Tim McQuillin

Current

Mobile Consultant at Freelance

Past

Business Group Lead-Windows Mobile at Microsoft
Director - Marketing Production & Marketing Analytics at Sonopia
Strategy Director at Euro RSCG Worldwide

Co-Founder & Consultant at ROMDEL CIS
Sr. Manager-National Accounts at Nielsen Mobile (was Telephia, Inc.)
Marketing Group Manager at WellCOM GSM
Marketing Consultant at Western NIS Enterprise Fund
Senior Marketing Analyst at Windstream (was ALLTEL Publishing)

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Education

Case Western Reserve University - Weatherhead School of Management
Case Western Reserve University

Recommended

13 people have recommended Tim

Connections

460 connections

Industry

Wireless

Tim McQuillin’s Summary

For 15 years I have helped drive growth for innovative mobile startups and high-growth divisions of leading telecom/IT corporations, primarily through marketing analytics, product marketing, brand strategy, advertising, and account development.

I am a versatile hands-on marketer with a head for strategy and analytics, and broad experience within the mobile ecosystem - service providers, smartphones, mobile OS, content, fixed-mobile convergence, mobile marketing, and mobile consumers.

MBA in marketing.

Tim McQuillin’s Specialties:

Product development, product marketing, brand strategy, advertising, analytics, Ukraine, CEE, CIS

Tim McQuillin’s Experience

Business Group Lead-Windows Mobile

Microsoft

(Public Company; MSFT; Computer Software industry)

June 2008 — December 2008 (7 months)

I out-performed aggressive revenue and unit sales targets, forging marketing partnerships with major Windows Mobile device makers, distributors, retailers, and mobile operators in Ukraine. I also executed Windows Mobile's first brand building strategy with trainings for 400 retail sales personnel and brand placement in 200 shops across Ukraine, and launched Microsoft's first Ukrainian Windows Mobile website.

Key partners included: HTC, ASUS, Samsung, Toshiba, Sony Ericsson, Palm, Acer, Astelit (Life), Euroset, Mobilochka, Yug Contract, Datalux, NetPlus Global.
Director - Marketing Production & Marketing Analytics

Sonopia

(Privately Held; Information Technology and Services industry)

July 2007 — April 2008 (10 months)

Named one of FierceWireless' "Fierce 15" top wireless companies of 2007, Sonopia launched an innovative, integrated mobile/web social networking software platform and affinity MVNO/MVNE approach on the U.S. market that tapped into Web 2.0 social networking, mobile services personalization, and deepening mobile customer segmentation trends.

I wore multiple hats from marketing production to market intelligence. I led the analyses of online marketing campaigns and customer base, as well as planning of our multi-variate testing to optimize our online advertising. I also led our initial investigation of SEO/SEM techniques. In addtion, I managed the lynchpin production management and product delivery for U.S.-based marketing and creative teams and Kyiv-based software engineers, product managers and IT personnel to deliver launches on-time and to spec under tight deadlines. I also identified email marketing best practices, negotiated our contract with our email marketing vendor, and participated in selection of online marketing agency.

Sonopia ceased commercial operations in April 2008.
Strategy Director

Euro RSCG Worldwide

(Public Company; HAVS.PA; Marketing and Advertising industry)

June 2005 — May 2007 (2 years )

Euro RSCG Kiev
Strategy Director-Kyivstar

I developed Kyivstar's first brand positioning and guided brand communication strategy and creative executions which helped it achieve undisputed brand leadership in all relevant brand metrics. I devised the brand unification strategy that successfully merged Kyivstar's prepaid sub-brand with 15 million customers into the mother brand. I also kept Kyivstar on the leading edge by delivering best-practice case studies of global mobile brand leaders and analyses of consumer, competitive and industry trends both locally and in major international markets. Finally, I crafted Kyivstar's corporate vision, mission and values to align its internal and PR communication activities with the new brand positioning.

Euro RSCG Prague
Telecom Convergence Consultant

I delivered market analyses of top global convergence / quad-play players and a competitive analysis of Telefonica O2 Czech Republic's bundle offering. I also gathered, analyzed and wrote content for the agency's planned Convergence Insider newsletter, and produced "fresh ideas" presentations of innovative mobile brand communication, product ideas and youth offers launching around the world.
Co-Founder & Consultant

ROMDEL CIS

(Marketing and Advertising industry)

September 2003 — June 2005 (1 year 10 months)

I co-founded ROMDEL CIS as a marketing and investment consulting company specializing in helping companies take advantage of international trade opportunities between the United States and Commonwealth of Independent States (CIS).

I filled a broad role that included sales and marketing consultancy to clients as well as business development. I developed the Russian market entry strategy for a large American furniture manufacturer, reinvigorating its local dealer sales channel through sales calls and the creation of marketing materials, as well as organizing and staffing its first trade show in Russia.
Sr. Manager-National Accounts

Nielsen Mobile (was Telephia, Inc.)

(Wireless industry)

July 2000 — May 2004 (3 years 11 months)

I started out as Market Intelligence Manager transforming a variety of large data streams (market share, network performance, advertising, pricing, consumer survey data) into business intelligence for clients, which also served as early-stage input for syndicated data product development. Later, I built and managed multi-million-dollar account relationships with 12 major U.S. mobile operators and other mobile-industry organizations by delivering actionable and insightful business analyses to clients.

Major clients included: T-Mobile USA, Nextel, AT&T Wireless & affiliates, Sprint PCS affiliates, ALLTEL Wireless, Virgin Mobile USA, Qwest Wireless, US Cellular, The Wireless Association (CTIA), Yankee Group.
Marketing Group Manager

WellCOM GSM

(Wireless industry)

1999 — 2000 (1 year )

I led the strategic marketing team for this Korean-Ukrainian joint venture which included the evaluation, development and execution of pricing, advertising and competitive intelligence.
Marketing Consultant

Western NIS Enterprise Fund

(Management Consulting industry)

June 1997 — October 1998 (1 year 5 months)

I was a long-term marketing consultant to WestNIS's portfolio company, a Ukrainian brick manufacturer and former Soviet state enterprise. I wrote the company's first sales and marketing plan, and helped build its first sales and marketing department. I led all aspects of the strategic marketing planning process and transferred that knowledge to the local marketing director.
Senior Marketing Analyst

Windstream (was ALLTEL Publishing)

(Telecommunications industry)

January 1994 — May 1997 (3 years 5 months)

I planned and executed product, marketing and sales strategies for 166 telephone directories nationwide worth over $60M in revenue. I identified, developed and launched directory product enhancements and new directories including advertising products, end user features and information, and new distribution areas. My directories consistently generated above-average revenue growth.

Tim McQuillin’s Education

Case Western Reserve University - Weatherhead School of Management

MBA , Marketing , 1991 — 1992
Case Western Reserve University

BS , Business Administration , 1987 — 1991

Major in Marketing; minor in Economics.

Activities and Societies:

Varsity Baseball (All-Conference Team 3 years)
Fraternity of Phi Gamma Delta (Fiji)

Additional Information

Tim McQuillin’s Interests:

Regular guest columnist on telecom topics for Business Ukraine magazine. CEE regional economics and geopolitics

Tim McQuillin’s Groups:

Board Member - MBA Enterprise Corps/Citizens Development Corps (‘04 – present)
Board Member - American Chamber of Commerce in Ukraine (‘99 – ‘00)
Member - Kyiv Lion's Club
ADA-Sponsor Relations - Ukraine Little League Baseball ('07 - present)
Election Observer - Organization for Security and Cooperation in Europe (Ukraine 2004)