
Senior Director of Internet Strategy at emotive, llc
Washington D.C. Metro Area

Senior Director of Internet Strategy at emotive, llc
Washington D.C. Metro Area
As Director of Creative Strategy and wearer of many hats, Matthew produces and manages all creative aspects of Emotive’s online direct marketing practice. In addition to his creative duties, Matthew also plans and executes online outreach and fundraising campaigns as well as running Emotive's online advertising operation. Before joining Emotive, Matthew served as Creative Director for TSE Enterprises in partnership with DCI Group, where he specialized in web site creation, graphic design, multimedia production, and strategic online communication. Matthew has been working at the intersection of politics and the Internet for ten years with companies such as New Media Communications and Capitol Advantage. Matthew graduated from The George Washington University with a bachelor’s degree in Political Communications and Journalism.
• Creative production and management
• Online fundraising strategy
• Constituent email communications strategy
• Online marketing and strategic advertising campaigns
• Photoshop, Illustrator
• Flash (ActionScript)
• HTML, CSS, Javascript, DHTML
• Video capture, editing, and formatting for streaming media
• Audio recording and production, composing and editing
• Information Architecture
• SEO
(Partnership; Internet industry)
March 2008 — Present (1 year 9 months)
- Strategic online campaign consulting
- Website architecture and user experience planning
- Business development
- Online advertising campaign design
(Privately Held; Myself Only; Design industry)
2000 — Present (9 years )
Freelance web and online communication consulting including design and development
(Partnership; 1-10 employees; Internet industry)
March 2006 — March 2008 (2 years 1 month)
- Produce and manage all creative deliverables
- Strategic online campaign consulting
- Front end development, information architecture
- Electronic marketing communications plans
- Online advertising campaign design and management
- Sales
(Internet industry)
2006 — 2006 (less than a year)
(Privately Held; 1-10 employees; Internet industry)
2001 — 2005 (4 years )
• Managed all creative aspects including multimedia, print, and online efforts
• Online marketing and advertising campaigns for client web sites
• Direct information architecture for web sites and interactive software
• Manage large databases for strategic communication
(Partnership; 51-200 employees; Public Relations and Communications industry)
2001 — 2005 (4 years )
• Created interactive sites with Flash
• Produced interactive multimedia presentations
• Wrote and produced soundtracks, digitized video
• Maintained and marketed 3-5 websites for large accounts
• Facilitated top ten rankings in major search engines for client sites
(Privately Held; 11-50 employees; Internet industry)
2000 — 2001 (1 year )
• Created interactive sites with Flash
• Produced interactive multimedia presentations
• Wrote and produced soundtracks, digitized video
• Maintained and marketed 3-5 websites for large accounts
• Facilitated top ten rankings in major search engines for client sites
(Privately Held; 11-50 employees; Internet industry)
1999 — 2000 (1 year )
• Designed and implemented online advocacy and election products
• Integrated products client websites
• Basic Perl modifications for backend customization
Bachelors , Political Communications, Journalism , 1995 — 1999
• Served as Ritualist for Lambda Chi Alpha undergraduate chapter
• Founded The Cigar Smokers' Forum, a recognized student group that fostered political and philosophical debate in a tobacco friendly atmosphere
• Wrote for and helped produce independent objectivist college newspaper, The Authority
• Served as Property Manager and Landlord as Lambda Chi Alumni
interactive design, politics, mountain climbing, guitar, fishing, golf
Lambda Chi Alpha, St. Paul's Lutheran, GWU, SMPA,