Dana Deskiewicz

Creative Director

Greater New York City Area

Current
  • Creative Director at Hanft Raboy and Partners
Past
  • Creative Director at Deep Focus
  • Senior Art Director at FCBi
  • Art Director (Freelance) at Reuters/Multex
  • Art Director (Freelance) at Bozell Advertising
  • Art Director & Designer at NY Zoom
  • Art Director at Solspark / NetGen
  • Senior Designer at DeLucia Leutwyler, Inc.
Education
  • State University of New York at Buffalo
Connections
170 connections
Industry
Online Media

Dana Deskiewicz’s Summary

I thoroughly enjoy the creative industry. While the challenges are similar across any medium - to translate client initiatives to a target audience - the journey from concept to completion on any given project is varied, challenging and exciting. I am an expert in developing innovative creative strategies and solutions for online and offline. Effectively communicating core messaging through interaction and exploration has been a main goal when engaging an audience.

Dana Deskiewicz’s Specialties:

Strategy // Branding // Design Management // Online Marketing // Interactive & Digital Media // Social Networks and Social Media // Motion // Graphic, Web, Print, User Interface Design // Information Architecture // Innovative Ideas and Creative // Strong Presentation Skills // Copywriting


Dana Deskiewicz’s Experience

  • Creative Director

    Hanft Raboy and Partners

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    August 2008Present (2 months)

    Creating unique experiences encompassing online, on-air and traditional mediums with a special focus on new and emerging media.

  • Creative Director

    Deep Focus

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    September 2005May 2008 (2 years 9 months)

    Lead creative teams for development and design of award-winning online initiatives for brands (Glaceau, Dewars, Nike, Estee Lauder, etc.) and entertainment (HBO, CBS, New Line, Fox) and more. Close collaboration with Account, Media and PR to develop integrated strategies for new business and existing client campaigns. Special attention to social media and social networking initiatives. Original content creation. Assist in planning scope, budgets and timelines. Continuing to build out a creative department that is looked upon as experts in online media.

  • Senior Art Director

    FCBi

    (Public Company; 201-500 employees; Marketing and Advertising industry)

    November 2003September 2005 (1 year 11 months)

    Oversight, conceptual development and design direction of interactive and new media work for clients such as HP, Trane, Diet Coke, Samsung, Planters and others. Worked closely with Creative Director, Copywriters, Project and Account Managers and Programmers. Supervise designers and manage project and production schedules to streamline workflow.

  • Art Director (Freelance)

    Reuters/Multex

    (Public Company; 1001-5000 employees; Internet industry)

    August 2002November 2003 (1 year 4 months)

    Design and conversion of new corporate site from AI wireframes. Development of template structures, color schemes and style sheets for future implementation. Creation and Art Direction of collateral
    material for print and web advertising associated with site launch. Redesign of Reuters Messenger. Work closely with Creative Director, Information Architect and programmers.

  • Art Director (Freelance)

    Bozell Advertising

    (Public Company; 501-1000 employees; Marketing and Advertising industry)

    December 2001July 2002 (8 months)

  • Art Director & Designer

    NY Zoom

    (Privately Held; 1-10 employees; Design industry)

    December 2000December 2001 (1 year 1 month)

  • Art Director

    Solspark / NetGen

    (Privately Held; 11-50 employees; Internet industry)

    May 2000December 2000 (8 months)

  • Senior Designer

    DeLucia Leutwyler, Inc.

    (Privately Held; 1-10 employees; Design industry)

    June 1997May 2000 (3 years)


Dana Deskiewicz’s Education

  • State University of New York at Buffalo

    BFA, Communication Design, 19931997


Additional Information

Dana Deskiewicz’s Groups:

  •    Interaction Design Association
  •    Online Advertising Professionals
  •    Revedia Group - Sr. Level Interactive Digital Media Professionals Only.

Dana Deskiewicz’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • reference requests
  • getting back in touch

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