Creative Director
Greater New York City Area
Creative Director
Greater New York City Area
I thoroughly enjoy the creative industry. While the challenges are similar across any medium - to translate client initiatives to a target audience - the journey from concept to completion on any given project is varied, challenging and exciting. I am an expert in developing innovative creative strategies and solutions for online and offline. Effectively communicating core messaging through interaction and exploration has been a main goal when engaging an audience.
Strategy // Branding // Design Management // Online Marketing // Interactive & Digital Media // Social Networks and Social Media // Motion // Graphic, Web, Print, User Interface Design // Information Architecture // Innovative Ideas and Creative // Strong Presentation Skills // Copywriting
(Privately Held; 11-50 employees; Marketing and Advertising industry)
August 2008 — Present (2 months)
Creating unique experiences encompassing online, on-air and traditional mediums with a special focus on new and emerging media.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
September 2005 — May 2008 (2 years 9 months)
Lead creative teams for development and design of award-winning online initiatives for brands (Glaceau, Dewars, Nike, Estee Lauder, etc.) and entertainment (HBO, CBS, New Line, Fox) and more. Close collaboration with Account, Media and PR to develop integrated strategies for new business and existing client campaigns. Special attention to social media and social networking initiatives. Original content creation. Assist in planning scope, budgets and timelines. Continuing to build out a creative department that is looked upon as experts in online media.
(Public Company; 201-500 employees; Marketing and Advertising industry)
November 2003 — September 2005 (1 year 11 months)
Oversight, conceptual development and design direction of interactive and new media work for clients such as HP, Trane, Diet Coke, Samsung, Planters and others. Worked closely with Creative Director, Copywriters, Project and Account Managers and Programmers. Supervise designers and manage project and production schedules to streamline workflow.
(Public Company; 1001-5000 employees; Internet industry)
August 2002 — November 2003 (1 year 4 months)
Design and conversion of new corporate site from AI wireframes. Development of template structures, color schemes and style sheets for future implementation. Creation and Art Direction of collateral
material for print and web advertising associated with site launch. Redesign of Reuters Messenger. Work closely with Creative Director, Information Architect and programmers.
(Public Company; 501-1000 employees; Marketing and Advertising industry)
December 2001 — July 2002 (8 months)
(Privately Held; 1-10 employees; Design industry)
December 2000 — December 2001 (1 year 1 month)
(Privately Held; 11-50 employees; Internet industry)
May 2000 — December 2000 (8 months)
(Privately Held; 1-10 employees; Design industry)
June 1997 — May 2000 (3 years)
BFA, Communication Design, 1993 — 1997