Tom Ajello

Current

• Founder, Creative Director at POKE

Past

• VP, Executive Creative Director at Agency.com
• Creative Director at Modem Media
• Senior Designer / Design Director at Spunky Productions

1 more...

Education

• Marist College

Recommended

18 people have recommended Tom

Connections

500+ connections

Industry

Marketing and Advertising

Tom Ajello’s Summary

Hey! My name is Tom Ajello. I am an Interactive Specialist and have dedicated my career on focusing on the development of interactive experiences and interactive marketing strategies for honest brands. I enjoy working with those that care to make change and are ready to truly make waves in order to be relevant to today's consumer. My goal is to help these brands have meaningful, lasting and valuable connections with their customer.

Advertising was once about catchy lines and how loud you sang them. Now it is about how much you respect the consumer by delivering meaningful brand interactions that they will derive value from. It's about the experience you create for them - not about reach, grps or how much you've spent on your media budget.

I choose to think Rich rather than Big, Smart rather than Loud and use Creativity and Value rather than Intrusiveness to implement brand-building concepts that literally live and breath, start conversations (not end them), and drive business goals.

Want to see this thinking in action? Pop by POKE New York or POKE London sometime. We'd love to chat.

Tom Ajello’s Specialties:

Make things for PEOPLE, not MACHINES. :)

Additional Information

Tom Ajello’s Groups:

Past Awards:

2006 IAC Awards
* Discovery Networks It Takes a Thief
* British Airways Go With Those Who Know (site & ads)
* CNN.com Free Video
* eBay, It (site & ads)
* Animal Planet "Wild Wednesday" and "Dragons"

2005 Midas Awards
BrownCo - Silver
BrownCo - Finalist

2005 WebAwards
* British Airways - BA.com/london - Outstanding Website

2005 MIXX Awards
Bronze, Super Rich Media: Animal Planet, Dragons

2005 BtoB Magazine
* Interactive Agency of the Year

2005 OMMA Magazine
* Agency.com Creative Agency of the Year

2005 iNOVA Awards
* Animal Planet Wild Wednesday - Best of Banner
* Gold: British Airways, Wimbledon 2005
* Gold: Animal Planet Wild Wednesday
* Silver: CNN.com Free Video
* Silver: Animal Planet Dragons
* Silver: British Airways, Wimbledon 2005 Rich Media
* Bronze: Animal Planet Wild Wednesday Flash Technology
* Bronze: Travel Channel World Poker Tour
* Bronze: British Airways Go With Those Who Know

•    Marist College Alumni
•    Marist College Alumni Association
•    Agency.com Alumni
•    Conspiracy to Change Advertising
•    Modem Media Alumni Group

Tom Ajello’s Honors:

Past Awards:

2005 IAC Awards
* Discovery Channel: Croc Week - Best Entertainment Rich Media
* British Airways: Wimbledon 2004 - Best Airline Rich Media

2004 ADDY's
* Gold, Silver

@DTECH Awards 2003
* Winner and runner up: Best Branding
* Winner Best Rich Media

@DTECH Awards 2002
* #1 Travel and Tourism Site
* Finalist B2B Campaign & Best Technology Site

@DTECH Awards 2001
*Best Use of Rich Media

Association of Travel Marketing Executives 2003
* Gold ATLAS

Cannes Cyberlion 2002
* 2 Finalists

Double Click Insight Award 2003
* Best Advertising

Double Click Insight Award 2001
* Finalist

Eyeblaster 2003
* Finalist

Eyeblaster 2002
* Winner Best Rich Media

Forrester Research 1999 - 2004
* Ranked among Top 4 consumer sites: Delta.com

Media Magazine
* Best of the Net 2003, 2002, 2001

Macromedia Site of the Day
* Spunkytown 1999
* Snickers.com 2001
* IBM Global Services 2002

ShowSouth 1998
* Gold

Tom Ajello’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch