Joseph Medel

Current

• Managing Consultant at bioStrategies Group

Past

• Senior Product Manager, TriCor at Abbott
• Senior Product Manager, TARKA at Abbott Laboratories
• Senior Product Manager, MERIDIA at Abbott Laboratories

• Master of Business Adminstration at Kellogg School of Management, Northwestern University
• Senior eBusiness Manager, PREVACID & LUPRON at TAP
• Managed Markets Manager, PREVACID at TAP Pharmaceuticals Inc.
• Regional Product Manager, PREVACID at TAP Pharmaceuticals Inc.
• Sales Representative, LUPRON at TAP Pharmaceuticals Inc.

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Education

• Northwestern University - Kellogg School of Management
• University of Notre Dame

Connections

250 connections

Industry

Pharmaceuticals

Joseph Medel’s Summary

Pharmaceutical marketing consultant with 13 years of brand marketing experience across 5 pharmaceutical brands including blockbusters, Lupron, Prevacid and TriCor. Strong competency in developing and executing marketing and sales strategies. Experienced in developing marketing and sales budgets along with demonstrated success in meeting financial objectives and increasing profitability. Proven written and oral communications skills that include superior presentation skills, strong listening skills and negotiation skills. Skilled in developing and leading successful teams. Undergraduate degree from University of Notre Dame. MBA from Kellogg School of Management, Northwestern University.

Joseph Medel’s Specialties:

Management Consulting, Commercial Strategy,Tactical Planning, Business Planning, Sales Force Communication, Market Research, Brand positioning, Branding, Patient Persistency Programs, Public Relations, Digital strategy, B2B Channel marketing, Key Opinion Leader Development

Joseph Medel’s Experience

• Managing Consultant

  bioStrategies Group

  (Privately Held; 11-50 employees; Pharmaceuticals industry)

  August 2006 — Present (2 years 1 month)

  Marketing consultant responsible for managing client relationships, providing pharmaceutical marketing expertise, conducting primary market research to help realize commercial potential of products.

• Senior Product Manager, TriCor

  Abbott

  (Public Company; 10,001 or more employees; abt; Pharmaceuticals industry)

  March 2004 — August 2006 (2 years 6 months)

  Commercial Strategy & Execution. Responsible for sales of over $780 MM in the lipid lowering market. Manager of 3-person business unit responsible for product positioning, sales force coordination, publication strategy, medical education, peer influence, and public relations. Marketing strategy leverages preliminary findings from FIELD, the largest diabetic outcomes trial ever conducted. Responsible for coordinating marketing efforts with global co-marketing partner, Fournier, to ensure consistent brand positioning in Europe.
  
  Coordination of Metabolic Syndrome Initiative. Spearheading cross-brand marketing efforts to own the Metabolic Syndrome patient. Leveraging experience in anti-hypertensive & anti-obesity markets to develop marketing strategy that will capitalize on Abbott products that treat major components of metabolic syndrome.

• Senior Product Manager, TARKA

  Abbott Laboratories

  (Public Company; 10,001 or more employees; abt; Pharmaceuticals industry)

  November 2002 — March 2004 (1 year 5 months)

  Commercial Strategy & Tactical Planning. Manager of 3-person business unit responsible for product positioning, medical education, peer influence, advocacy, and eBusiness of anti-hypertensive, TARKA. Managed ad agency relationship. Marketing strategy leveraged results from INVEST, the 2nd largest outcomes trial ever conducted, resulted in 61% increase in annual revenue.
  
  Sales Force Communication. Developed internal communication vehicles for training and motivation. Managed writing, production & creative execution of Regional and National Sales Meetings. Training vehicles yielded 110% increase in clinical message comprehension.
  
  Market Research. Responsible for management of all market research activity including Segmentation, Targeting, Positioning and Branding Research. Market research yielded 167% improved efficiency in message recall from prior period (PERQ/HCI).

• Senior Product Manager, MERIDIA

  Abbott Laboratories

  (Public Company; 10,001 or more employees; abt; Pharmaceuticals industry)

  July 2001 — November 2002 (1 year 5 months)

  Brand Re-positioning. Main responsibilities include re-positioning weight-loss product, MERIDIA from a purely DTC play to an integrated channel play. Manager of 2-person business unit ($37MM marketing budget). Grew sales of MERIDIA 83% 2001 to 2002
  
  Patient Persistency. In charge of all Patient/Consumer strategy including: Behavior modification, Radio, Print, Direct Mail, and Patient Support Materials including Patient Persistency program: MERIDIA Milestones. Program yielded over 60% increase in length of therapy ($20MM).
  
  Public Relations. Developed PR campaigns resulting in National Obesity Awareness Month (March 2003) co-sponsored by Health and Human Services (Secretary of HHS, Tommy Thompson), American Diabetes Association and American Association of Clinical Endocrinologists. Responsible for crisis strategy & management.

• Master of Business Adminstration

  Kellogg School of Management, Northwestern University

  (Educational Institution; 201-500 employees; Pharmaceuticals industry)

  January 1999 — August 2002 (3 years 8 months)

  Master of Business Administration
  · Completed degree while working full-time
  · Majors in Marketing & Technology

• Senior eBusiness Manager, PREVACID & LUPRON

  TAP

  (Privately Held; 1001-5000 employees; Pharmaceuticals industry)

  December 1999 — July 2001 (1 year 8 months)

  Digital strategy. Responsible for strategic planning and implementation of digital strategy at TAP for blockbusters, PREVACID & LUPRON. Managed 3-month engagement with Booz-Allen & Hamilton to determine best practices and key opportunities in Pharma.
  
  eDetailing Implementation. Implemented eDetailing program for PREVACID that yielded over 12,000 details in a period of 4 months. The equivalent to a sales force of over 120 representatives. ROI was over 500%.

• Managed Markets Manager, PREVACID

  TAP Pharmaceuticals Inc.

  (Privately Held; 1001-5000 employees; Pharmaceuticals industry)

  February 1998 — December 1999 (1 year 11 months)

  Managed Markets Marketing. Responsible for business-to-business channel marketing of 2 products: LUPRON & PREVACID. Primary markets included Regional Managed Care Plans& PBMs in the Northeast, VA, & Dept. of Defense. Responsible for management of $350 MM in sales for managed market channel.
  
  Key Opinion Leader Development. Developed educational (CME, CE) and promotional initiatives. Responsible for managing strategic relationships with corporate partners. Project management of regional consultant conferences.

• Regional Product Manager, PREVACID

  TAP Pharmaceuticals Inc.

  (Privately Held; 1001-5000 employees; Pharmaceuticals industry)

  June 1995 — February 1998 (2 years 9 months)

  Regional Marketing Implementation. Developed regional tactics for $3.5 billion pharmaceutical, PREVACID. Liaison between PREVACID marketing department and field sales force. Sales growth exceeded 50% year over year.

• Sales Representative, LUPRON

  TAP Pharmaceuticals Inc.

  (Privately Held; 10,001 or more employees; Pharmaceuticals industry)

  July 1993 — June 1995 (2 years)

  Sales Excellence. Responsible for $2.5 MM in sales in the Philadelphia and Southern New Jersey market in 1995. Responsible for sales of Lupron Urology and Gynecology products. Excalibur Guild winner 1994 (Top 10% in sales). Yahoo award winner (Top Sales in District) 1994.

Joseph Medel’s Education

• Northwestern University - Kellogg School of Management

  MBA, Marketing, Technology, 1999 — 2002

• University of Notre Dame

  BA, Psychology, English, August 1985 — May 1989