Michelle C. Thornburg

Current

Director at iJango

Past

CRM Store Selection at JC Penney
Marketing Analyst at Interstate Batteries
Business Coordinator at Occidental Chemical Corporation

4 more...

Education

University of Phoenix

Recommended

2 people have recommended Michelle C.

Connections

139 connections

Industry

Consumer Goods

Websites

Michelle C. Thornburg’s Summary

Current work includes: using business intelligence, customer models and scoring within Teradata CRM to pull targeted retail lists for store selection in the domestic US, Canada, and Puerto Rico.

Marketing Analyst with experience in B2B, B2C, retail and franchise operations. My experience ranges from developing strategies and creative concepts, maintaining brand standards, email and direct marketing, basic web analytics, digital asset management and operational reporting.

I have successfully implemented email marketing for B2B and B2C customers, and managed the email database. Developed a print-on-demand solution and designed customizable templates for use by franchise owners. This web-based solution ensures brand integrity and puts market timing and expertise in the hands of these resourceful entrepreneurs.

Advanced user of Microsoft Office, and frequently use pivot tables and V-Lookup to summarize and report data. I also have very strong project management skills and experience.

Additional responsibilities included weekly and ad-hoc reporting for sales and transactions, promotion response and ROI, as well as web traffic.

ENTREPENEUR:
- Owner / Designer at www.LydiasFilly.etsy.com Jewelry for 'everyday casual' and that little black dress too!

VOLUNTEER WORK:
- Entrepreneurs Unite! To Empower Women In Transition
- Hamilton Financial Group

Michelle C. Thornburg’s Specialties:

Direct marketing (direct mail, FSI, ROP, ADVO, Yellow Pages) and email marketing.
Due diligence and negotiation of vendor proposals and quotes.
Analyze online tracking data to determine trends and provide actionable business insights.
Translate click traffic and search terms into business to business opportunity.
Internet research.
Competitive trends
Using social media to drive traffic, inform and educate.

Michelle C. Thornburg’s Experience

Director

iJango

(Information Services industry)

June 2009 — Present (2 months)

Additional Information

Michelle C. Thornburg’s Websites:

Michelle C. Thornburg’s Interests:

ecommerce, networking, new technology related to direct mail and email marketing, photography, marketing trends, web analytics, internet marketing, jewelry design, social media