Global Digital Planning Director, Porter Novelli
London, United Kingdom
- Current
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- Digital Planning Director at Porter Novelli
- Director at Mediaczar Ltd.
- Past
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- Director at Ryan Morrison & MacMillan Ltd.
- Planning Director at Tonic Design Ltd.
- eCRM Consultant at Heresy
- Head of Strategy at Tribal DDB London
- Commercial Manager at BMP interAction
- Account Director at AKQA
- Education
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- University of Oxford
- University of Warwick
- University of Warwick
- Winchester College
- Recommended
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10 people have recommended Mat - Connections
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318
connections
- Industry
- Public Relations and Communications
- Websites
Mat Morrison’s Summary
Mat Morrison joined Porter Novelli in 2007 to work on the agency's global business, co-ordinating digital strategy, training, and product development.
One of London's first dedicated digital planners, Mat has worked across a broad range of planning disciplines.
He began his digital media career more than a decade ago at AKQA, one of the UK’s most successful and longest running digital agencies. He set up the media-planning business, becoming one of the first people in the UK to plan and buy online advertising campaigns for clients Microsoft, Orange, BMW and BT.
He joined BMP interAction, the digital wing of DDB London in early 1998. Here he planned campaigns and negotiated deals for a client list that included Anheuser Busch, PepsiCo, Compaq, Sony, Vodafone, Credit Suisse, Reuters, and Volkswagen.
Joining the board in January 2000 as Head of Strategy, he became part of the management team that set up the global network of DDB’s digital agencies: Tribal DDB Worldwide. He appeared in Campaign magazine's 30 under 30.
He left Tribal in October 2001 to work first as a consultant, then going on to set up digital planning agency Ryan Morrison & MacMillan Ltd, working for clients that included the Discovery Channel, Sony, Buckingham Palace and Porter Novelli.
Together with a broad understanding of technology and technical implementation, and a shallow-but-useful knowledge of usability and information architecture issues, this experience makes Mat one of the most rounded planners here on Linked in.
Mat isn't really interested in big ideas. He likes little simple ideas that work, and that stick around. He reckons you can do more by rediscovering and polishing an old-but-successful idea than you can by chasing the new new thing.
Mat Morrison’s Specialties:
campaign planning, campaign reporting, campaign effectiveness, pitch management, pitch design, pitch development, digital communications, CRM, email marketing, web marketing, data strategy, data policy, internet marketing metrics, social media, buzz marketing
Mat Morrison’s Experience
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Digital Planning Director
Porter Novelli
(Public Company; Public Relations and Communications industry)
2007 — Present (1 year)
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Director
Mediaczar Ltd.
(Privately Held; Myself Only; Marketing and Advertising industry)
March 2003 — Present (5 years 6 months)
• Work with marketing communications agencies
and consultancies to help them extend their
service offering.
• Develop, test, and manage roll-out of new services,
products & tools in the digital marketing sector.
• Special focus on research, planning, reporting, &
analysis.
• Expertise in web media, email marketing, eCRM -
Director
Ryan Morrison & MacMillan Ltd.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
July 2006 — November 2007 (1 year 5 months)
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Planning Director
Tonic Design Ltd.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
November 2005 — May 2006 (7 months)
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eCRM Consultant
Heresy
(Privately Held; 11-50 employees; Marketing and Advertising industry)
March 2002 — December 2002 (10 months)
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Head of Strategy
Tribal DDB London
(Public Company; 51-200 employees; Marketing and Advertising industry)
January 2000 — October 2001 (1 year 10 months)
Board Director & Head of Strategy. Responsible for all internet consultancy services offered by Tribal DDB London
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Commercial Manager
BMP interAction
(Privately Held; 51-200 employees; Marketing and Advertising industry)
May 1998 — January 2000 (1 year 9 months)
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Account Director
AKQA
(Public Relations and Communications industry)
1996 — 1996 (less than a year)
Mat Morrison’s Education
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University of Oxford
DPhil, 1994 — 1995
Incomplete
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University of Warwick
MA, 1993 — 1994
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University of Warwick
BA, 1990 — 1993
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Winchester College
September 1984 — May 1989
Additional Information
Mat Morrison’s Websites:
Mat Morrison’s Groups:
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ThoseInMedia (The who's who in all the media markets) -
Connected Marketing Networking Group
Mat Morrison’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
