Technology Marketing Professional, Project Manager, Consultant
Cleveland/Akron, Ohio Area
- Current
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- Principal Consultant at Mural Consulting
- Past
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- Founder/Owner at Compeau-Fawkes Technology Marketing
- Principal - Customer Research Process Consultant and Facilitator at Innovare, Inc.
- VP Business Development/Marketing at Mobility Electronics
- VP Marketing and Business Development at Cutting Edge Software
- Leader/Director - New Product Development at Werner (Ladder) Company
- Marketing Consultant/Special Projects at Andersen (Windows) Corporation
- Associate at Aspen Research Corporation
- NPD Consultant, Research Mgr, Market Mgr, Product Mgr at Renewal by Andersen
- Education
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- University of Minnesota-Twin Cities
- Schiller International University
- Coe College
1 more...
- Recommended
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19 people have recommended Michael - Connections
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407
connections
- Industry
- Marketing and Advertising
- Websites
Michael (Mike) Compeau, CAPM’s Summary
Broadly experienced senior-level marketing professional
Expertise in broad range of industries including traditional software and on-demand web services (SaaS). technology and durable consumer products, consumer packaged goods, and financial services.
Core competencies in online marketing & market strategies as well as NPD & innovation processes, including:
online transaction and visitor management, personalized URL marketing, brand management, e-mail & newsletter marketing, customer-focused product development, ethnographic research methods, QFD/Voice of the Customer research methods, scientific and technology marketing, international team & project management, distribution channel diagnosis and turnaround, new product development (NPD) process creation and management, and new product innovation planning and execution.
Equally comfortable advising greenfield business startups and billion-dollar corporate C-levels.
Michael (Mike) Compeau, CAPM’s Experience
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Principal Consultant
Mural Consulting
(Privately Held; 11-50 employees; Information Technology and Services industry)
June 2006 — Present (2 years 7 months)
Work with clients to create and execute on go-to-market plans for software-as-a-service (SaaS) solutions within carriers, hosting service providers, and ISVs.
Engage with key Microsoft Hosted Messaging and Collaboration (HMC) and Microsoft CRM (Dynamics v4.0) partners to develop go-to-market models around SaaS-based applications/services. Assist in development/implementation of key best practices emphasizing positioning, messaging, packaging, pricing, demand generation, online marketing, partner/indirect sales and web models, competitive differentiation, and organizational effectiveness. -
Founder/Owner
Compeau-Fawkes Technology Marketing
(Marketing and Advertising industry)
November 2003 — January 2008 (4 years 3 months)
Consulting in marketing, new product development and business development, serving various industries including technology and consumer products firms, and financial services firms.
Services include:
Business development and deal-making, product development process consulting and opportunity identification, brand and product strategies, provide strategic competitive consulting, customer-focused product roadmap development, and competitive product assessment, online marketing consulting for action-driven web design, and related activities.
Unique skills in online marketing and site management, usability tuning, action-oriented and objective-oriented design, web site traffic growth, and user-friendly web site navigation. -
Principal - Customer Research Process Consultant and Facilitator
Innovare, Inc.
(Privately Held; 1-10 employees; Market Research industry)
May 2005 — September 2007 (2 years 5 months)
Innovare provides custom market research, creative facilitation, and innovation process consulting services that builds the foundation required for sustainable innovation:
Assisting Fortune 500 clients with:
* Innovation Front-End Process – A systematic approach to discovery, ideation, and concept generation to create high value innovation opportunities
* Creative Facilitation – Cognitive team processes, problem-solving, and creativity approaches for developing and shaping new ideas into viable solutions
* Consumer and Customer Knowledge – Insightful research into consumer and business customer experiences, perceptions, behaviors, and needs leveraging ethnography, Voice-of-the-Customer methods, in-depth conversational research, traditional focus groups and quantitative surveys creating knowledge foundations for sustained innovation -
VP Business Development/Marketing
Mobility Electronics
(Public Company; 51-200 employees; MOBE; Computer Software industry)
August 2002 — November 2003 (1 year 4 months)
Mobility (iGo) bought Cutting Edge Software in Aug 2002.
Marketing/Business Development/Brand Management/PR Management/Website Management/Advertising for Quickoffice(R) family of handheld software solutions for Palm OS, Series 60 handsets, Symbian UIQ handsets. -
VP Marketing and Business Development
Cutting Edge Software
(Privately Held; 1-10 employees; Computer Software industry)
February 2000 — August 2002 (2 years 7 months)
Marketing/Business Development/Brand Management/PR Management/Website Management/Advertising for Quickoffice(R) family of handheld software solutions for Palm OS, Series 60 handsets, Symbian UIQ handsets.
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Leader/Director - New Product Development
Werner (Ladder) Company
(Privately Held; 1001-5000 employees; Building Materials industry)
January 1999 — November 2000 (1 year 11 months)
Created and implemented a New Product Development process for the world's largest ladder manufacturer. Established process for cross-functional product development teams, and lead the training of the company in the new processes.
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Marketing Consultant/Special Projects
Andersen (Windows) Corporation
(Privately Held; 1001-5000 employees; Building Materials industry)
May 1997 — January 1999 (1 year 9 months)
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Associate
Aspen Research Corporation
(Privately Held; 51-200 employees; Research industry)
March 1989 — January 1999 (9 years 11 months)
Analytical Chemist, Laboratory Manager, Certifications Manager, Marketing, NPD Consulting, & Special Projects
(Aspen was purchased by Andersen (Windows) Corporation ~1996) -
NPD Consultant, Research Mgr, Market Mgr, Product Mgr
Renewal by Andersen
(Privately Held; 51-200 employees; Building Materials industry)
September 1993 — March 1997 (3 years 7 months)
Andersen Windows CEO commissioned this offshoot greenfield 'startup' firm to address product, channel, service, and pricing needs of the 'replacement window' market in the mid-late 1990s. I was on the original 12 person 'market investigation' team, integrally involved in business plan preparation and updates to executives through out the business development phase, and responsible for liase to engineering for product development issues, product management, and market research and consumer advertising.
Additional Information
Michael (Mike) Compeau, CAPM’s Websites:
Michael (Mike) Compeau, CAPM’s Interests:
Software as a Service, mobile web services, web 2.0, innovation processes, corporate knowledge management, 'Net-media marketing methods, handheld/mobile segment marketing and ongoing business evolution
Michael (Mike) Compeau, CAPM’s Groups:
PMI - Project Management Institute, ACS - American Chemical Society, AAAS - American Association for the Advancement of Science, PDMA - Product Development Management Association, AMA - American Marketing Association
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Microsoft Dynamics CRM. -
Innovation People Expert Innovators Creative Network -
Project Management Institute - Members Network -
Front End of Innovation -
Software as a Service - SaaS -
Online Marketing Group (OMG) -
Palm Enthusiasts -
University of Minnesota Alumni Association (UMAA) -
Coe College Alumni Network -
Software + Services (SAAS) -
SaaSBlogs - Software as a Service Group -
Software as a Service (SaaS) Group
Michael (Mike) Compeau, CAPM’s Honors:
Hold CAPM - Certified Associate in Project Management (PMI);
Affiliations and employment have led to various awards for products: various Handango Best of Category, Laptop magazine Editor's Choice, etc. Compeau-Fawkes proudest achievements have been in assisting clients in driving more traffic, making more sales happen, and creating more compelling products for customers to buy!
