Marcos Carmena León

Current

• Co-Founder at APEX Europe
• Founder at Social Media Lab

Past

• Director (Media, Business services and Industry ) at COLT Telecom
• Midsize Market Sales Director at COLT Telecom
• Indirect Sales Director at COLT Telecom

• Business Development Director at COLT Telecom
• Corporate Marketing Manager at Sun Microsystems
• Marketing Director (Spain & Portugal) at Sybase
• Account Manager at Ketchum Public Relations

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4 more...

Education

• IESE Business School - University of Navarra
• Saint Louis University - Madrid Campus
• Europese Universiteit Antwerpen

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Connections

240 connections

Industry

Management Consulting

Websites

• Social Media Lab

Marcos Carmena León’s Summary

Highly experienced marketer, abstract problem solver, strategist with demonstrated success in the sales, marketing, communications and business development areas.

Experience in the analysis of businesses, market research and development of new business opportunities.

Creative thinker, self-starter, and decision-maker. Expert ability to translate complex technologies and products into creative, compelling messages.

Personal Skills

A self-motivated, high energy individual with excellent interpersonal and communication skills and a strong positive attitude. Detail oriented, well organised, and effective in managing numerous tasks simultaneously. Effective under pressure and able to meet tight deadlines. Personal strengths include deep intellectual curiosity, ability to reach the root of a problem quickly, tolerance for frustration and strong sense of empathy and humour.

Marcos Carmena León’s Specialties:

Defining Targeted Value propositions, Team Development, Solution Selling, "C level" Negotiation, Government liaison, Coaching, Marketing, Sales Management, Business Planning , Channel Development,

Marcos Carmena León’s Experience

• Co-Founder

  APEX Europe

  (Apparel & Fashion industry)

  March 2009 — Present (5 months)

  APEX is in the process of launching their european business plataform oriented to provide innovative services to Top Fashion Retailers. Details will be released soon.

• Founder

  Social Media Lab

  (Internet industry)

  December 2008 — Present (8 months)

  Social Media Lab’s mission is to identify business opportunities, strategic partnerships and government agencies liaisons acting as a Launch Pad for Web 2.0 companies and Venture Capital companies.
  
  We provide education, advise and support for selected spanish companies as well as entrepreneurs and foreign investors seeking to expand into the Spanish and European Media market.

• Director (Media, Business services and Industry )

  COLT Telecom

  (Public Company; COLT; Telecommunications industry)

  January 2007 — January 2009 (2 years 1 month)

  Managing a commercial area oriented to sell complex solutions at C-level. Working with marketing, sales, professional services, customer services and operations teams. Involving international and local coordination.

• Midsize Market Sales Director

  COLT Telecom

  (Public Company; 1001-5000 employees; COLT; Telecommunications industry)

  January 2005 — January 2007 (2 years 1 month)

  Responsible for business in Madrid, including direct sales, and Telesales. Combined this responsibility with the prior one as Indirect sales at national level.

• Indirect Sales Director

  COLT Telecom

  (Public Company; 1001-5000 employees; COLT; Telecommunications industry)

  January 2003 — February 2005 (2 years 2 months)

  Established and managed a new division of Channel & Partner sales at national level. Designed and introduced a complete channel framework, including internal processes and policies, sales compensations plans, co-marketing plans, product and sales training and reporting tools (extranet).Opened up sales channels at national level, aggressively pursuing new partners and securing contract wins with them.

• Business Development Director

  COLT Telecom

  (Public Company; 1001-5000 employees; COLT; Telecommunications industry)

  March 1999 — January 2003 (3 years 11 months)

  Established and managed business development and strategic alliances division . Responsible for new services offering and market development. Interfaced with business and financial consultancies, key customers, universities, state agencies and local municipalities..

• Corporate Marketing Manager

  Sun Microsystems

  (Public Company; 10,001 or more employees; SUNW; Computer Hardware industry)

  June 1997 — March 1999 (1 year 10 months)

  Main responsibilities include marketing programs, advertising, public relations and web marketing. Responsible for designing demand generation campaigns. Responsible for creating the ROI, goals and success criteria for all campaigns; defining and executing Sun major events. Worked closely with sales and product marketing. Responsible for defining, managing, and launching local Web site. Marketing quality processes team leader.

• Marketing Director (Spain & Portugal)

  Sybase

  (Public Company; 1001-5000 employees; SY; Computer Software industry)

  January 1995 — June 1997 (2 years 6 months)

  Established the Marketing infrastructure for Spain and Portugal Operations
  Developed business relations with strategic distributors and created a channel infrastructure.
  Appointed as member of the European Marketing Committee representing the following countries: Sweden, Italy, Belgium, the Netherlands and Spain.
  •Awarded at personal level by the Sybase's European Users Group commitee. The user group was formed by Sybase customers

• Account Manager

  Ketchum Public Relations

  (Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry)

  March 1992 — January 1995 (2 years 11 months)

  Responsibilities included publicity generation; media tour co-ordination, analyst relations, trade shows, corporate communications, speaking platforms and direct marketing. Also developing effective external communications and marketing solutions for local, national and international audiences.
  Worked for IT accounts like Microsoft, SEGA, Ambra (IBM PC subsidiary), AST Computer, Sybase, SAP, Informat IT Show, ETRE Conference.
  
  Key Accomplishments
  
  Responsible for co-ordinating the Press Centre at Informat – Barcelona IT Trade Show (1994, 1995) and managed the Press Office at ETRE Conference (1994, 1995).
  Involved with Microsoft during two years both in public relations and media management.
  Managed the SAP Press Office in Portugal and Latin America, hiring two local PR agencies.

Marcos Carmena León’s Education

• IESE Business School - University of Navarra

  PPD , 2006 — 2006

• Saint Louis University - Madrid Campus

  1994 — 2000

• Europese Universiteit Antwerpen

  Activities and Societies:

  Universiteit Antwerpen

Additional Information

Marcos Carmena León’s Websites:

• Social Media Lab

Marcos Carmena León’s Interests:

Writing, Non-profit collaboration, Blogging, digital photography, 4x4 routes, cooking, reading, Mus, rugby, hockey

Marcos Carmena León’s Honors:

ECHO INTERNATIONAL AWARDS (DIRECT MARKETING ASSOCIATION) — “Survival Y2000 Kit", 2000

Marcos Carmena León’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch