Mark Confroy

Manager, Client Services & Touring at Mozes, Inc.

Location: Greater Nashville Area
Industry: Marketing and Advertising

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Mark Confroy's Overview

Current

Manager, Client Services & Touring at Mozes, Inc.

Past

Artist Services Manager at Echo (a Ticketmaster, Inc. Company)
College Marketing Representative at Sony BMG
Marketing Department Intern at RCA Records

Corporate Office Intern at Schaeffler KG

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Education

University of North Carolina at Chapel Hill - Kenan-Flagler Business School
University of North Carolina at Chapel Hill

Recommendations

8 people have recommended Mark

Connections

423 connections

Websites

Blog

Revenue-focused, metrics-driven, music-loving account manager with 4+ years experience directly managing relationships, deliverables, and daily operations for dozens of high profile brands and personalities, with a detailed eye for expectation setting, process improvement, and timely, profitable execution.

Specialties

Digital Marketing • Mobile • Client Management • Live Event Activation • Strategic Planning • Project Execution • Social Media Optimization • Content Management • Video Production

Manager, Client Services & Touring

Mozes, Inc.

Privately Held; 11-50 employees; Marketing and Advertising industry

2009 – Present (3 years) Nashville, TN

Mozes is the leader in mobile engagement around passion points like music, sports, entertainment and causes. We enable our customers to engage their audience and acquire new customers using the mobile phone.

Mozes excels at entertainment and live events where the mobile phone can be used to enhance the experience, capture data and ignite conversations, and we create scale for these activities by connecting each one of these mobile experiences to social media and the web.

Artist Services Manager

Echo (a Ticketmaster, Inc. Company)

Public Company; 11-50 employees; TKTM; Entertainment industry

2008 – 2009 (1 year) Nashville, TN

As part of Ticketmaster's Nashville based digital marketing team at Echo, I was responsible for providing marketing services through the interactive tools of our comprehensive technology platform to sell tickets, build communities, and increase artist revenue via direct email marketing, social media optimization, and digital content creation.

Personal highlights included:
1. Leading Rascal Flatts ticketing with artist management, local venues, promoters, and marketing teams to generate $800k in pre-sales for spring tour

2. Supervising KanyeUniverseCity.com website & blog by working with the client on a daily basis, internally championing new feature requests, and defining success metrics, resulting in 80 million page views (10x increased traffic) and a feature on Entertainment Weekly’s “Best of 2008” list as an industry first-mover

3. Coordinating digital marketing for the launch of Beyonce.com and 2009 “I AM…” North American Tour, resulting in over $100k in first week fan club memberships

4. Leveraging existing partnerships (iTunes, Amazon, Walmart, CMT, Myspace, Facebook) to create a fully comprehensive digital marketing strategy for Jason Aldean's Wide Open album release, resulting in “She’s Country” becoming the #1 downloaded ringtone across all genres and marking the best album release week of the client’s career to date

College Marketing Representative

Sony BMG

Public Company; 1001-5000 employees; Music industry

2006 – 2008 (2 years) Raleigh, NC

Devised and executed regional field marketing campaigns for over 75 developing artists by building and maintaining strong relationships at key retail, lifestyle, college radio, press, and venue accounts (with a geographic focus near University of North Carolina at Chapel Hill, Duke, and North Carolina State campuses).

Strengthened ability to tactfully and creatively service multiple local partnerships to generate additional exposure and revenue for priority artists with new album releases and tours.

Marketing Department Intern

RCA Records

Public Company; 201-500 employees; Music industry

June 2007 – August 2007 (3 months) New York, NY

Main accomplishments included composing bi-weekly marketing reports for high priority artists, screening web-design proposals for a new Foo Fighters release, and managing the label's Live at Radio City editorial notes for a Dave Matthews DVD release.

Corporate Office Intern

Schaeffler KG

Public Company; 10,001+ employees; Mechanical or Industrial Engineering industry

May 2005 – August 2005 (4 months) Fort Mill, SC

Assisted in the tracking and forecasting of a plant’s quarterly quality control output, updated industry contact lists for the corporate sales department, and managed software and hardware upgrade campaigns for the corporate headquarter offices.