Kevin McCann

Current

• EVP, Client Services at Grassroots Enterprise

Past

• Vice President, Online Development at Grassroots Enterprise
• Director, Online Development at Grassroots Enterprise
• Web Application Developer / Analyst at Signal Corporation

• Web Developer at NetBase Corporation
• English Instructor at ACC English School, Nagoya, Japan
• English / Social Studies Teacher at Avalon East School Board, St. John's, Newfoundland

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3 more...

Education

• Dalhousie University
• Memorial University of Newfoundland
• ACC English School

• Dalhousie University
• Memorial University of Newfoundland

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2 more...

Recommended

12 people have recommended Kevin

Connections

238 connections

Industry

Internet

Websites

• My Company

Kevin McCann’s Summary

As EVP of Client Services and Online Development at Grassroots Enterprise, Kevin has built and launched online campaigns for Fortune 100 corporations, political campaigns, national non-profit groups and the United States and Canadian governments.

He also founded and led one of the most successful online grassroots movements in Canadian history, www.FairDealForNewfoundland.com. In little over a month, the campaign motivated over 25,000 activists to send 55,000 letters to Parliament Hill, and succeeded in helping spur a multi-billion dollar deal for Newfoundland and Labrador.

Prior to joining Grassroots, Kevin worked on various government contracts and start-up initiatives. He completed an Arts Degree majoring in English, History and Education at Memorial University in Newfoundland, and a Master of Education at Dalhousie University in Halifax Nova Scotia.

Speaking Engagements:

IABC Canada Western Region Conference, "Evangelism Through Social Media", Kelowna, BC

IABC Canada Communications Conference, "Movement Building Online", Toronto, ON

Government Relations Forum, "Media Relations and Micro-Media", Ottawa, ON

Ontario PC Party General Convention 2005, "Campaigning Online", Ottawa, ON

Atlantic Media Relations Forum, "Everyone is the Media", Halifax, NS

Kevin McCann’s Specialties:

Building online campaigns that work; social media; comprehensive web communications strategy; community building; information architecure; producing, coding and directing large and small web projects; grassroots organizing; product integration, deployment, customization and training; instructional design and teaching; interface design; client management and service delivery.

Kevin McCann’s Experience

• EVP, Client Services

  Grassroots Enterprise

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  February 2008 — Present (10 months)

• Vice President, Online Development

  Grassroots Enterprise

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  December 2005 — February 2008 (2 years 3 months)

• Director, Online Development

  Grassroots Enterprise

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  June 2002 — December 2005 (3 years 7 months)

• Web Application Developer / Analyst

  Signal Corporation

  (Public Company; 1001-5000 employees; Internet industry)

  August 2000 — June 2002 (1 year 11 months)

• Web Developer

  NetBase Corporation

  (Privately Held; 11-50 employees; Internet industry)

  March 2000 — August 2000 (6 months)

• English Instructor

  ACC English School, Nagoya, Japan

  (Primary/Secondary Education industry)

  August 1997 — August 1998 (1 year 1 month)

• English / Social Studies Teacher

  Avalon East School Board, St. John's, Newfoundland

  (Primary/Secondary Education industry)

  September 1997 — February 1998 (6 months)

Kevin McCann’s Education

• Dalhousie University

  1999 — 2000

• Memorial University of Newfoundland

  BA, English, History, Education, 1990 — 2000

• ACC English School

• Dalhousie University

  M.Ed., Education, Technology

• Memorial University of Newfoundland

  B.A., Double Major; English, History

Additional Information

Kevin McCann’s Websites:

• My Company

Kevin McCann’s Groups:

BarCampDC, IABC Western Canada Conference, LinkedNewfoundland Group

•    TechSoup NetSquared
•    A U.S. Government Relations & Global Public Relations Group
•    Linked Newfoundland
•    Semantic Web
•    American Association of Political Consultants
•    Refresh DC
•    Connect2Canada
•    Web Standards Design + Development
•    The Grassroots Forum

Kevin McCann’s Honors:

Founder, FairDealForNewfoundland.com
- 25,000 members strong, dubbed "A Virtual March on Parliament Hill"
by the Globe and Mail, January 2005
- 2006 Pollie Award Winner, Best International Campaign

Team Member, 2006 Pollie Award Winner, DC Olympic Team
- Best Use of Viral Marketing

Featured Speaker, 2005 PC Ontario General Convention,
- E-Campaigning and Politics Online

Team Member, 2005 Pollie Award Winner (Sierra Club)
- Best Use of Website for Field/Volunteer Coordination
- Best Live Outbound Phone Program for Party or 527 Group

Team Member, 2005 PR Week Awards (Medtronic)
- Public Affairs Campaign of the Year
- Campaign of the Year award

Kevin McCann’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch