
PR/Marketing/Advertising Videogame Professional
San Francisco Bay Area

PR/Marketing/Advertising Videogame Professional
San Francisco Bay Area
From public relations, marketing, planning and execution of game launches, event planning, convention logistics, online media planning and buying, advertising sales and business development...you could say I have a pretty well-rounded skill set.
My experience is mainly within the videogame industry, but I have previously dabbled in professional services, tech and non-profit areas. I currently work for the most cutting-edge Themis Media, publisher of the videogame industry and culture hotbed The Escapist (www.escapistmagazine.com).
I previous utilized viral marketing and social networks to promote game launch and expand online presence for clients. I am a avid user of social media networks and applications, finding the most successful ways to grow a community through those mediums.
social networking, Twitter, Facebook, videogames, MMOs, community relations, public relations, event coordination, conference coordination, marketing, online advertising, online media planning
(Privately Held; Computer Games industry)
October 2008 — Present (1 year 2 months)
Advertising sales for Themis Media properties, featuring the two-time Webby Award-winning online publication The Escapist and sister publication WarCry. I create custom integrated campaigns for clients to best engage our audience. Also raise awareness of Themis Media properties and research new affiliate opportunities.
Previously held position within the public relations and marketing division of Themis Group.
(Public Relations and Communications industry)
June 2008 — May 2009 (1 year )
We have just started our local chapter of the ECA! We are growing our membership and mobilizing gamers who want to remain politically aware as well as strengthen the game community in the Triangle. In the industry, outside the industry or trying to break into the industry, the ECA is a group you want to be a part of.
(Privately Held; Computer Games industry)
August 2007 — October 2008 (1 year 3 months)
Managed game launch with accomplished print and online media coverage, press events, social media outreach and successful convention presence with one of the highest-rated mobile titles, Reset Generation published by Nokia.
Managed B2B and B2C communications for independent developer Demiurge Studios. Helped create online presence through media placements, interviews and blogging for the online community.
Researched, planned and executed daily and long-term marketing goals for all Themis Group divisions including TAP Interactive, The Escapist Magazine and WarCry Network.
(Public Relations and Communications industry)
May 2006 — May 2007 (1 year 1 month)
Assisted in all media relations responsibilities for clients within the tech industry, financial and professional services. Daily news and media relations, various writing responsibilities and evaluation of metrics on client media placement to calculate R.O.I.
(Fund-Raising industry)
January 2006 — October 2006 (10 months)
Planned and executed charity event raising over $15,000. Main responsibility consisted of solicitation of sponsorships and donations at the local and national level.
IGDA, The ECA