Dana Deskiewicz

Current

Creative Director at I'm Here. You're There.

Past

Creative Director at Hanft Raboy and Partners
Creative Director at Deep Focus
Senior Art Director at FCBi

Art Director (Freelance) at Reuters/Multex
Art Director (Freelance) at Bozell Advertising
Art Director & Designer at NY Zoom
Art Director at Solspark / NetGen
Senior Designer at DeLucia Leutwyler, Inc.

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Education

State University of New York at Buffalo

Recommended

20 people have recommended Dana

Connections

217 connections

Industry

Online Media

Dana Deskiewicz’s Summary

I thoroughly enjoy the creative industry. While the challenges are similar across any medium - to translate client initiatives to a target audience - the journey from concept to completion on any given project is varied, challenging and exciting. For over a decade, I have initiated and created solutions for campaigns both online (sites, rich media, social networks, iPhone) and offline (print, broadcast, outdoor)

I am an expert in developing innovative creative strategies and solutions specializing in online and digital. I have integrated, cross-media campaign experience with print, broadcast and other offline media to create unique experiences for any project. My experience ranges from brands to entertainment, meeting the needs of such clients as HBO, CBS, vitaminwater, Barnes & Noble, Match.com, Ask.com, Disney and others with success.

Being an ardent follower and enthusiast of new media and emerging technologies, I am always in the know of current and future trends. This, along with my diverse experience, allows me to provide a unique solution through a combination of strategy, design and technology to meet any project goal.

Other responsibilities include:
• Recruitment and management of team members
• Development and implementation of creative process and project budgets
• Cross departmental communication and collaboration
• Strategy on new business development and pitches
• Vendor relationships

Dana Deskiewicz’s Specialties:

Strategy // Branding // Design Management // Online Marketing // Interactive & Digital Media // Social Networks and Social Media // Motion // Graphic, Web, Print, User Interface Design // Information Architecture // Innovative Ideas and Creative // Strong Presentation Skills // Copywriting

Dana Deskiewicz’s Experience

Creative Director

I'm Here. You're There.

(Online Media industry)

August 2009 — Present (4 months)

Currently I'm traveling across the US and Canada to talk to friends, family and others involved in social networking. It's a study in what makes this wave and phenomenon of technology tick and how people view it.
Creative Director

Hanft Raboy and Partners

(Privately Held; Marketing and Advertising industry)

August 2008 — August 2009 (1 year 1 month)

Creating unique experiences encompassing online, on-air and traditional mediums with a special focus on social, new and emerging media.Lead creative team for strategy, design and development of award-winning initiatives for IAC brands (Match, Ask.com, Dictionary.com) along with Hartz, Barnes & Noble, Reggie Jackson, weplay and others. Primary focus for Online with integration into Print and TV.
Creative Director

Deep Focus

(Privately Held; 51-200 employees; Marketing and Advertising industry)

September 2005 — May 2008 (2 years 9 months)

Lead creative teams for development and design of award-winning online initiatives for brands (Glaceau, Dewars, Nike, Estee Lauder, etc.) and entertainment (HBO, CBS, New Line, Fox) and more. Close collaboration with Account, Media and PR to develop integrated strategies for new business and existing client campaigns. Special attention to social media and social networking initiatives. Original content creation. Assist in planning scope, budgets and timelines. Continuing to build out a creative department that is looked upon as experts in online media.
Senior Art Director

FCBi

(Public Company; 201-500 employees; Marketing and Advertising industry)

November 2003 — September 2005 (1 year 11 months)

Oversight, conceptual development and design direction of interactive and new media work for clients such as HP, Trane, Diet Coke, Samsung, Planters and others. Worked closely with Creative Director, Copywriters, Project and Account Managers and Programmers. Supervise designers and manage project and production schedules to streamline workflow.
Art Director (Freelance)

Reuters/Multex

(Public Company; 1001-5000 employees; Internet industry)

August 2002 — November 2003 (1 year 4 months)

Design and conversion of new corporate site from AI wireframes. Development of template structures, color schemes and style sheets for future implementation. Creation and Art Direction of collateral
material for print and web advertising associated with site launch. Redesign of Reuters Messenger. Work closely with Creative Director, Information Architect and programmers.
Art Director (Freelance)

Bozell Advertising

(Public Company; 501-1000 employees; Marketing and Advertising industry)

December 2001 — July 2002 (8 months)
Art Director & Designer

NY Zoom

(Privately Held; 1-10 employees; Design industry)

December 2000 — December 2001 (1 year 1 month)
Art Director

Solspark / NetGen

(Privately Held; 11-50 employees; Internet industry)

May 2000 — December 2000 (8 months)
Senior Designer

DeLucia Leutwyler, Inc.

(Privately Held; 1-10 employees; Design industry)

June 1997 — May 2000 (3 years )