President, Consensio LLC
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I believe that Marketing functions best when it is integrated into the fabric of your business. The Marketing Harmony approach begins with spending the time to understand your business, your target customers, your goals. Only then can we provide the best marketing ideas. When your business is fully engaged with Marketing Harmony you will develop an authentic voice with which to attract and engage your target audience.
Specialties: Marketing. Marketing Automation. Lead Nurturing. Social Media Strategy & Tactics. Go to Market plans. Product Strategy. Product Management.
Successful turnaround of public company (see Warp Solutions). Successful introduction of new Solutions-based product category (see Telcordia). Developed go-to-market strategy for Cloud-based Platform-as-a-Service (see Apstrata).
Consensio provides Strategic and Tactical Marketing services, including Outsourced Executive Management. Projects delivered include Branding, Web Site creation, Social Media strategies, Market Analysis, Agile Product Management, Sales and Channel strategies, and Business Development.
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Taking Patient-centered health information to another level.
Brought product from concept to public Beta release. Product was chosen as a finalist at the Cloud Expo Launch Pad.
Apstrata is a new business subsidiary of a Lebanese company, ElementN. Based in NY, Apstrata is bringing to market a Cloud-based Platform-as-a-Service - called the Apstrata Data Hub. The service is live, running in the Amazon Web Services Cloud. The Company is currently looking for financing in order to take the product to the next stage.
Defined new Solutions-based products which resulted in single largest new order for the company in 2007.
Telcordia is a billion dollar provider of operational support systems to network operators globally. Brought in by company President to instill and enhance an entrepreneurial approach to an increasingly competitive market. Successfully brought together multiple product lines into a single “solution” as a model for future marketing efforts.
Successfully defined and delivered new software-based caching product which beat out IBM in major deal at Reuters. Successfully sold company.
Overall management for NY-based startup providing Web/Internet Application Acceleration and Caching products. Responsibilities included Product Management, Product Marketing, Product Development, Sales and Sales Operations, Customer Support and Customer Project Management. Part of a two person turnaround team employed by investors to save the company.
Established the first Enterprise sales force in the Company’s history. Managed strategic alliance with IBM as the first Enterprise channel partner in the Company’s history.
Globix was a hosting and Internet Services provider based in NY. Hired by the President to bring Globix services to Fortune 1000 companies.
Brought to market a unique and forward looking Software-as-a-Service communications platform.
Black River built a many-to-many Software-as-a-Service communications platform that was similar in many ways to Grand Central but, alas, was a bit ahead of our time. The collapse of the financial markets after 9/11 killed this companies chances before it really got started.
Led Product Management and Marketing which led to installation of unique product into British Telecom network. Company was sold to OneBox.com.
Company developed unique Personal Number service for installation as private label offering by Network Operators in Europe and US.
Part of management team which successfully built and sold this business to BEA.
Managed Development, Support and Training for this NJ startup providing Tuxedo-based middleware. Company had a source code license from ATT and successfully competed on a global basis with ATT and Unisys. This company was sold to BEA as one its first acquisitions after they formed.
Designed, built and patented a fraud detection system for mobile networks.
Co-founder of this company providing a Fraud Detection system to Mobile carriers in the US. I designed the product - which was issued a patent - and managed the Development from prototype through first customer. This company was successfully sold to Lightbridge, Inc.
Secured the single largest AVR project in the world at the time - providing AVR response for the whole UK for British Telecom. Also successfully sold and installed the first Speech Recognition system in the US which automated Operator Assisted Calls for Bell South.
Originally named Computer Consoles, later acquired by Northern Telecom. Product Management for network-based voice processing system resulting in largest installed base in the world.
Developed innovative test equipment which was installed in every ATT phone system in the US.
Software Development Management for subscriber loop test head product. Successfully managed a development team to produce embedded software controls for an innovative test product.
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