Marketing/Key Buyer Coordinator at Diversified Business Communications
Portland, Maine Area
- Current
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- Marketing/Key Buyer Coordinator at Diversified Business Communications
- Past
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- Assistant Venues Manager (Temporary Position) at Pierce Promotions
- Retail Wireless Consultant at U.S. Cellular
- Market Supervisor at Digital Media Classifieds
3 more...
- Education
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- University of Maine
- Recommended
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5 people have recommended Melissa - Connections
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49
connections
- Industry
- Marketing and Advertising
- Websites
Melissa Charity’s Summary
Motivated, energetic talented marketing mind who is known as a self-starter and driven by new challenges. Strong experience in marketing, sales, customer service, training, promotions and leadership. Analytical and forward thinking, committed to open communication and a team environment. Noted for the ability to take initiative and multi-task independently.
Melissa Charity’s Specialties:
Advertising, coaching, consulting, copywriting (print, email & web) event management, hiring, leadership, management, marketing, materials management, promotional materials, publicity, quality control, recruiting, sales, sales support, social media, strategic marketing.
Melissa Charity’s Experience
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Marketing/Key Buyer Coordinator
Diversified Business Communications
(Privately Held; Marketing and Advertising industry)
July 2006 — Present (3 years 7 months)
*Took on Key Buyer responsibilities in 2008*
- Responsible for managing & coordinating all promotional & marketing aspects of multiple trade shows and publications across four different industries; Food Service, Floral, Commercial Fishing & Work Boats.
- Accountable for Key Buyer audience development programs in two different industries; Food Service & Floral
- Manage and execute all marketing programs & materials for visitors, exhibitors & Key Buyers, e.g. print, email, web & social media campaigns.
- Assist in establishing and executing strategic marketing plans based on post show analytics, reports and surveys.
- Work collaboratively with all sales teams in developing new and enhancing current materials for sales prospecting campaigns.
- Coordinate, manage and execute all onsite special events including, new product displays, demonstrations, tastings, etc.
- Liaison with print & web design teams for all marketing/promotion materials.
- Negotiate trade & barter agreements with multiple industry related publications and associations.
Additional Information
Melissa Charity’s Websites:
Melissa Charity’s Interests:
Marketing, Web 2.0, social networking, reading, travel, comedy
