VP, Publisher at ClickZ, Search Engine Watch & Search Engine Strategies
Greater New York City Area
- Current
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- VP, Publisher at Incisive Media
- Past
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- Global Vice President of Marketing at Incisive Media
- Vice President - Sales, Marketing and Ops at PropertyRoom.com
- Marketing Manager at Pearson PLC
- Institutional Equity Sales Trader at Charles Schwab & Co (Schwab CM&T)
- Education
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- University of Oxford
- Lafayette College
- The Ethical Culture and Fieldston School
- Recommended
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16 people have recommended Matt - Connections
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500+
connections
- Industry
- Internet
- Websites
Matt McGowan’s Summary
A dual US/EU citizen I grew up in New York City and I completed an MBA from the University of Oxford (with a concentration in Marketing and Finance) in September of 2004. I am a Marketing professional with strong Business Development, Sales and Strategy experience.
Matt McGowan’s Specialties:
Digital, Email Marketing, Advertising/Marketing in Online Video, Search Engine Marketing (SEM -> PPC & SEO), Direct Response Marketing, Subscription Marketing, Analytics/Dashboard Creation, Sales, Turnaround - profitability achievement and growth, Management, Negotiations, Proposition Development, Business Development, Operations, Capital Markets, Internet, Media, Auctions, Conferences, Media Planning/Buying
Matt McGowan’s Experience
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VP, Publisher
Incisive Media
(Publishing industry)
November 2008 — Present (9 months)
Responsible for a collection of interactive/digital marketing products. Specifically, the short and long term planning and execution, including P&L, for all marketing, sales and operations. Products include:
•Search Engine Watch - the leading global website providing news, information and discussion forums for those interested in search engines & search engine marketing (SEO & SEM).
•ClickZ - the leading global website providing news and information and for those interested in the digital marketing industry. ClickZ covers e-mail; web analytics; big brand marketing; online video; social media; advertising technology and search.
•Search Engine Strategies - an international conference and exhibition series covering search engine marketing, events are held in North America, Europe and Asia. -
Global Vice President of Marketing
Incisive Media
(Privately Held; 1001-5000 employees; Publishing industry)
June 2006 — November 2008 (2 years 6 months)
•Develop and articulate overall global marketing messages, product positioning, brand equity, customer segmentation and competitive differentiation; ensure consistent voice across all channels.
•Design, implement and manage execution of customer acquisition and retention programs (including e-mail, PR, SEO/SEM, contras, display, social media and direct mail), utilize cross-selling strategies.
•Identify, research, evaluate, and oversee execution of new business opportunities for Incisive Media, paying specific attention to the Search Engine Strategies Conference and Expo Series, the ClickZ Forum Series and the online publications ClickZ.com and SearchEngineWatch.com.
•Oversee development of European and Asian business.
•Member of Incisive Marketing, Event Marketing Board Sub-Committees and Brand Transition Committee (audit and integration planing).
•Speak at events, interviews and other public-facing activities. -
Vice President - Sales, Marketing and Ops
PropertyRoom.com
(Privately Held; 51-200 employees; Internet industry)
October 2004 — June 2006 (1 year 9 months)
•Supervised and responsible for profitability of $10+ million/yr revenue division of online auction company; managed P&L
•Grew revenue by over 70% in 2005, averaging over $850,000 per month, exceeding financial objectives
•Oversaw the Sales, Marketing, Operations and Support teams; 16 direct and 42 indirect reports
•Achieved and maintained profitability goals at 4 regional processing centers in NY, CA, WA and FL
•Introduced wireless SKU tracking system and led team which completed 2 production facility and warehouse start-ups in WA and FL
•Hired and supervised a 5 person sales team that grew client base by 50% and sales pipeline by 150%, to 610 accounts and over 3,000 opportunities, respectively, in 2005
•Set up and administered email, PR, partnerships and keyword marketing initiatives increasing web traffic by 125% to an average of about 115,000 unique visits per day
•Represented company to financial community, to the press and attended and presented at Board meetings -
Marketing Manager
Pearson PLC
(Public Company; 10,001 or more employees; PSO; Online Media industry)
April 2000 — July 2002 (2 years 4 months)
•Developed and implemented sales and marketing strategy for proprietary syndication businesses (Learning Network and SyndicationXpress) within multinational publishing house.
•Led team of marketing associates that won in excess of $1 million in accounts including Qantas Airlines, Galileo International, America Online and Thomas Cook accounts.
•Liaised with clients’ executive teams on a daily basis as well as the Pearson legal, technical, creative and marketing departments to create and sell innovative products.
•Developed ROI analysis and prepared RFPs.
•Member of team when sold to Pearson (originally Head Land Digital Media). -
Institutional Equity Sales Trader
Charles Schwab & Co (Schwab CM&T)
(Public Company; 10,001 or more employees; SCHW; Financial Services industry)
June 1998 — April 2000 (1 year 11 months)
•Worked on A level accounts including Janus, Invesco and CalPERS.
•Traded institutional sized orders, averaging 500,000 shares a day, for clients via the NYSE, regional exchanges, the DOT system and Mayer and Schweitzer (Schwab Capital Markets) market makers.
•Developed client relationships through management of customer accounts, including customer service, legal requirements and account development.
•Evaluated new client growth strategies to provide counsel and goal setting.
Graduate Trading Associate Program
•Completed a highly selective New York City based six-month associate-training program.
•Rotated through market making desk, back office operations, research group and US exchange floors.
Matt McGowan’s Education
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University of Oxford
MBA , Marketing and Finance , 2003 — 2004
Said Business School
- Activities and Societies:
- 1st Place Oxford Business Plan Competition and MootCorp "Best Written Business Plan" Winner, Class of 2004 Alumni Representative, Ice Hockey Blue
(Oxford, England)
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Lafayette College
BA , Economics and Government , 1994 — 1998
- Activities and Societies:
- Student Government, Varsity Ice Hockey Team, Varsity Ski Team
(Easton, PA USA)
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The Ethical Culture and Fieldston School
Primary and Secondary , 1980 — 1994
- Activities and Societies:
- Soccer, Ice Hockey, Tennis, Track & Field
(New York, NY USA)
Additional Information
Matt McGowan’s Websites:
Matt McGowan’s Interests:
skiing, mountain biking, exploring new places and cultures, viral marketing and social media
Matt McGowan’s Honors:
Best Written Business Plan MootCorpt (Int'l Business Plan Competition/University of Texas at Austin)
Matt McGowan’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
