
Social Media Strategist & Content Editor- http://www.army.mil at MPRI
Washington D.C. Metro Area

Social Media Strategist & Content Editor- http://www.army.mil at MPRI
Washington D.C. Metro Area
I'm Meghan McCormick, currently a Social Media strategist and Web content editor at http://www.army.mil.
I grew-up traveling the world as a part of a military family and loved every minute of it. My first childhood memory was being chased by wild dogs on the island of Guam and I remember seeing snow on the “Big Island” of Hawai’i on top of Mount Kilauea. Seriously, snow in Hawaii, on top of a volcano!
Having moved nearly every three years of my life and encountering several diverse environments, I've refined my ability to meet, talk to, and get along with just about anyone and I strive to maintain a global perspective regarding my outlook on life.
Being a product of Gen-Y means I'm always connected. When I'm not getting lost in my various blog subscriptions on Google Reader, tweeting on Twitter (@MeghanKathleen) or connecting with friends on Facebook, I'm surfing the internet for great music, new artists, and great concerts in my area.
Despite always being connected, I value authentic and genuine communication. I believe that it is a vital skill for just about everyone and the key to any relationship, personal or business.
Building relationships and networking off-line is extremely important to me, and I'm always up for grabbing coffee to chat about society, music, social media, technology or brainstorming words that rhyme with “purple.”
That being said, please feel free to contact me via e-mail at mccormmk@gmail.com
Online community management, Social Media maintenance: Facebook, Twitter, Flickr, FriendFeed, YouTube, public speaking, organization/group facilitation, leadership development, moderate InDesign and basic Photoshop
(Public Company; LLL; Defense & Space industry)
October 2008 — Present (1 year 2 months)
L-3/MPRI provides Web solutions for the Army's official homepage, http://www.Army.mil.
As a social media strategist and content editor for the Army's official homepage, my duties included the following:
Planed and implemented a daily social media content line-up coinciding with top priorities from the Army's Office of the Chief of Public Affairs (OCPA).
Lead content manager for http://www.Army.mil/Women
Lead site manager for http://www.Army.mil/GoldStarMothers
Built, managed and maintained the Army's official Facebook page, http://www.facebook.com/USArmy
(cited by Facebook as a best practice for Government use of Facebook).
Updated, monitored and maintained an official presence on the Army's Twitter account (http://www.twitter.com/USArmy)
Gathered and uploaded field photography from Public Affairs Officers to the Army's official Flickr account (http://www.flickr.com/soldiersmediacenter)
Wrote informational blog posts for the internal Army Public Affairs Officer community with tips and insight relating to social media and www.Army.mil
Provided guidance and support to contractors, Soldiers, and DoD/Army Public Affairs Officers looking to learn more about and understand social media
Monitored Army/Soldier blogs and worked with Web team editors to included them in the Army's daily strategic communication newsletter, STAND-TO (http://www.army.mil/standto)
(Public Company; LYV; Entertainment industry)
May 2008 — September 2008 (5 months)
http://www.livenation.com
With the most live concerts, music venues and festivals in the world and the most comprehensive concert search engine on the web, Live Nation is revolutionizing the music industry: onstage and online.
As the booking intern for Live Nation in Washington, D.C., I was responsible for a variety of tasks, which included updating and maintaining venue avails calendars for five venues in the Washington, D.C., Baltimore, and Virginia regions.
In addition calendar management, I was responsible for proofreading, editing, and preparing contracts between artists management agencies (WMA, CAA, ICM, etc.) and Live Nation talent buyers.
While in the office, I provided detailed and thorough office support to regional Vice President and Booking Coordinator.
(Educational Institution; Higher Education industry)
January 2008 — May 2008 (5 months)
For my final project as an undergrad, I worked with a group of three students to devise and implement a public relations and marketing plan for James Madison University's East Campus Library.
Our primary goal was to create a campaign that would clear up misconceptions held by the community regarding features and amenities of JMU’s new East Campus Library, which had yet to open.
My personal role was the communication manager where I acted as a liaison between the student group and the Library Steering Committee
As a group, we researched and presented time-lines, budgets and potential obstacles to the Dean of Libraries and the Library Steering Committee. This lead to a successful campaign where we implemented various strategies, including: local and university newspaper articles, listservs, movie theater previews, Facebook groups, creative signage, bookmarks, informational events and promotional SWAG.
(Educational Institution; 1001-5000 employees; Higher Education industry)
August 2007 — May 2008 (10 months)
http://www.jmu.edu/taylordownunder
Taylor Down Under is home to James Madison University's student center. Each week, Taylor Down Under host's live performances of local and touring acts, poetry readings, and other student focused events. During the week, Taylor Down Under is filled with students lounging, studying, or shooting pool.
As the Marketing Coordinator, I was responsible for creating informational and creative event posters and fliers. These fliers were either created by hand, or on the computer using Microsoft Word, Adobe InDesign, or Adobe Photoshop.
On days when I was not doing marketing related work, I provided customer service to over 200 students during each four hour shift. The services provided range from general university information to providing equipment for Billiards.
Working at Taylor Down Under taught the importance of discipline with self-directed work and helped me finance my textbooks.
(Public Company; 5001-10,000 employees; V; Music industry)
June 2007 — August 2007 (3 months)
http://www.universalrepublic.com
Universal Republic Records is a label under the Universal Music Group umbrella. As a promotions intern, I managed and maintained Facebook and MySpace pages for seven artists on a daily basis, including Amy Winehouse (winner of 5 Grammy's in 2008) and The Shop Boyz (Grammy nominated & top selling ringtone of 2007).
Additionally, I researched and analyzed Billboard charts, iTunes charts, and Nielsen SoundScan ratings on a weekly basis for weekly company reports that were distributed via e-mail throughout the company. I organized artist's expenses and invoices weekly, and created a detailed excel spread sheet to keep track of this data.
One of the best parts about this experience was collaborating with the team of interns to expedite various marketing and promotions campaigns.
(Educational Institution; 1001-5000 employees; Higher Education industry)
August 2005 — May 2007 (1 year 10 months)
http://www.jmu.edu/ucenter/uinfo
As a University Information Ambassador at Sonner Hall, I had heavy interaction with prospective students and their parents. For many of them, it was their first time visiting James Madison University, and I was their first impression of a current student.
I helped visitors to:
-Schedule campus tours
-Arrange meetings with counselors in the Office of Admissions and professors in various academic departments
-Obtain literature for specific programs at JMU
-Find local hotel accomodations and dining locations
Additionally, I was responsible for keeping the information database current (JMU JOE INFO http://joeinfo.jmu.edu). This required me to mindful and observant of new and changing information.
Working as a University Information Ambassador at Sonner Hall taught me how to work with strangers and how to meet their needs. Also, it helped me to realize the importance of keeping information current and up to date.
(Privately Held; 11-50 employees; Public Relations and Communications industry)
June 2006 — August 2006 (3 months)
http://prsourcecode.com/
PRSourceCode is a content service provider serving journalism, conference, industry accolade, and public relations professionals within the information technology community. By disseminating opportunities through PRSourceCode, journalists, conference planners, and award coordinators have more time to focus on their core competencies.
As a Research Extern at PRSourceCode, I managed and researched a database of 800+ IT industry awards and speaking opportunities.
In order to compile information for these awards and opportunities, I corresponded with event planners and company executives via e-mail and telephone. After compiling important information, I wrote detailed descriptions of the events and awards to uploaded to the Speaking and Awards Forum and e-mailed to subscribers.
2004 — 2008
Leadership development, web 2.0, new media, entertainment, music
James Madison University's Student Ambassadors