Senior Account Manager at Razorfish
Greater Philadelphia Area
- Current
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- Senior Account Manager at Razorfish
- Past
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- Senior Account Manager, SEO at Razorfish
- Account Manager, SEO at Razorfish
- Account Manager at Razorfish
- Assistant Account Manager at Razorfish
- Marketing Assistant at AI Advertising
- Education
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- The College of New Jersey
- Connections
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117
connections
- Industry
- Marketing and Advertising
- Websites
Paul McDevitt’s Summary
Marketing and advertising professional with over 10 years of advertising agency experience. Account Manager specializing in SEM and SEO as well as other digital advertising media.
Paul McDevitt’s Specialties:
account management, project management, SEO, SEM, reputation management, brand management
Paul McDevitt’s Experience
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Senior Account Manager
Razorfish
(Public Company; MSFT; Marketing and Advertising industry)
April 2009 — Present (8 months)
Oversee all aspects of feed-based campaigns including program
setup, reporting, technical implementation and optimization.
Feed programs include Yahoo! Search Submit Pro, product shopping engines and local search optimization.
Clients include Shoebuy.com, Schwan’s Home Service, AAA, ADT, Carnival Cruise Lines, Backgroundchecks.com. -
Senior Account Manager, SEO
Razorfish
(Public Company; MSFT; Marketing and Advertising industry)
November 2003 — April 2009 (5 years 6 months)
Oversee all aspects of SEO campaigns including composition of contracts, reporting, technical implementation and communication of results to clients.
Project types include optimization of existing sites, sites in development and reputation management.
Report and project monthly revenue totals to upper management.
Manage team's workload to effectively manage time and profitability.
Present agency capabilities to promote new services to existing and prospective clients.
Educate internal team and clients on developments in the search industry through contribution to company newsletter and blogs.
Coordinate clients' marketing efforts by working in conjunction with third party vendors.
Clients include Wyeth, AstraZeneca, Roche, Gateway Computers, Johnson & Johnson, Weight Watchers, Polo, Genentech, Domino’s Pizza, Choice Hotels International, Belk Department Stores, Amway. -
Account Manager, SEO
Razorfish
(Public Company; MSFT; Marketing and Advertising industry)
November 2003 — October 2004 (1 year )
Oversaw implementation and management of over 30 simultaneous projects representing over $1 million annually in billable revenue.
Worked closely with clients to establish online advertising goals and strategies.
Responsible for initial site review and technical implementation utilizing proprietary search optimization technology.
Reviewed data and composed monthly traffic reports to effectively explain shifts in search traffic volume.
Presented capabilities and results to pitch to prospective clients and to educate existing clients.
Coordinated efforts with multiple points of contact, including other agencies, to integrate all marketing efforts on behalf of clients.
Clients included Wyeth, AstraZeneca, Weight Watchers, Polo. -
Account Manager
Razorfish
(Public Company; MSFT; Marketing and Advertising industry)
September 2000 — November 2003 (3 years 3 months)
Established marketing objectives with clients to create effective advertising strategies.
Met regularly with clients to discuss results and worked as a strategic partner to further enhance online presence of clients' brands.
Coordinated development and production of brand websites.
Clients included Schering-Plough Health Care Products, Schering-Plough Pharmaceuticals, Universal Home Video. -
Assistant Account Manager
Razorfish
(Public Company; MSFT; Marketing and Advertising industry)
March 2000 — September 2000 (7 months)
Managed implementation of advertising campaigns, including media placement and spend, reviewed creative development, creative placement, collected data and reported results to internal management and clients.
Managed submission of creative for regulatory approval and ensured creative met regulatory requirements. -
Marketing Assistant
AI Advertising
(Marketing and Advertising industry)
November 1998 — February 2000 (1 year 4 months)
Proofread and edited direct mail copy for legal compliance.
Managed placement of print ads by assisting with design, confirming ad specs and maintaining an archive of periodicals featuring utilized ad space.
Paul McDevitt’s Education
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The College of New Jersey
1994 — 1998
Additional Information
Paul McDevitt’s Websites:
Paul McDevitt’s Groups:
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The College of New Jersey/TSC Alumni
Paul McDevitt’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
- reference requests
- getting back in touch
