Michael Crosson

Michael Crosson

Entrepreneur | Social Entrepreneur | Advertising and Marketing Executive | Founder, Moderator - Social Media Marketing

Location
San Francisco Bay Area
Industry
Marketing and Advertising

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Michael Crosson's Overview

Current
  • Entrepreneur | Social Entrepreneur | Publisher | Advertising and Marketing Exec at SocialMediopolis.com
  • Entrepreneur | Social Entrepreneur | Advertising and Marketing Executive | Founder and Moderator at Social Media Marketing Group on LinkedIn
Past
  • Acting VP of Sales at SocialTwist
  • SVP, Advertising at INSWEB.com
  • Member at Old Timers
  • President at ChangeTheWorld.com
  • Consultant at GUBA
  • Consulting VP Advertising Sales at Mediazone Inc.
  • President, Medley at FriendFinder Networks, Inc.
  • Consulting SVP of Sales at I/PRO
  • Sr. Consultant, Brand Management at ValueClick
  • Consultant at Jumpstart
  • Vice President, Sales at Flipside.com
  • Consultant at ad pepper
  • Vice President, Sales at MapQuest.com
  • Director, Sales at Inc magazine, Inc.com
  • Director, Interactive Services, Premier Interactive at Omnicom - DAS
  • Director, Custom Publishing at Scholastic
Connections

500+ connections

Michael Crosson's Summary

Michael Crosson is an Entrepreneur, Social Entrepreneur, Advertising and Marketing Executive, a Thought Leader and seasoned professional in sales management and business development in both private and public B2B and consumer markets. He has a proven entrepreneurial track record of building and managing revenue centers.

His specific focus has been in the Social Media Marketing for the past four years and is the Founder and Moderator of the largest Social Media Marketing group on LinkedIn dedicated to that subject. He has also launched a sister website, SocialMedliopolis.com, a private community dedicated to expand the coverage of Social Media Marketing and community topics, networking and resources for Marketing professionals across the Globe.

AREAS OF FUNCTIONAL EXPERTISE
1) Strategic business development, partnership alliances and major sponsorship development
2) Sales organization & management; building from scratch or expanding existing groups
3) P&L budget responsibility to $54 million USD, with supervision of 100+ employees
4) Print and interactive advertising, marketing, direct marketing and promotions

CAREER ACCOMPLISHMENTS
· Key Member of executive team recruited by Korn Ferry for Vivendi-Universal’s Flipside.com portal
· Key member of executive team that took MapQuest.com public (NASDAQ: MQST, May, 1999) and through sale of company to AOL
· Co-founder of the International Webcasting Association of Europe in 1997
· Founder of a successful AAAA $24 million U.S. high-technology advertising agency,
Crosson and Partners, and winner of more than 30 advertising and marketing

Specialties include but are not limited to: Entrepreneur, Social Entrepreneur, Advertising and Marketing Executive, Advertising, Marketing, Online Marketing, Digital Marketing, Inbound Marketing, Digital Marketing, Digital Advertising, Mobile Marketing, Mobile Advertising, Social Media Marketing, Publishing.

Specialties

Social media marketing, interactive advertising and marketing, media sales, advertising technologies, interactive sales management, email marketing, major sponsorship sales, custom publishing, business development, startups, Entrepreneur, Social Entrepreneur, Advertising and Marketing Executive, Advertising, Marketing, Online Marketing, Digital Marketing, Inbound Marketing, Digital Marketing, Digital Advertising, Mobile Marketing, Mobile Advertising, Social Media Marketing, Publishing.

Michael Crosson's Experience

Entrepreneur | Social Entrepreneur | Publisher | Advertising and Marketing Exec

SocialMediopolis.com

Privately Held; 1-10 employees; Marketing and Advertising industry

June 2008Present (6 years 4 months) International

SocialMediopolis.com is a resource center for anyone involved in the development, management or marketing of social communities. The site is free to join and features group discussions, blogs, shared files and other resources, and a member directory for networking. This is a sister to site to the largest social media marketing group on LinkedIn, with over 850,000 active members.

As an entrepreneur, and more specifically - a new age Social Entrepreneur, I've brought together my experience as a long time Top Tier Advertising and Marketing Executive and Publisher, to bring the World's first and largest community for Social Media Marketing Professionals. Founder and Moderator of the Social Media Marketing group on LinkedIn with over 850,000 members including specialties such as CEO, CMO, CFO, CIO, CTO, Entrepreneur, Social Entrpreneur, Publisher, all kinds of Professionals from across the globe with a focus on Social Media Marketing come to the group I founded in order to learn and contribute information exchange.

Specialties include but are not limited to: Entrepreneur, Social Entrepreneur, Advertising and Marketing Executive, Advertising, Marketing, Online Marketing, Digital Marketing, Inbound Marketing, Digital Marketing, Digital Advertising, Mobile Marketing, Mobile Advertising, Social Media Marketing, Publishing.

