Kevin McCann

Current

Senior Vice President at Edelman

Past

EVP, Client Services at Grassroots Enterprise
Vice President, Online Development at Grassroots Enterprise
Director, Online Development at Grassroots Enterprise

Web Application Developer / Analyst at Signal Corporation
Web Developer at NetBase Corporation
English Instructor at ACC English School, Nagoya, Japan
English Teacher at Avalon East School Board, St. John's, Newfoundland

see less...

4 more...

Education

Dalhousie University
Memorial University of Newfoundland

Recommended

16 people have recommended Kevin

Connections

383 connections

Industry

Internet

Websites

Kevin McCann’s Summary

As EVP of Client Services at Grassroots Enterprise, Kevin has launched online campaigns for Fortune 100 corporations, political efforts, national non-profits and the United States and Canadian governments.

He also founded and led one of the most successful online grassroots movements in Canadian history, FairDealForNewfoundland.com. The campaign motivated 30,000 activists to send 100,000 letters to Parliament Hill and succeeded in helping spur a multi-billion dollar deal for Newfoundland and Labrador. The campaign received an International Campaign of the Year award from the American Association of Political Consultants.

Kevin has worked on various government contracts and start-up initiatives. He completed an Arts Degree majoring in English, History and Education at Memorial University and a Master of Education at Dalhousie University.

Speaking Gigs:

National Alliance for Public Charter Schools National Conference, "Your Sphere of Influence: Advocacy 2.0", Washington D.C.

Government of Ontario Reachout Conference for Public Servants, 2009, "Outreach Strategies for Building Movements and Mobilizing Citizens", Toronto, Ontario

Newfoundland & Labrador Communications Forum 2009, "Practical Strategies for Social Media", St. John's, Newfoundland

National Council of Foundation Executives, Leading in Turbulent Times and Grassroots Marketing Meeting 2009, "Practical Strategies for Online Organizing", Toronto, Ontario

Social Media for Government Conference, "Building an Audience for Government -- Practical Strategies", Washington, DC (Conference Co-Chair)

IABC Canada Western Region Conference, "Evangelism Through Social Media", Kelowna, BC

IABC Canada Communications Conference, "Movement Building Online", Toronto, ON

Government Relations Forum, "Media Relations and Micro-Media", Ottawa, ON

Ontario PC Party General Convention 2005, "Campaigning Online", Ottawa, ON

Atlantic Media Relations Forum, "Everyone is the Media", Halifax, NS

Kevin McCann’s Specialties:

Building online campaigns that work; social media; comprehensive web communications strategy; community building; information architecure; producing, coding and directing large and small web projects; grassroots organizing; product integration, deployment, customization and training; instructional design and teaching; interface design; client management and service delivery.

Kevin McCann’s Experience

Senior Vice President

Edelman

(Privately Held; Public Relations and Communications industry)

November 2009 — Present (1 month)
EVP, Client Services

Grassroots Enterprise

(Privately Held; Public Relations and Communications industry)

February 2008 — November 2009 (1 year 10 months)
Vice President, Online Development

Grassroots Enterprise

(Privately Held; 11-50 employees; Public Relations and Communications industry)

December 2005 — February 2008 (2 years 3 months)
Director, Online Development

Grassroots Enterprise

(Privately Held; 11-50 employees; Public Relations and Communications industry)

June 2002 — December 2005 (3 years 7 months)
Web Application Developer / Analyst

Signal Corporation

(Public Company; 1001-5000 employees; Internet industry)

August 2000 — June 2002 (1 year 11 months)
Web Developer

NetBase Corporation

(Privately Held; 11-50 employees; Internet industry)

March 2000 — August 2000 (6 months)
English Instructor

ACC English School, Nagoya, Japan

(Primary/Secondary Education industry)

August 1997 — August 1998 (1 year 1 month)
English Teacher

Avalon East School Board, St. John's, Newfoundland

(Primary/Secondary Education industry)

September 1997 — February 1998 (6 months)