Founder & Digital Media Planner @ Woonky
Argentina
- Current
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- Founder & Digital Media Planner at Woonky Ideas
- Past
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- Managing Director at Digital@JWT
- Interactive Manager at G2 Interactive (A company of the Grey Global Group)
- Interactive Manager at Grey/G2 Buenos Aires
- Interactive Manager at Grey Argentina
- Interactive Manager at Grey
- Campaign Manager for Brasilian market. at United Virtualities
- Ejecutivo de Marketing y RRPP at Logic Linux S.A.
- Representante de atención al cliente. at Aeropuertos Argentina 2000 - Ezeiza.
- Education
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- Universidad Argentina de la Empresa
- Universidad Argentina de la Empresa
- St. Mark's College
- Recommended
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2 people have recommended Marcelo - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
Marcelo D'Abramo’s Summary
Business developer focused on Online and Interactive media with 5 years experience on Interactive marketing working for the Latin American market.
I have expertise in delivering Interactive solutions through a wide range of digital platforms.
Some of my tasks are:
Analyze a wide range of information in great detail to gain a comprehensive context to advertising strategies. This may include demographics, socio-economics and the market for the client's product and market share.
Follow cultural and social trends, and their impact on consumers' attitudes, behavior and perceptions, using a variety of market and research data.
Meeting the client to learn the background to the brand and advising on possible approaches or adaptation of approach to the target market.
Presenting conclusions and ideas to clients and other agency staff.
Analyze customer response and sales data in order to evaluate the effectiveness of the campaign.
Marcelo D'Abramo’s Specialties:
Interactive Account Planning.
Strategic planning.
Campaign development.
Creative development.
Marcelo D'Abramo’s Experience
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Founder & Digital Media Planner
Woonky Ideas
(Marketing and Advertising industry)
February 2009 — Present (6 months)
My role as Digital Media Communications Planner at Woonky.com includes:
1. Defining a clear strategic path for client communication investment, from initial insight generation right through to implementation.
2. Defining the agenda of the clients business through all media channels with particular focus in digital communications. (I focus my activities to develop a digital holistic approach: from online advertising to blog monitoring, online PR, building of brand communities within social networks, Mobile and digital TV, etc...)
3. Building strong relationship with key client personnel who have a clear view of the digital role and where it adds value.
4. Selling innovative and unique communication strategies, alongside pitching for new business. -
Managing Director
Digital@JWT
(Internet industry)
January 2008 — January 2009 (1 year 1 month)
Digital managing director.
New digital business analyst.
Digital trends analyst.
Digital media strategist. -
Interactive Manager
G2 Interactive (A company of the Grey Global Group)
(Privately Held; 51-200 employees; Marketing and Advertising industry)
April 2005 — January 2008 (2 years 10 months)
1. Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
2. Development of direct and interactive campaigns. -
Interactive Manager
Grey/G2 Buenos Aires
(Marketing and Advertising industry)
2004 — 2007 (3 years)
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Interactive Manager
Grey Argentina
(Marketing and Advertising industry)
2005 — 2007 (2 years)
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Interactive Manager
Grey
(Marketing and Advertising industry)
2005 — 2007 (2 years)
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Campaign Manager for Brasilian market.
United Virtualities
(Privately Held; 51-200 employees; Marketing and Advertising industry)
2004 — 2005 (1 year)
Campaign manager for Brazil.
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Ejecutivo de Marketing y RRPP
Logic Linux S.A.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
2002 — 2003 (1 year)
Desarrollamos un excelente plan de MKT que llevo a la compañía a posicionarse como una de las más fuertes prestadoras de servicios bajo plataforma LINUX.
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Representante de atención al cliente.
Aeropuertos Argentina 2000 - Ezeiza.
(Privately Held; 201-500 employees; Public Relations and Communications industry)
January 2000 — January 2002 (2 years 1 month)
Marcelo D'Abramo’s Education
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Universidad Argentina de la Empresa
Licenciado en Publicidad , Publicidad , 2003 — 2007
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Universidad Argentina de la Empresa
Systems Engineer , OS , 1999 — 2002
•Ingeniería en Sistemas en la Universidad Argentina de la Empresa. Solo me restan seis finales y la presentación de la tesis para terminar la carrera.
•Durante estos años realice cursos de SO Linux y desarrollos web, adquiriendo en estos altos conocimientos en las aplicaciones de la empresa Macromedia. -
St. Mark's College
Additional Information
Marcelo D'Abramo’s Websites:
Marcelo D'Abramo’s Interests:
Strategic planning, New technology, Digital photography, Fishing and last but not least, Reading, Organizational development, International travel.
Marcelo D'Abramo’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
