Mike May

Current

VP of Marketing & Insights at Real Magnet
Publisher at GamJams

Past

Principal at The Acorn Group
VP, Events at IAB
VP, Events at Jupiter Media Metrix

Senior Analyst & Research Director at Jupiter Research
Interactive Marketing Manager at Avon Products, Inc.

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Education

NYU
University of British Columbia
Colgate University

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Connections

158 connections

Industry

Marketing and Advertising

Websites

Mike May’s Summary

Unlikely background in writing, interactive marketing and media, research, and event programming and production make me uniquely qualified to help interactive media companies (particuarly startups) build a following among advertisers and marketers.

Mike May’s Specialties:

The Acorn Group is a consultancy (ok, a consultant - me) specializing in trade marketing for the interactive media industry. What I do is build a public profile around thought leadership for executives at online publishers and vendors - particularly startups. I do this principally through writing and placing by-lined articles, and securing speaking slots at industry conferences.

Mike May’s Experience

VP of Marketing & Insights

Real Magnet

(Privately Held; Information Technology and Services industry)

July 2009 — Present (5 months)
Publisher

GamJams

(Publishing industry)

January 2007 — Present (2 years 11 months)
Principal

The Acorn Group

(Privately Held; Human Resources industry)

October 2004 — July 2009 (4 years 10 months)

Independent consulting specializing in Marketing Strategy, Strategic Communications, Trade Marketing and Events, particularly for interactive media companies and trade associations.
VP, Events

IAB

(Non-Profit; 11-50 employees; Online Media industry)

August 2002 — October 2004 (2 years 3 months)

Launched IAB Events business and grew it to 30+ events per year. Developed event portfolio that included trade shows of 2000+ people, executive summits of 150-200, cross-country road shows and intimate VIP functions for 20-25.
VP, Events

Jupiter Media Metrix

(Public Company; Online Media industry)

August 2001 — July 2002 (1 year )

Produced Jupiter Conferences including:
Plug.IN
Jupiter Advertising Forum
Jupiter Media Forum
@Travel
Jupiter Financial Services Forum
Senior Analyst & Research Director

Jupiter Research

(Public Company; Online Media industry)

February 1999 — June 2001 (2 years 5 months)

Research Director overseeing Marketing, Advertising and Commerce Research.
Wrote and contributed to dozens of reports on interactive media and technology, including:
'Commerce Site Metrics: Deciphering Performance Data'
'Discounts, Deals and Sweepstakes: Breaking the Cycle of Profitless Promotions'
'CPG Online: Forecast Report'
Interactive Marketing Manager

Avon Products, Inc.

(Public Company; 10,001 or more employees; AVP; Cosmetics industry)

January 1997 — February 1999 (2 years 2 months)

Oversaw marketing and promotions for Avon.com, including e-mail marketing, search engine advertising, portal partnerships and marketing program analytics.