will work to connect people and organizations for the common good. Our first event was Seth Godin in Ann Arbor at the Michigan Theater. We have also had John U. Bacon speak and Joseph Jaffe. For more information visit www.connectannarbor.com. Or join our YahooGroup - ConnectAnnArbor.
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President
Ingenex Group
(Privately Held; 1-10 employees; Marketing and Advertising industry)
April 2006 — December 2007 (1 year 9 months)
Ingenex is a marketing consulting company located in Ann Arbor, Michigan. Blending expertise in generational marketing, research, interactive media, new marketing, advertising and public relations - Ingenex delivers fully integrated solutions to your marketing problems.
Today's consumers need to be reached on an emotional level. Ingenex works to understand your brand, your competition and your audience. We then help you create transformational experiences for your brand, develop real conversations with your consumers, and sell like never before. -
VP Marketing
60/60 Publications
(Privately Held; 11-50 employees; Publishing industry)
August 2007 — December 2007 (5 months)
6060 Publications, a Michigan based social-marketing and publishing group with offices in Traverse City and Ann Arbor. 6060 writes, designs and publishes a new series of lifestyle publications for newspapers, designed to help meet the present interests and future needs of adult children, 60 and over, and their aging parents.
America is coming of age! 78 million Baby Boomers are turning 62 next year and they are poised to change the world with their tremendous economic, political and financial clout. The over 60 crowd will revolutionize the way we live, shop, travel, plan and think – about nearly everything.
6060 Publications will guide readers, newspapers and their advertisers through this maze of opportunities with a beautiful full color, glossy, expertly written, and thoughtfully designed series of six bi-monthly news magazines that are co-branded by 6060 newspaper partners. -
Director of Business Development
Q LTD
(Privately Held; 11-50 employees; Marketing and Advertising industry)
June 2003 — April 2006 (2 years 11 months)
Responsible for leading all business development efforts for Q LTD
Won major clients including, Flint Group, NuStep and Asahi Kasei Plastics North America -
Communications Coordinator
University of Florida
(Educational Institution; 11-50 employees; Marketing and Advertising industry)
November 2001 — May 2003 (1 year 7 months)
Communications Coordinator responsible for promoting the IoA brand nationally, managing the IoA web site, brochures, event planning, conferences, video production, and more…
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Senior Copywriter
Adbiz
(Privately Held; 11-50 employees; Marketing and Advertising industry)
2000 — 2001 (1 year)
Senior writer. Experience writing for interactive web sites, tv, radio and print. Focused on medical, retail, health and fitness, food service, and academic clients. Responsible for leading new business presentations, developing strategic marketing plans, creating advertising campaigns, managing client accounts, and supervising account executives.
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Copywriter
Campbell Ewald
(Public Company; Marketing and Advertising industry)
1999 — 2000 (1 year)
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Internet Account Executive
Ameritech
(Public Company; Marketing and Advertising industry)
1997 — 1998 (1 year)
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Junior Copywriter
Leo Burnett
(Public Company; 1001-5000 employees; PUB; Marketing and Advertising industry)
January 1997 — August 1998 (1 year 8 months)
Junior copywriter in the creative development program at Detroit office of Leo Burnett, which was then DMB&B.
Derek Mehraban’s Education
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College for Creative Studies
Advertising Copywriting 1996 — 1997
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Michigan State University
BA, Advertising, 1990 — 1996
Go State!
- Activities and Societies:
- AAF, Phi Kappa Tau Fraternity, Michigan State Advertising Association, Concert and Event Promotion, Greek Globe Ad Sales
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Farmington High School
Life 1986 — 1992
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Our Lady of Sorrows
1977 — 1986
You may remember my twin brother Darius Mehraban too. We had a lot of fun at this Catholic school. Woo Hoo!
Additional Information
Derek Mehraban’s Websites:
Derek Mehraban’s Interests:
Marketing, Advertising, Music, Movies, Web 2.0, Reading, Facebook, Twitter, Family, Kids 2.0, Soccer, Running, Networking, Travel, Mobile Web, Vegetarian, Darius the Great, NPR, ArbCamp, SEO, SEM, Web Design, NFL Football, MSU Spartans, Digital Marketing, Phi Kappa Tau, Inforum Michigan, Internet Marketing, Linkedin Strategy, Generational Marketing, Internet Web Site Design, Social Media Marketing, Internet Social Networking, Motor City Connect, A2AC
Derek Mehraban’s Groups:
Inforum Michigan, Ann Arbor Ad Club, Spark, A2B3, Twitter, Connect Ann Arbor, Motor City Connect, Phi Kappa Tau, Michigan State University Advertising Association, Dallas Blue Networking, LA2M, Inforum Social Media Committee
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The DallasBlue Business Network member -
eOffice member -
Women 2.0 member -
MSU Alumni Association member -
Connect Ann Arbor member -
Facebook.com member -
a2b3 - Ann Arbor Bi Bim Bop member -
Ann Arbor Ad Club (A2AC) member -
American Advertising Federation member -
Motor City Connect member -
Michigan State Advertising Alumni member -
Semantic Web member -
Brickyard member -
Ex Ameritech member -
Inforum, A Professional Women's Alliance member -
Vegetarians & Vegans member
Derek Mehraban’s Honors:
ADDY Award Winning Copywriter
Dale Carnegie Highest Award of Achievement
Ann Arbor Ad Club President
Marketing Roundtable Panelist and Organizer
Lawton Leopard Kindergarten Soccer Coach
Lunch Ann Arbor Marketing Organizer (LA2M)
MotorCity Connect Ann Arbor Networking Lunch Organizer
MotorCity Connect Ann Arbor Networking Organizer
Derek Mehraban’s Contact Settings
Interested In:
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
