
Vice President, Corporate Communications & Public Affairs at Bausch & Lomb
Rochester, New York Area

Vice President, Corporate Communications & Public Affairs at Bausch & Lomb
Rochester, New York Area
Seasoned communications and marketing professional, with broad-based experience in technology (consumer and B2B) and healthcare sectors. Expert in marketing some of the world's top brands on a global basis. Frequent guest speaker on advances in niche online communications.
Media and analyst relations, brand development, international programming.
(Privately Held; Medical Devices industry)
December 2008 — Present (8 months)
Currently lead the global eye health company's media relations, employee and executive communications, government relations, community relations and corporate social investment (philanthropy) outreach.
(Privately Held; 10,001 or more employees; Medical Devices industry)
April 2007 — December 2008 (1 year 9 months)
Develop and execute external communications targeted at international and domestic business, financial, and healthcare media, as well as medical device and pharmaceutical trade media. Lead company spokesperson. Responsible for internal communication to more than 13,000 employees worldwide, as well as government affairs, corporate philanthropy and community relations.
(Public Company; 10,001 or more employees; EK; Consumer Electronics industry)
September 2006 — April 2007 (8 months)
Led market development initiatives for digital cameras, home printing, accessories and imaging devices, with a focus on North and South America. Enabled tighter systems integration across products and services via extensive cross-program and channel knowledge, unifying functional silos within the R&D, product marketing, and sales organizations to drive more rapid product adoption rates.
(Public Company; EK; Consumer Goods industry)
January 2003 — September 2006 (3 years 9 months)
Guiding and counseling colleagues in the Americas, Europe, and Asia-Pacific, drove global public relations strategy, policy and programming for Kodak’s multi-billion dollar consumer digital photography portfolio, including digital cameras, home printers and papers, imaging software, retail kiosks, and online photo services.
(Privately Held; 11-50 employees; Public Relations and Communications industry)
July 1997 — December 2002 (5 years 6 months)
* Managed operations and business development of a 50-person business-to-business and consumer marketing agency across all disciplines (brand consulting, advertising, marketing communications, public relations, direct marketing, interactive).
* Led public relations efforts on the behalf of international and domestic accounts. Clients included Johnson & Johnson, Eastman Kodak Company, Corning Inc., Bausch & Lomb, Xerox, Constellation Brands, Krispy Kreme, Tetley USA, and multiple mid-size and start-up organizations.
* Grew PR billings by 800 percent in four years, while generating significant national industry recognition: PRWeek 2002 Boutique Agency of the Year, Silver Anvil, CIPRA, SABRE, PRNews, and PRism awards.
(Privately Held; 11-50 employees; Public Relations and Communications industry)
January 1995 — July 1997 (2 years 7 months)
* Managed all high technology public relations accounts (e.g., Yamaha Corporation of America, Fujitsu Network Communications) and associated agency personnel.
* Focused on international and domestic media relations with a music technology specialization, directly helping to spur the CD ripping and MP3 booms in the late 90s.
(Privately Held; 51-200 employees; Public Relations and Communications industry)
June 1994 — December 1994 (7 months)
Functioned as an assistant account executive on the Lotus Notes / cc:Mail account.
(Privately Held; 51-200 employees; Entertainment industry)
January 1994 — May 1994 (5 months)
Live event and professional sports marketing.
BS , Communications , 1992 — 1995
Public Relations concentration. International Relations minor. Summa Cum Laude. GPA 3.9/4.0.
1991 — 1991
Photography, non-fiction books
* Chairman, Digital Imaging Division, Consumer Electronics Association, 2006-07.
* Board of Industry Leaders, Consumer Electronics Association, 2006 - 2007.
* Public Relations Society of America. Chapter Past President, Board Member and National Assembly Delegate.
* The Children’s Institute. Board of Directors, 2000 – present.
* American Cancer Society/Eastern Division. Marketing Advisory Council, 2002 – present.
* George Eastman House Museum of Photography. Marketing Advisory Board, 2005 – present., PRSA
* Ad Council of Rochester, Board of Directors, 2008 – present
PRSA Silver Anvils:Corporate Brand/Reputation (2006), Global (2008, 2006), Special Events (2008, 2006), Consumer Technology (1999)
PRSA Silver Anvil Awards of Excellence:Consumer Technology (2008), Special Events (2006), Global (2004), Healthcare (2002)
PRSA Bronze Anvil Awards of Commendation:Media Relations/Technology (2006, 2005)
PRWeek Awards:Boutique Agency of the Year (2002), Technology Campaign of the Year (2000)
PRSA PRisms (Rochester, NY):Best of Show (2008, 2006, 2005, 2002, 2001, 2000); 25+ addl awards
PRSA Big Apple Awards (New York City):Best of Show/International (2004), Reputation Management (2006), International (2006)
Silver SABRE/CIPRA Awards:Technology/Hardware Launch of the Year (2002, 1999)
Holmes Report:Top Places to Work in PR (#11, 2002); Top 20 Tech PR Firm (2002); Top 150 Firm (2001, 2002)
PRNews Awards:Global Program (2006); Honorable Mention: U.S. Product Launch of the Year (2001)
Rochester Business Journal:40 Under 40 (2001)