Matt McGowan

Current

VP, Publisher & Head of US at Incisive Media

Past

Global Vice President of Marketing at Incisive Media
Vice President - Sales, Marketing and Ops at PropertyRoom.com
Marketing Manager at Pearson PLC

Institutional Equity Sales Trader at Charles Schwab & Co (Schwab CM&T)

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Education

University of Oxford
Lafayette College
The Ethical Culture and Fieldston School

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Recommended

16 people have recommended Matt

Connections

500+ connections

Industry

Internet

Websites

Matt McGowan’s Summary

A dual US/EU citizen I grew up in New York City and I completed an MBA from the University of Oxford (with a concentration in Marketing and Finance) in September of 2004. I am a Marketing professional with strong Business Development, Sales and Strategy experience.

Matt McGowan’s Specialties:

Digital, Email Marketing, Advertising/Marketing in Online Video, Search Engine Marketing (SEM -> PPC & SEO), Direct Response Marketing, Subscription Marketing, Analytics/Dashboard Creation, Sales, Turnaround - profitability achievement and growth, Management, Negotiations, Proposition Development, Business Development, Operations, Capital Markets, Internet, Media, Auctions, Conferences, Media Planning/Buying

Matt McGowan’s Experience

VP, Publisher & Head of US

Incisive Media

(Privately Held; Publishing industry)

November 2008 — Present (1 year 1 month)

Global responsibility for a collection of interactive/digital marketing products (short and long term planning, execution and P&L). Products include:

•Search Engine Watch - the leading global website providing news, information and discussion forums for those interested in search engines & search engine marketing (SEO & SEM).
•ClickZ - the leading global website providing news and information and for those interested in the digital marketing industry. ClickZ covers e-mail; web analytics; big brand marketing; online video; social media; advertising technology and search.
•Search Engine Strategies - an international conference and exhibition series covering search engine marketing, events are held in North America, Europe and Asia.
•Incisive Media - member of Incisive Global Operations Board - oversight on entire business.
•Speak at events, interviews and other public-facing activities.
Global Vice President of Marketing

Incisive Media

(Privately Held; 1001-5000 employees; Publishing industry)

June 2006 — November 2008 (2 years 6 months)

•Develop and articulate overall global marketing messages, product positioning, brand equity, customer segmentation and competitive differentiation; ensure consistent voice across all channels.
•Design, implement and manage execution of customer acquisition and retention programs (including e-mail, PR, SEO/SEM, contras, display, social media and direct mail), utilize cross-selling strategies.
•Identify, research, evaluate, and oversee execution of new business opportunities for Incisive Media, paying specific attention to the Search Engine Strategies Conference and Expo Series, the ClickZ Forum Series and the online publications ClickZ.com and SearchEngineWatch.com.
•Oversee development of European and Asian business.
•Member of Incisive Marketing, Event Marketing Board Sub-Committees and Brand Transition Committee (audit and integration planing).
•Speak at events, interviews and other public-facing activities.
Vice President - Sales, Marketing and Ops

PropertyRoom.com

(Privately Held; Internet industry)

October 2004 — June 2006 (1 year 9 months)

•Supervised and responsible for profitability of $10+ million/yr revenue division of online auction company; managed P&L
•Grew revenue by over 70% in 2005, averaging over $850,000 per month, exceeding financial objectives
•Oversaw the Sales, Marketing, Operations and Support teams; 16 direct and 42 indirect reports
•Achieved and maintained profitability goals at 4 regional processing centers in NY, CA, WA and FL
•Introduced wireless SKU tracking system and led team which completed 2 production facility and warehouse start-ups in WA and FL
•Hired and supervised a 5 person sales team that grew client base by 50% and sales pipeline by 150%, to 610 accounts and over 3,000 opportunities, respectively, in 2005
•Set up and administered email, PR, partnerships and keyword marketing initiatives increasing web traffic by 125% to an average of about 115,000 unique visits per day
•Represented company to financial community, press and attended and presented at all Board meetings
Marketing Manager

Pearson PLC

(Public Company; PSON; Publishing industry)

April 2000 — March 2002 (2 years )

•Developed and implemented sales and marketing strategy for proprietary syndication businesses (Learning Network and SyndicationXpress) within multinational publishing house.
•Led team of marketing associates that won accounts including Qantas Airlines, Galileo International, America Online and Thomas Cook accounts.
•Liaised with clients’ executive teams on a daily basis as well as the Pearson legal, technical, creative and marketing departments to create and sell innovative products.
•Developed ROI analysis and prepared RFPs.
•Member of team when sold to Pearson (originally Headland Digital Media).
Institutional Equity Sales Trader

Charles Schwab & Co (Schwab CM&T)

(Public Company; 10,001 or more employees; SCHW; Financial Services industry)

June 1998 — April 2000 (1 year 11 months)

•Worked on A level accounts including Janus, Invesco and CalPERS.
•Traded institutional sized orders, averaging 500,000 shares a day, for clients via the NYSE, regional exchanges, the DOT system and Mayer and Schweitzer (Schwab Capital Markets) market makers.
•Developed client relationships through management of customer accounts, including customer service, legal requirements and account development.
•Evaluated new client growth strategies to provide counsel and goal setting.
Graduate Trading Associate Program
•Completed a highly selective New York City based six-month associate-training program.
•Rotated through market making desk, back office operations, research group and US exchange floors.

Matt McGowan’s Education

University of Oxford

MBA , Marketing and Finance , 2003 — 2004

Said Business School

Activities and Societies:

1st Place Oxford Business Plan Competition and MootCorp "Best Written Business Plan" Winner, Class of 2004 Alumni Representative, Ice Hockey Blue

(Oxford, England)
Lafayette College

BA , Economics and Government , 1994 — 1998

Activities and Societies:

Student Government, Varsity Ice Hockey Team, Varsity Ski Team

(Easton, PA USA)
The Ethical Culture and Fieldston School

Primary and Secondary , 1980 — 1994

Activities and Societies:

Soccer, Ice Hockey, Tennis, Track & Field

(New York, NY USA)

Additional Information

Matt McGowan’s Websites:

Matt McGowan’s Interests:

skiing, mountain biking, exploring new places and cultures, viral marketing and social media

Matt McGowan’s Groups:

CMO Council, Search Engine Marketing Professional Organization (SEMPO), 212nyc, NASD, NAUI, Search Engine Strategies, SearchEngineWatch.com, ClickZ.com

Oxford Alumni New York
The Internet Oldtimers Foundation
Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
Search Engine Strategies Conference & Expo
Search Engine Watch
Charles Schwab Alumni Network
Lafayette College Alumni Group
Oxford University Alumni
Ethical Culture Fieldston School
New York Entrepreneur Week
East meets West Private Equity and VC Connection