Michael Chernoff

Current

• Director of Marketing at EarthLink

Past

• Brand Manager at Russell Athletic
• Sports Marketing Manager at International Speedway Corporation (NASCAR)
• Senior Consultant at Deloitte Consulting

• Sports Marketing Summer Intern at International Speedway Corporation (NASCAR)
• Managerial Leadership Development Program at Nortel

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Education

• University of North Carolina at Chapel Hill - Kenan-Flagler Business School
• Indiana University - Kelley School of Business

Recommended

60 people have recommended Michael

Connections

311 connections

Industry

Telecommunications

Michael Chernoff’s Summary

Results-driven, classically trained business executive with strong leadership and teamwork skills.

15 years experience in high-tech and consumer goods at large, high-profile companies. MBA from top national program. Currently the Director of Marketing at a nationally recognized high-tech company.

Proven track record leading cross-functional teams, developing and executing strategic marketing plans, and delivering superior business results.

Interested in executive-level brand/product/strategic marketing and general management opportunities (Vice President, Senior Director) at growing, technology-savvy, team-oriented, employee-friendly companies with winning business propositions.

Michael Chernoff’s Experience

• Director of Marketing

  EarthLink

  (Public Company; 1001-5000 employees; ELNK; Computer Software industry)

  2003 — Present (5 years)

  Lead matrix team of subject matter experts to drive awareness, preference, and purchase of Consumer Access product portfolio (Broadband, Dial-Up, Voice).
  
  Key responsibilities include marketing strategy, cross-functional leadership, stakeholder alignment, product financials, budget management, and resource allocation/ROI measurement across all customer acquisition channels (ie- media, sponsorships, promotions, online marketing, direct marketing, alternative media).

• Brand Manager

  Russell Athletic

  (Consumer Goods industry)

  2000 — 2003 (3 years)

  Led brand efforts for largest property in corporate portfolio ($1B+ retail sales). Responsibilities included team leadership, corporate partnerships, account management, advertising, and promotions.
  
  Led implementation of new marketing partnership, licensing, and acquisition opportunities. New business model resulted in partnerships delivering +$150M in projected retail sales.
  
  Led efforts to strengthen mass channel retailer relationships. Account-specific initiatives generated +55% sales increase.

• Sports Marketing Manager

  International Speedway Corporation (NASCAR)

  (Sports industry)

  1999 — 2000 (1 year)

  Responsible for leading NASCAR-related sales and marketing programs to strengthen corporate sponsorships, promote brand portfolio, and fulfill business objectives.
  
  Led cross-functional team efforts to develop strategic links between ISC properties and marketing partners to meet overall partnership objectives and maximize sponsorship value.
  
  Coordinated ISC, sponsor, and agency efforts to ensure all at-track marketing partnership rights were delivered, obligations fulfilled, opportunities maximized, and objectives met.

• Senior Consultant

  Deloitte Consulting

  (Partnership; 10,001 or more employees; DC; Management Consulting industry)

  1997 — 1999 (2 years)

  Specialized in marketing/sales strategy, advertising/media strategy, and customer segmentation, relationship, and retention programs in the consumer products, retail, and manufacturing industries.
  
  Consulted with executive management turn-around team to reposition brand portfolio and refocus corporate marketing strategy.
  
  Conducted RFP-based ad agency review process. Secured 20% annual cost savings while maintaining creative quality and media selection standards.

• Sports Marketing Summer Intern

  International Speedway Corporation (NASCAR)

  (Sports industry)

  May 1996 — September 1996 (5 months)

  Responsible for leading NASCAR-related sales and marketing programs.
  
  Collaborated with ISC facilities to establish/maintain corporate partnerships, develop sales materials, and manage inventory related to event entitlement, official status, signage, hospitality, and on-site sampling.

• Managerial Leadership Development Program

  Nortel

  (Public Company; 10,001 or more employees; NT; Telecommunications industry)

  1992 — 1995 (3 years)

  Successfully completed three-year, rotational leadership development program at leading global provider of high-tech communications and networking equipment.

Michael Chernoff’s Education

• University of North Carolina at Chapel Hill - Kenan-Flagler Business School

  MBA, Marketing, 1995 — 1997

• Indiana University - Kelley School of Business

  BS, Finance, 1988 — 1992

Additional Information

Michael Chernoff’s Groups:

•    UNC Kenan-Flagler
•    Kelley School of Business Alumni
•    EarthLink Alumni
•    Ex Nortel Employees (6,200+ Members)

Michael Chernoff’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• reference requests
• getting back in touch