James Collier

Current

• Digital Strategist at Ikon Communications

Past

• Brand Strategist at Microsoft (MSN)
• Brand Communications Manager at Manning Gottlieb OMD
• Senior Planner at Universal McCann

• Trainee Media Planner/Buyer at Interaction Media
• Advertising Sales Account Executive at Naylor, LLC

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Education

• University of Bradford

Recommended

2 people have recommended James

Connections

75 connections

Industry

Marketing and Advertising

James Collier’s Summary

Possessing a breadth of online marketing & communications knowledge with a passion for all things digital. Experienced working for blue chip organisations in demanding and fast paced environments. A driven self-starter that enjoys any challenge and is comfortable working within multi-national teams.

James Collier’s Specialties:

Strategic planning; Digital communications; Social marketing; Content creation and dissemination; Branded entertainment; Creative thinking & ideation; Channel planning

James Collier’s Experience

• Digital Strategist

  Ikon Communications

  (Privately Held; Marketing and Advertising industry)

  June 2009 — Present (6 months)

  MY ROLE
  
  -Responsible for all digital communications strategy across CommBank organisation
  -Manage communications portfolio across business & retail banking sectors and external brands
  -Develop consumer insight and understanding to drive digital communications advantage
  -Provide thought leadership across new and emerging digital opportunities ie. Social Media
  -Define and execute digital research initiatives around brand and performance marketing pillars
  -Develop executive level client marketing relationships
  -Manage substantial digital media budgets across brand and product campaigns
  -Lead a team of implementational specialists to deliver media activity against strategic goals
  -Manage and collaborate with various global client agencies to ensure delivery of marketing initiatives

• Brand Strategist

  Microsoft (MSN)

  (Public Company; MSFT; Computer Software industry)

  January 2007 — June 2009 (2 years 6 months)

  MY ROLE
  
  -Develop cross platform, multi-market digital brand communications strategy
  -Lead and manage content, technology and platforms integration opportunities
  -Develop innovative ways to engage consumers across owned, earned a bought digital environments
  -Identify future commercial properties in partnership with cutting edge research teams within Microsoft
  -Evangelise Microsoft and Microsoft properties & technology to new and existing partners
  -Collaborate with cross-organisational teams to generate support and deliver brand initiatives
  -Deliver thought leadership to internal and external partners
  -Develop productive senior marketing relationships with key global clients
  -Lead multi discipline project teams comprised of design, development and content through execution
  
  PERSONAL HIGHLIGHTS
  
  -Having the opportunity to work with and learn from Microsoft's digital visionaries and glimpse into our digital future has allowed me to develop a unique perspective on communications strategy.
  -Receiving a Microsoft Golden Star awarded quarterly to those employees demonstrating exceptional performance and contribution globally.

• Brand Communications Manager

  Manning Gottlieb OMD

  (Public Company; Marketing and Advertising industry)

  May 2005 — December 2006 (1 year 8 months)

  MY ROLE
  
  -Develop communications strategy across client team
  -Manage Nissan brand communications portfolio
  -Manage day to day operations of clients business and delivered proactive initiatives
  -Lead numerous consumer insight and research projects utilising various methodology
  -Present and sell additional agency tools and service to drive client revenue stream
  -Cultivate senior client marketing relationships to deliver marketing programmes
  -Manage planning team of two and specialist team of two
  
  PERSONAL HIGHLIGHT
  
  -Being hugely passionate about motoring having the opportunity to work on Nissan was an incredible experience. My timing also couldn't have been better as the company was looking to redefine its brand and range through innovative and exciting marketing which I had the pleasure of developing a large portion of the communications strategy for.
  -Winner of a Yahoo! Big Idea Chair for Nissan & SHIFT_Original Drama, a holistic broadcast and digital campaign for the Nissan brand.

• Senior Planner

  Universal McCann

  (Public Company; IPG; Marketing and Advertising industry)

  December 2002 — May 2005 (2 years 6 months)

  MY ROLE
  
  -Partner in the developing communications strategy for clients
  -Day to day management of all client requirements
  -Manage client research across market and competitive context
  -Develop strong client relationships with marketing teams
  -Brief and manage internal specialist teams to deliver exceptional marketing results
  -Collaborate with multiple client agencies across campaigns
  -Negotiate and purchase media for clients marketing activities
  
  PERSONAL HIGHLIGHT
  
  -Working in a small planning department I had great exposure to the senior strategy team. I often worked with the agencies Head of Strategy, Russell Place, on both client and pitch work and I found it an incredible experience and felt very lucky to learn directly from one of the industry's great minds.

• Trainee Media Planner/Buyer

  Interaction Media

  (Privately Held; Media Production industry)

  June 2002 — December 2002 (7 months)

  MY ROLE
  
  -Plan and optimize ongoing regional and national activity
  -Evaluate media effectiveness and present results to clients
  -Build productive relationships with media owners
  -Research and recommend additional marketing opportunities to clients to strengthen agency relationship maximise revenue
  
  PERSONAL HIGHLIGHT
  
  -Learning planning in a great independent agency where all the staff had the time to help me learn and grow quickly.

• Advertising Sales Account Executive

  Naylor, LLC

  (Privately Held; Publishing industry)

  July 2000 — September 2001 (1 year 3 months)

  MY ROLE
  
  -Design, brief and manage the implementation of successful sales cycles
  -Manage and motivate my team of sales professionals
  -Build strong and profitable client relationships
  -Negotiate media space and rates with key national advertisers
  -Partner with creative agencies to develop appropriate executions for our press titles
  
  PERSONAL HIGHLIGHT
  
  -Each Account Executive was given the autonomy to essentially run their own business within Naylor Publications. It was a great experience within a nurturing and supportive organisation and allowed me to apply the learning from my Business & Management degree right out of university.

James Collier’s Education

• University of Bradford

  BSc , Business and Management , 1998 — 2002

  University of Bradford Management School is one of the leading business schools in Europe

Additional Information

James Collier’s Interests:

Travel & adventure, blogging, charity fund raising, literature, fitness, food

James Collier’s Groups:

•    Bradford University School of Management Alumni and Students
•    Microsoft Employees
•    Online Advertising Professionals
•    ThoseinMedia
•    Media Professionals Worldwide

James Collier’s Honors:

Recipient of a Microsoft Golden Star awarded quarterly to those employees demonstrating exceptional performance and contribution globally, March 2009

Winner of a Yahoo! Big Idea Chair in creativity for Automotive, Aerospace & Marine category, 2005

James Collier’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch