Michael Chernoff

Current

• Marketing Executive at Leading Technology Company
• Independent Consultant at Anglo Svenska Motorsport Marketing Limited

Past

• Director of Marketing at EarthLink
• Brand Manager at Russell Athletic
• Sports Marketing Manager at International Speedway Corporation (NASCAR)

• Senior Consultant at Deloitte Consulting
• Sports Marketing Summer Intern at International Speedway Corporation (NASCAR)
• Managerial Leadership Development Program at Nortel

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Education

• University of North Carolina at Chapel Hill - Kenan-Flagler Business School
• Indiana University - Kelley School of Business

Recommended

63 people have recommended Michael

Connections

500+ connections

Industry

Telecommunications

Michael Chernoff’s Summary

Results-driven, classically trained business executive with strong leadership and teamwork skills.

Proven track record:
1) Leading cross-functional teams.
2) Developing and executing strategic marketing plans.
3) Delivering superior business results on-time, on-budget, and on-strategy.

* Most recently the Director of Marketing at nationally recognized technology company.
* 15 years experience in high-tech and consumer goods at large, high-profile companies.
* MBA from top national program.

Interested in executive-level strategic marketing and general management opportunities (Vice President, Senior Director) at growing, tech-savvy, team-oriented, employee-friendly companies with winning business propositions.

Michael Chernoff’s Specialties:

* Product Marketing
* Brand Marketing
* Consumer Marketing
* General Management
* Cross-functional Team Leadership
* Marketing Strategy
* Strategy
* Demand Generation
* Customer Acquisition
* Subscriber Acquisition
* Budget Ownership
* Sports Marketing
* Vice President
* Executive Director
* Senior Director
* Technology
* Telecom
* Telecommunications
* DSL
* Cable
* Broadband
* Internet
* B2C

Michael Chernoff’s Experience

• Marketing Executive

  Leading Technology Company

  (Telecommunications industry)

  February 2009 — Present (10 months)

  Interested in full-time, executive-level (Vice President, Senior Director) career opportunities in my area of expertise (Product Marketing and General Management).
  
  Focused on growing, innovative, technology-driven companies with winning business propositions and team-oriented cultures.
  
  Willing to re-locate for the right senior leadership opportunity. Primary geographic targets include:
  * Atlanta
  * Austin
  * Charlotte
  * Chicago
  * Dallas
  * Raleigh
  * San Francisco / Silicon Valley
  * Virginia / Washington DC

• Independent Consultant

  Anglo Svenska Motorsport Marketing Limited

  (Marketing and Advertising industry)

  August 2008 — Present (1 year 4 months)

  Bespoke motorsports marketing agency representing teams, series, drivers, and Fortune 500 companies globally in the world of motorsports. ASMML leads the motorsports marketing industry in developing successful sponsorship platforms and strategic marketing solutions in major motorsports series globally. ASMML helps clients leverage the power of motorsports to advance their business using racing as a marketing tool.

• Director of Marketing

  EarthLink

  (Public Company; ELNK; Information Technology and Services industry)

  November 2003 — January 2009 (5 years 3 months)

  Led matrix team of subject matter experts to drive awareness, preference, and purchase of Consumer Access product portfolio (Broadband, Dial-Up, Voice).
  
  Key responsibilities included marketing strategy, customer acquisition, cross-functional leadership, stakeholder alignment, product financials, budget management, and resource allocation/ROI measurement across all marketing channels (ie- media, sponsorships, promotions, online marketing, direct marketing, alternative media, etc.).
  
  Responsible for all demand generation and brand awareness activities in competitive and dynamic market. Provided business leadership, developed go-to-market strategies, and led cross-functional teams to deploy integrated marketing campaigns. Programs successfully generated qualified leads, acquired profitable subscribers, supported defined marketing goals, and achieved corporate sales objectives.
  
  Led marketing partnerships with nation’s largest Cable and DSL providers. Programs represent company’s fastest growing and most profitable business relationships. Delivered +248% Cable and +172% DSL subscriber growth from 2003 to 2008. Broadband exceeded narrowband revenues for first time in company history in Q4’06, demonstrating success of High Speed marketing strategy and customer acquisition efforts.
  
  Owned, deployed, and tracked effectiveness of $45M Broadband marketing budget. Planned, executed, and measured outbound marketing campaigns across all marketing channels: Media, Sponsorships, Promotions, Online Marketing, Direct Marketing, and Alternative Media.

• Brand Manager

  Russell Athletic

  (Consumer Goods industry)

  2000 — 2003 (3 years )

  Led brand efforts for largest property in corporate portfolio ($1B+ retail sales). Responsibilities included team leadership, corporate partnerships, account management, advertising, and promotions.
  
  Led implementation of new marketing partnership, licensing, and acquisition opportunities. New business model resulted in partnerships delivering +$150M in projected retail sales.
  
  Led efforts to strengthen mass channel retailer relationships. Account-specific initiatives generated +55% sales increase.

• Sports Marketing Manager

  International Speedway Corporation (NASCAR)

  (Sports industry)

  1999 — 2000 (1 year )

  Responsible for leading NASCAR-related sales and marketing programs to strengthen corporate sponsorships, promote brand portfolio, and fulfill business objectives.
  
  Led cross-functional team efforts to develop strategic links between ISC properties and marketing partners to meet overall partnership objectives and maximize sponsorship value.
  
  Coordinated ISC, sponsor, and agency efforts to ensure all at-track marketing partnership rights were delivered, obligations fulfilled, opportunities maximized, and objectives met.

• Senior Consultant

  Deloitte Consulting

  (Partnership; 10,001 or more employees; DC; Management Consulting industry)

  1997 — 1999 (2 years )

  Specialized in marketing/sales strategy, advertising/media strategy, and customer segmentation, relationship, and retention programs in the consumer products, retail, and manufacturing industries.
  
  Consulted with executive management turn-around team to reposition brand portfolio and refocus corporate marketing strategy.
  
  Conducted RFP-based ad agency review process. Secured 20% annual cost savings while maintaining creative quality and media selection standards.

• Sports Marketing Summer Intern

  International Speedway Corporation (NASCAR)

  (Sports industry)

  May 1996 — September 1996 (5 months)

  Responsible for leading NASCAR-related sales and marketing programs.
  
  Collaborated with ISC facilities to establish/maintain corporate partnerships, develop sales materials, and manage inventory related to event entitlement, official status, signage, hospitality, and on-site sampling.

• Managerial Leadership Development Program

  Nortel

  (Public Company; 10,001 or more employees; NT; Telecommunications industry)

  1992 — 1995 (3 years )

  Successfully completed three-year, rotational leadership development program at leading global provider of high-tech communications and networking equipment.

Michael Chernoff’s Education

• University of North Carolina at Chapel Hill - Kenan-Flagler Business School

  MBA , Marketing , 1995 — 1997

• Indiana University - Kelley School of Business

  BS , Finance , 1988 — 1992

Additional Information

Michael Chernoff’s Groups:

•    UNC Kenan-Flagler
•    Kelley School of Business Alumni
•    EarthLink Alumni
•    Ex Nortel Employees
•    UNC Alumni

Michael Chernoff’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• reference requests
• getting back in touch