Entrepreneur | Social Entrepreneur | Advertising and Marketing Executive | Founder and Moderator

Social Media Marketing Group on LinkedIn

March 2008Present (6 years 7 months) International

With the foresight and vision of my focus as an Entrepreneur, I became the Founder and Moderator of the largest Social Media Marketing group on LinkedIn, the group dedicated to being a private community for Social Media Marketing professionals, now with over 850,000 members - it is the largest community of Social Media Marketing professionals, entrepreneurs and business owners across the globe who come here for resources, networking, and topics and industry news related to Social Media Marketing.

Specialties include but are not limited to: Entrepreneur, Social Entrepreneur, Advertising and Marketing Executive, Advertising, Marketing, Online Marketing, Digital Marketing, Inbound Marketing, Digital Marketing, Digital Advertising, Mobile Marketing, Mobile Advertising, Social Media Marketing, Publishing.

Acting VP of Sales

SocialTwist

Privately Held; 11-50 employees; Marketing and Advertising industry

20102010 (less than a year)

Directed small national sales force.

SVP, Advertising

INSWEB.com

Privately Held; 501-1000 employees; Information Technology and Services industry

20082009 (1 year)

Developed social media marketing initiatives including www.FreeInsuranceAdvice.com.

Member

Old Timers

19992009 (10 years)

I play counterpoint to interactive media experts.

President

ChangeTheWorld.com

Privately Held; 51-200 employees; Civic & Social Organization industry

May 2000June 2008 (8 years 2 months)

Focused on advertising sales, sponsorships, new business development and strategic consulting in the interactive industry.

Consultant

GUBA

Privately Held; 11-50 employees; Internet industry

20072007 (less than a year)

I could tell you but then I'd have to kill you.

Consulting VP Advertising Sales

Mediazone Inc.

Privately Held; 51-200 employees; Online Media industry

20062007 (1 year)

Developed a video advertising platform to monetize sports content.

President, Medley

FriendFinder Networks, Inc.

Privately Held; 201-500 employees; Entertainment industry

20062006 (less than a year)

Directed the marketing expenditures of $45 million+ customer acquisition budget.

Consulting SVP of Sales

I/PRO

20052006 (1 year)

Directed a small 5 person sales team.

Sr. Consultant, Brand Management

ValueClick

Public Company; 1001-5000 employees; VCLK; Internet industry

20042004 (less than a year)

Worked on a major branding initiative for national sales force.

Consultant

Jumpstart

20022002 (less than a year)

Worked on developing PPC initiatives.

Vice President, Sales

Flipside.com

20002001 (1 year)

Directed all sales for eight contiguous websites.

Consultant

ad pepper

19992000 (1 year)

Directed national sales force.

Vice President, Sales

MapQuest.com

Public Company; 51-200 employees; TWX; Internet industry

19982000 (2 years)

Directed all consumer-centric revenue centers.

Director, Sales

Inc magazine, Inc.com

Privately Held; 51-200 employees; Publishing industry

19961997 (1 year)

Focused primarily on custom publishing and interactive initiatives.

Director, Interactive Services, Premier Interactive

Omnicom - DAS

Information Technology and Services industry

19961997 (1 year)

Supervised all online marketing initiatives.

Director, Custom Publishing

Scholastic

Public Company; 5001-10,000 employees; SCHL; Publishing industry

19911995 (4 years)

Michael Crosson's Languages

  • German, Spanish, Finnish, Russian

Michael Crosson's Skills & Expertise

  1. Social media
  2. social media marketing
  3. interactive advertising
  4. Email Marketing
  5. Start-ups
  6. Advertising Sales
  7. Custom Publishing
  8. Advertising
  9. B2B
  10. Entrepreneur
  11. Creative Development
  12. Viral Marketing
  13. Lead Generation
  14. Online Marketing
  15. Strategic Partnerships
  16. Online Advertising
  17. Affiliate Marketing
  18. Digital Marketing
  19. PPC
  20. Digital Media
  21. Social Networking
  22. Social Media Marketing
  23. Social Media
  24. Entrepreneurship
  25. Sales Cycle Management
  26. Self Management
  27. Strategic Planning
  28. Sales
  29. Interactive Advertising
  30. Sales Management
  31. Team Leadership
  32. Blogging
  33. Mobile Marketing
  34. Marketing
  35. Employment Law
  36. Marketing Strategy
  37. Emerging Media Strategy
  38. Creative Direction
  39. Copywriting
  40. Business Development
  41. Interactive Marketing
  42. Brand Management
  43. SEM
  44. Web Marketing
  45. Strategy
  46. SEO
  47. New Business Development
  48. Leadership
  49. Digital Strategy
  50. Customer Acquisition

View All (50) Skills View Fewer Skills

Contact Michael for:

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  • new ventures
  • job inquiries
  • expertise requests
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  • reference requests
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