Mad Professor at The Magic Bean Laboratory
London, United Kingdom
- Current
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- Mad Professor at The Magic Bean Laboratory
- Digital Planning Director at Porter Novelli
- Director at Mediaczar Ltd.
- Past
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- Director at Ryan Morrison & MacMillan Ltd.
- Planning Director at Tonic Design Ltd.
- eCRM Consultant at Heresy
- Head of Strategy at Tribal DDB London
- Commercial Manager at BMP interAction
- Account Director/Media Planner at AKQA
- Education
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- University of Oxford
- University of Warwick
- University of Warwick
- Winchester College
- Recommended
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10 people have recommended Mat - Connections
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500+
connections
- Industry
- Public Relations and Communications
- Websites
Mat Morrison’s Summary
Mat Morrison is a senior digital comms planner and (these days) social media expert with leadership experience at a regional and global level. He has held board director roles, or been a director of his own companies, since 1999. You'd think that he'd have picked something up by now.
He began his career almost 15 years ago at AKQA, going on to help set up Tribal DDB London as Commercial Manager then Head of Strategy. Before joining Porter Novelli as Global Digital Planning Director, he helped found the digital comms planning agency RMM where (among other clients) he worked for Buckingham Palace.
He is particularly interested in how networks of people make decisions, how we can model and measure “influence” and whether (in the final analysis) this is actually such a good idea. More detail on this (and examples of Mat's writing) can be found on his blog:
http://mediaczar.com/blog/category/networks/
He greatly appreciates the opportunity to talk about himself in the third person.
Mat Morrison’s Specialties:
Periods spent freelancing and consulting have given Mat a wide exposure to different agencies, client verticals and digital marketing disciplines: from web build, to media planning, to eCRM and public relations. He has a special focus on: planning, pitch doctoring, analysis & reporting, and a personal interest in Social Network Analysis (SNA).
Mat Morrison’s Experience
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Mad Professor
The Magic Bean Laboratory
(Religious Institutions industry)
2009 — Present (less than a year)
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Digital Planning Director
Porter Novelli
(Public Company; OMC; Public Relations and Communications industry)
2007 — Present (2 years )
I work for Porter Novelli’s global business, co-ordinating digital strategy, training, and product development. I sit on the Global Growth Board.
I have set up a global network of “digital ambassadors”, developed basic and advanced training materials and assessment programmes, and created many new services. Key clients include HP and P&G. -
Director
Mediaczar Ltd.
(Marketing and Advertising industry)
March 2003 — Present (6 years 9 months)
Mediaczar is my freelancing and “side projects” vehicle. I work with marketing communications agencies and consultancies to help them extend their digital service offering. I develop, train, and oversee roll-out of new services, products & tools in the digital marketing sector.
During this period, I have undertaken multiple consultancy roles, including:
• Digital Comms Planner for MRM Worldwide on the global Intel account
• Planning Director for Tonic Design Ltd on the Sony EMEA account
• Digital Comms Planner for Hyper on the MoreTh>n account -
Director
Ryan Morrison & MacMillan Ltd.
(Marketing and Advertising industry)
July 2006 — November 2007 (1 year 5 months)
RMM was originally set up as a “digital communications planning” consultancy, but rapidly specialised in community and social media planning.
Notable clients during this period include Sony UK, Discovery Channel EMEA, and Buckingham Palace. -
Planning Director
Tonic Design Ltd.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
November 2005 — May 2006 (7 months)
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eCRM Consultant
Heresy
(Privately Held; Marketing and Advertising industry)
March 2002 — December 2002 (10 months)
It was becoming increasingly clear that – without database marketing or CRM skills – no-one could call themselves a serious digital planner. I joined up with Ross Sleight (formerly Head of Strategy at BMP interAction) to push into this area. Clients included Woolworth’s and the SciFi channel.
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Head of Strategy
Tribal DDB London
(Public Company; OMC; Marketing and Advertising industry)
January 2000 — October 2001 (1 year 10 months)
Responsible for all internet consultancy services. Part of the management team that set up the global network of DDB’s digital agencies: Tribal DDB Worldwide. Appeared in Campaign's ‘30 under 30’.
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Commercial Manager
BMP interAction
(Public Company; BTBA:GR; Venture Capital & Private Equity industry)
May 1998 — January 2000 (1 year 9 months)
Oversaw special buys and deals for a client list that included Anheuser Busch, PepsiCo, Compaq, Sony, Vodafone, Credit Suisse, Reuters, and Volkswagen.
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Account Director/Media Planner
AKQA
(Privately Held; Marketing and Advertising industry)
1996 — 1996 (less than a year)
I bought the UK first banner campaign paid for in GBP.
Mat Morrison’s Education
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University of Oxford
DPhil , English , 1994 — 1995
My doctoral thesis would have been titled “Dramatizations of Death in Early Modern England: Death and the Stage 1587-1649.” It was too morbid to complete.
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University of Warwick
MA , English , 1993 — 1994
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University of Warwick
BA , 1990 — 1993
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Winchester College
September 1984 — May 1989
Additional Information
Mat Morrison’s Websites:
Mat Morrison’s Groups:
Chairman of the PRCA's Digital Working Group
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Tribal DDB Alumni -
Warwick University -
Oxford University Alumni -
Social Network Analysis (www.degreeCentrality.com) -
Porter Novelli Alumni -
Social Media '09
Mat Morrison’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
