Owner, McBuzz Communications LLC, Online Marketing Consultant
Greater Seattle Area
- Current
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- Owner at McBuzz Communications LLC (Sole Proprietorship)
- Past
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- Senior Production Manager and Interactive Developer at Bradley Brown Design Group
- Technical Illustrator / Graphic Designer at Black Box Corporation
- Education
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- University of Pittsburgh
- University of California, Irvine
- Recommended
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12 people have recommended Mark - Connections
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166
connections
- Industry
- Internet
- Websites
Mark McLaren’s Summary
I'm an online and social media marketing consultant with ten years of experience in the field.
The explosive growth of blogging and other forms of Web 2.0 social media presents a significant opportunity for organizations to market themselves and strengthen connections with clients and associates. Early adopters can still gain a real advantage over the competition.
But don't just jump into the deep end of Web 2.0 technology without first determining exactly who you want to reach and why.
Understand the people you want to connect with - and your objectives - before creating a strategy and choosing the best tools to implement that strategy.
In addition to consulting, I offer seminars like "Introducing Web 2.0" and "Introducing Twitter" (with colleague Wayne Bishop, creator of Joint Contact online project management software) and "Business Blogging 101" to give attendees a comprehensive introduction to some of the top social media tools available today.
In 2005, I founded my own online marketing firm, McBuzz Communications LLC. McBuzz has done work for major corporations like Nova Chemicals, for the USA's largest nonprofit urban housing developer, PR consultancies and travel writers.
We like to make things simple. Attend one of our seminars to see what I mean.
Mark McLaren’s Specialties:
Web 2.0, Social Media, Social Networking, Online Marketing, Search Engine Optimization, Pay Per Click Advertising, Business Blogging, Google AdWords, Google Analytics, Website Design & Usability, WordPress, PHP, HTML, XML, CSS, JavaScript
Mark McLaren’s Experience
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Owner
McBuzz Communications LLC (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)
May 2005 — Present (3 years 5 months)
Strategic consulting, online marketing and communications.
Web development and design, search marketing, creation and coaching in use of blogs as business websites and flexible marketing tools.
McBuzz promotes "Web-directed marketing": helping organizations funnel PR and marketing content into their websites to create a vibrant, keyword-optimized web presence. "Let your web presence filter prospective clients so that you don't have to." -
Senior Production Manager and Interactive Developer
Bradley Brown Design Group
(Privately Held; 1-10 employees; Graphic Design industry)
March 2000 — April 2005 (5 years 2 months)
Ultimate responsibility for a portfolio of Web development and related marketing communications projects, from concept through initiation, planning, and execution to closure.
Ultimate responsibility for customer satisfaction and project acceptance. Industries served included health care, finance, education, manufacturing, pharmaceuticals and aerospace — national and international.
Clients included Goodyear, PPG Industries, Highmark Blue Cross Blue Shield, Federated Investors, FreeMarkets, Federal Home Loan Bank of Pittsburgh, Mellon Equity and CJ Systems Aviation Group. -
Technical Illustrator / Graphic Designer
Black Box Corporation
(Public Company; 501-1000 employees; BBOX; Computer Networking industry)
August 1998 — October 1999 (1 year 3 months)
Black Box is a highly respected worldwide provider of network infrastructure services, communications equipment, and technical support. I worked with a team of project managers, graphic designers, production artists and Web developers to produce award-winning online and print-based catalogs, marketing communications, sales and support materials.
Mark McLaren’s Education
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University of Pittsburgh
MA, History and Philosophy of Science, 1994 — 1997
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University of California, Irvine
1987 — 1993
Additional Information
Mark McLaren’s Websites:
Mark McLaren’s Interests:
web marketing, web analytics, website design, search engine optimization, entrepreneurship
Mark McLaren’s Groups:
Meetup.com, Bellevue Chamber of Commerce, Google Groupies, Community Building in the Age of Facebook Conference, Web Analytics Association
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LinkedSeattle -
Web 2.0 Media Group
Mark McLaren’s Honors:
Magna Cum Laude, University of California at Irvine 1993
Phi Beta Kappa, 1991
Mark McLaren’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
