David Smith

Current

CEO at Mediasmith, Inc.
Founder at Mediasmith

Past

VP, Media Director at Hawk Media
Proprietor at David Smith Media (Sole Proprietorship)
Proprietor. Media Director at Mediasmith (Sole Proprietorship)

President at Ted Thompson & Partners
Vice President, Director of Media Planning at Honig Cooper & Harrington

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Education

University of Washington
Linfield College
Roosevelt High School

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Recommended

5 people have recommended David

Connections

500+ connections

Industry

Marketing and Advertising

David Smith’s Summary

My company, Mediasmith is very active in emerging media technolgies, social media and search and how these three work in conjunction with web display and traditional media.

At the spring 2007 San Francisco @d:tech, I was awarded one of the first ever Individual Achievement Awards. I am greatly honored to have received this award.

Previous accomplishments include that of my company being named to the San Francisco Business Times 100 Fastest Growing Private Companies (#47). A lot of this growth was due to the work done by Mediasmith on the introduction of Napster 2.0. We won five industry awards for this work including an Effie.

I have contributed articles and interviews in an extensive range of media over the past two decades. I am a regular speaker at Industry events including iMedia, @d:tech, I-Com, OMMA, Forecast and others. I write regularly for a number of industry publications and Web sites including Fast Company, iMediaConnection and MediaPost. I have a major involvement in national committee work to establish and refine standards in metrics, business practices and financial issues for Interactive advertising with organization such as the AAAA’s, IAB, OPA and the ARF. My advisory board involvement includes OPA, IAB and others.

I am best known for my work to help further standards in the advertising media industry. This includes work done with I/PRO in the early days for site audits, lobbying for the impression definition standard recently adopted, standards in reach and frequency and other issues as well as founding the ARF's Online Media Council and serving as chair for 2+ years.

Today, Mediasmith is applying our expertise to Mcubed, the convergence of Emerging Media Technologies, Social Media and Search and the next generation dashboard for media metrics and tracking we call MediaTrakr.

David Smith’s Specialties:

Technology, Hardware, Software, Media, Consumer digital marketplace, Interactive media planning and buying, Entertainment, Video games, Travel, Beverage (Liquor, Wine, Beer, Soft Drinks, Health and fruit drinks, etc.), Finance, BTB, Retail and many more.

David Smith’s Experience

CEO

Mediasmith, Inc.

(Privately Held; 11-50 employees; Marketing and Advertising industry)

March 1989 — Present (20 years 10 months)

At Mediasmith we are media architects. We do advertising media strategies, planning, buying and consulting across all media including emerging technologies as a mix with web, search and offline media in a media mix. My own work concentrates on industry standards involvement, client strategies, internal process and new business.
Founder

Mediasmith

(Privately Held; 11-50 employees; Marketing and Advertising industry)

March 1989 — Present (20 years 10 months)

Mediasmith is a full service media agency. We do media strategies, planning, buying and consulting across many client categories across all media. We are one of the few media agencies that is actually integrated between Interactive and traditional media.
VP, Media Director

Hawk Media

(Privately Held; 11-50 employees; Marketing and Advertising industry)

November 1986 — February 1989 (2 years 4 months)

Created and Directed Strategic Media Planning Services. Created and Directed Media Auditing and Monitoring Services.
Proprietor
David Smith Media (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)

May 1983 — November 1986 (3 years 7 months)

Consulted on media strategies and buys with both clients and agencies. Advised agencies on media department organization.
Proprietor. Media Director
Mediasmith (Sole Proprietorship)

(Sole Proprietorship; 11-50 employees; Marketing and Advertising industry)

April 1978 — May 1983 (5 years 2 months)

According to Adweek, "generally regarded as one of the first media consultants in the industry". First media agency to emphasize planning rather than buying.
President

Ted Thompson & Partners

(Privately Held; 11-50 employees; Marketing and Advertising industry)

August 1974 — March 1978 (3 years 8 months)

President and Media Director of this hot San Francisco creative shop in the 70's.
Vice President, Director of Media Planning

Honig Cooper & Harrington

(Marketing and Advertising industry)

1970 — 1974 (4 years )

Rose to VP at the age of 28.