Mike Henderson

Current

• Account Executive at Twelve Horses
• Communication Chair at Advertising Association of Northern Nevada
• Podcast Producer at Twelve Horses

• Content Developer at Twelve Horses
• Freelance Copywriter at Twelve Horses
• Secretary / Board Member at Poedunk
• Advisory Board Member / Marketing Coordinator at Reno Bike Project
• Editor at Nevada Wilderness Project
• Freelance Writer / Photographer at Realife Publishing, LLC
• Copywriter at iamindisposed.com (Self-employed)
• Columnist at RLife Magazine

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Education

• The University of New Mexico

Recommended

6 people have recommended Mike

Connections

193 connections

Industry

Marketing and Advertising

Websites

• My Website

Mike Henderson’s Summary

Creative Copywriter, Podcast Producer, Photographer, Videographer, Editor, Account Executive, and Project Manager with experience in brand development; content production, publication and distribution; social media community creation, participation and management; sales and business development; account and project management; events coordination and execution.

In the past year I have developed skills, relationships and credibility in all of the above fields. I have gained respect in both the company and the community as a reliable, creative person who can communicate and execute on ideas and concepts both independently and as a team.

Copywriting and personal brand-defined blogging specialist. I write creative non-fiction articles on the outdoors and community interests. I'm increasingly involved in community outreach and development projects like the Reno Bike Project and the open space and trail advocacy group The Poedunks (www.poedunk.com). Roving dirtbagism: I clean up good, but don't let it fool you.

Please check my blog if you're interested in the specifics. It's all there, unfiltered, and possibly unpleasant, but it's what I'm all about.

I live about a 90% car-free lifestyle: I ride my bike. I get other people to ride bikes. helmet-head is the new Faux-hawk! Common sense dictates that I wear a helmet, so some days I get lucky and some I don't. I'm not into casinos, so this is the only gambling I do.

-M

Mike Henderson’s Specialties:

Video Podcasting, Business Development and sales, photography, Developing blog identities and voice with writing, photography and interaction. Writing engaging non-fiction for magazines. Copywriting for advertising and marketing.

Mike Henderson’s Experience

• Account Executive

  Twelve Horses

  (Privately Held; Internet industry)

  July 2008 — Present (1 year 1 month)

  Communicate with clients to facilitate new and existing projects. Coordinate with Project Manager and resources to align work with client interests. Increase client billables by selling new work and development to existing clients. Manage budgets, expenses and invoice clients for work performed.

• Communication Chair

  Advertising Association of Northern Nevada

  (Marketing and Advertising industry)

  June 2008 — Present (1 year 2 months)

  I handle the podcast, blog and communications for A2N2.

• Podcast Producer

  Twelve Horses

  (Privately Held; Internet industry)

  November 2007 — Present (1 year 9 months)

  Ensure regular high quality blog and podcast content for Horse Power.
  Conceptualize podcast content for clients and produce podcasts.
  Distribution and promotion of downlodable web media.

• Content Developer

  Twelve Horses

  (Privately Held; 11-50 employees; Internet industry)

  November 2007 — Present (1 year 9 months)

  Defining strategic and tactical direction of online content; working with interactive graphic designers, website project managers and business leaders to conceive and create content that portrays our client's brand and accomplishes the strategic goal; write, produce, proofread, update and maintain compelling web content for landing pages, blogs, corporate marketing, emails, eNewsletters, online advertising and search engine metadata; optimizing new and existing content for search engine optimization.

• Freelance Copywriter

  Twelve Horses

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  August 2007 — Present (2 years)

  Writing copy for various internal marketing and client projects.

• Secretary / Board Member

  Poedunk

  (Non-Profit; 1-10 employees; Recreational Facilities and Services industry)

  August 2007 — Present (2 years)

  I am the web tech, communications organizer, pancake flipper, trailer tower, director of wheelbarrow services and hyper-upper for this small up-start group of mountain bike junkies and trail rats.
  
  I am also the secretary, founding member and board member. I give my ideas and input, show up for meetings, and use my writing skills to get our message out there.
  
  The Poedunks are dedicated to building, maintaining, and riding sustainable multi-use trails on Peavine mountain Nevada.

• Advisory Board Member / Marketing Coordinator

  Reno Bike Project

  (Non-Profit; 1-10 employees; Public Policy industry)

  July 2007 — Present (2 years 1 month)

  Volunteer advisory member, marketing and communications volunteer, web development and copywriting, beer runner, blog administrator, talk talker, walk walker. www.renobikeproject.com.
  
  -M

• Editor

  Nevada Wilderness Project

  (Non-Profit; 1-10 employees; Public Policy industry)

  May 2007 — Present (2 years 3 months)

  Copywriting, web support for the Nevada Wilderness Project quarterly newsletter, blog (www.weethump.com) and collateral.

• Freelance Writer / Photographer

  Realife Publishing, LLC

  (Marketing and Advertising industry)

  2006 — Present (3 years)

• Copywriter

  iamindisposed.com (Self-employed)

  (Self-Employed; Myself Only; Marketing and Advertising industry)

  February 2006 — Present (3 years 6 months)

  I do blogging, non-fiction, fiction, essay and commercial copywriting.

• Columnist

  RLife Magazine

  (Privately Held; 1-10 employees; Leisure, Travel & Tourism industry)

  2006 — Present (3 years)

  I write a monthly outdoor activity column to engage and encourage participation in the awesome outdoor recreation activities in Reno and Tahoe.

Mike Henderson’s Education

• The University of New Mexico

  BA , English , 1996 — 1999

  Activities and Societies:

  Creative Writing Concentration, Earth and Planetary Sciences Minor,

Additional Information

Mike Henderson’s Websites:

• My Website

Mike Henderson’s Interests:

writing, skiing, biking, urban cycling, community development, brand identity, creativity, flexibility, humor, bacon, sneakers, T-shirts, climbing

Mike Henderson’s Groups:

Reno Bike Project, Twelve Horses Network, Team Bacon Strip, Poedunk.com, Great Basin Food Co-op, Pole Position, Book Talk, Advertising Association of Northern Nevada (www.a2n2.com)

•    Twelve Horses
•    a2n2 aka Advertising Association of Northern Nevada
•    So Cal Action Sports Network
•    Business Advocating Social Equity

Mike Henderson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch