Marcelo Capucci

Current

• Planning Manager at Focusnetworks Interactive

Past

• Project Manager at Focusnetworks Interactive
• Team Leader at Focusnetworks Interactive

Education

• Escola Superior de Propaganda e Marketing
• Universidade do Vale do Paraíba
• Jump Education

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Recommended

2 people have recommended Marcelo

Connections

52 connections

Industry

Internet

Marcelo Capucci’s Summary

Planning Manager in a wide variety of e-business applications, with focus on strategic planning and positioning. In development projects, I manage teams of information architecture and design, also provide strategic support to development team. Particularly interested in brand repositioning, usability and user experience.

Marcelo Capucci’s Specialties:

branding and identity, online strategy, new media, marketing, online platforms, social networking, social media

Marcelo Capucci’s Experience

• Planning Manager

  Focusnetworks Interactive

  (Privately Held; Marketing and Advertising industry)

  January 2008 — Present (1 year 11 months)

  Development of strategic planning for clients, studying online presence and developing the communication strategy in digital media. To implement the strategy, I lead a team of three professionals and our main actions are AdWords campaigns, optimization for search engines (SEO), social networks marketing and performance monitoring.

• Project Manager

  Focusnetworks Interactive

  (Privately Held; Marketing and Advertising industry)

  March 2006 — December 2007 (1 year 10 months)

  Expertise in the entire life cycle of a project, from conducting technical analysis of feasibility and preparation of the proposal with the commercial team to control scope, schedule, oversight systems analysts, management and monitoring of development, testing and deployment.

• Team Leader

  Focusnetworks Interactive

  (Privately Held; Marketing and Advertising industry)

  2005 — 2006 (1 year )

Marcelo Capucci’s Education

• Escola Superior de Propaganda e Marketing

  Course , Digital Media Planning, Innovation , 2009 — 2009

• Universidade do Vale do Paraíba

  Bachelor's degree , Advertising, Propaganda, Media , 2003 — 2006

• Jump Education

  Digital Marketing

  Activities and Societies:

  2009/08 - Marketing de Relacionamento e Ações de CRM em Meios Digitais

Additional Information

Marcelo Capucci’s Groups:

•    Online Advertising Professionals
•    Web Analytics Wednesday - Brasil
•    Mídia Social

Marcelo Capucci’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch