LinkedIn: Matt McGowan

Current

Global Vice President of Marketing at Incisive Media

Past

Vice President - Sales, Marketing and Ops at PropertyRoom.com
Business Development Manager at Pearson PLC
Institutional Equity Sales Trader at Charles Schwab & Co (Schwab CM&T)

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Education

University of Oxford
Lafayette College
The Ethical Culture and Fieldston School

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Recommended

7 people have recommended Matt

Connections

500+ connections

Industry

Internet

Websites

Matt McGowan’s Summary

A dual US/EU citizen I grew up in New York City and I completed an MBA from the University of Oxford in September of 2004. I am a Marketing professional with strong Business Development and Operations experience. Please feel free to contact me at matthew (dot) mcgowan (at) oba (dot) co (dot) uk

Matt McGowan’s Specialties:

Marketing (Email, Affiliate, Video, Search, Direct Response --> Analytics), Sales, Turnaround - profitability achievement and growth, Small to Medium Size Business Management, Negotiations, Proposition Development, Business Development, Operations, Capital Markets, Internet, Media, Auctions

Matt McGowan’s Experience

Global Vice President of Marketing

Incisive Media

(Privately Held; 1001-5000 employees; Online Media industry)

June 2006 — Present (2 years)

• Develop and ensure execution of global marketing strategy, including SEO/SEM, e-mail, banners/sponsorships, contras, PR, and print to drive business and support sales; manage P&L.
• Identify, research, evaluate, and oversee execution of new business opportunities for Incisive Media, paying specific attention to the Search Engine Strategies Conference and Expo Series, the ClickZ Forum Series and the online publications ClickZ.com and SearchEngineWatch.com.
• Collaborate with Editorial team to develop overall branding strategy and grow business.
• Work closely with VP Sales to develop cross platform marketing programs for key accounts including, but not exclusive to, advertising, event sponsorships, publications and rich media.
• Oversee development of European and Asian business.

(Incisive Media was acquired by Apax Partners in December 2006 and is therefore now privately held)
Vice President - Sales, Marketing and Ops

PropertyRoom.com

(Privately Held; 51-200 employees; Internet industry)

October 2004 — June 2006 (1 year 9 months)

•Supervised and responsible for profitability of $10+ million/yr revenue division of online auction company; managed P&L
•Grew revenue by over 70% in 2005, averaging over $850,000 per month, exceeding financial objectives
•Oversaw the Sales, Marketing, Operations and Support teams; 16 direct and 42 indirect reports
•Achieved and maintained profitability goals at 4 regional processing centers in NY, CA, WA and FL
•Introduced wireless SKU tracking system and led team which completed 2 production facility and warehouse start-ups in WA and FL
•Hired and supervised a 5 person sales team that grew client base by 50% and sales pipeline by 150%, to 610 accounts and over 3,000 opportunities, respectively, in 2005
•Set up and administered email, PR, partnerships and keyword marketing initiatives increasing web traffic by 125% to an average of about 115,000 unique visits per day
•Represented company to financial community, to the press and attended and presented at Board meetings
Business Development Manager

Pearson PLC

(Public Company; 10,001 or more employees; PSO; Online Media industry)

April 2000 — July 2002 (2 years 4 months)

•Developed and implemented sales strategy and marketing literature for proprietary syndication businesses (Learning Network and SyndicationXpress) within multinational publishing house.
•Led team of business development associates that won in excess of $1 million in accounts including Qantas Airlines, Galileo International, America Online and Thomas Cook accounts.
•Liaised with clients’ executive teams on a daily basis as well as the Pearson legal, technical, creative and marketing departments to create and sell innovative products.
•Developed ROI analysis and prepared RFPs.
Institutional Equity Sales Trader

Charles Schwab & Co (Schwab CM&T)

(Public Company; 10,001 or more employees; SCHW; Financial Services industry)

June 1998 — April 2000 (1 year 11 months)

•Worked on A level accounts including Janus, Invesco and CalPERS.
•Traded institutional sized orders, averaging 500,000 shares a day, for clients via the NYSE, regional exchanges, the DOT system and Mayer and Schweitzer (Schwab Capital Markets) market makers.
•Developed client relationships through management of customer accounts, including customer service, legal requirements and account development.
•Evaluated new client growth strategies to provide counsel and goal setting.
Graduate Trading Associate Program
•Completed a highly selective New York City based six-month associate-training program.
•Rotated through market making desk, back office operations, research group and US exchange floors.

Matt McGowan’s Education

University of Oxford

MBA, Marketing and Finance, 2003 — 2004

Said Business School

Activities and Societies:

1st Place Oxford Business Plan Competition and MootCorp "Best Written Business Plan" Winner, Class of 2004 Alumni Representative, Ice Hockey Blue

(Oxford, England)
Lafayette College

BA, Economics and Government, 1994 — 1998

Activities and Societies:

Student Government, Varsity Ice Hockey Team, Varsity Ski Team

(Easton, PA USA)
The Ethical Culture and Fieldston School

Primary and Secondary, 1980 — 1994

Activities and Societies:

Soccer, Ice Hockey, Tennis, Track & Field

(New York, NY USA)

Additional Information

Matt McGowan’s Websites:

Matt McGowan’s Interests:

skiing, mountain biking, exploring new places and cultures, viral marketing and social media

Matt McGowan’s Groups:

CMO Council, Search Engine Marketing Professional Organization (SEMPO), 212nyc, NASD, NAUI, Search Engine Strategies, SearchEngineWatch.com, ClickZ.com