Michael Brandvold (linkedin@mikebrandvold.com)

Director of Marketing and Sales at Gamelink/Private Media Group

San Francisco Bay Area

Current
Past
  • Executive Producer at Sony Signatures
  • Webmaster at Sony Signatures
  • Advertising Network Manager at Montgomery Wards
  • Advertising Network Manager at Sportmart
  • Founder at Otaku.net
  • Advertising Network Manager at Handy Andy Home Improvement Centers
  • National Director of Radio Promotions at Red Light Records
  • Associate Editor/Advertising Director at Chicago Rocker Magazine
  • Director of Marketing at DKP Productions
  • Music Director at KGMA/KRNR

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Education
  • Minnesota State University, Mankato
  • Normandale Community College
  • Thomas Jefferson Senior High School
Recommended
Michael has 16 recommendations 16 people have recommended Michael
Connections
500+ connections
Industry
Marketing and Advertising
Websites

Michael Brandvold (linkedin@mikebrandvold.com)’s Summary

PROFESSIONAL PROFILE:

* Leader in the management, development and marketing of large-scale international websites, e-commerce sites, ticketing programs and subscription based revenue streams with clients, such as KISS, Britney Spears, Madonna, U2, Vivid Entertainment, Club Jenna selling products ranging from software, apparel, paper goods, CD/DVD, books, subscription memberships, video on demand and pay per minute.

* Managed affiliate relationships, online and viral marketing, customer acquisition, search engine optimization, SEM, pay per click, user generated content and email marketing to over one million subscribers.

* Top performing web professional with over 15 years of significant and progressive innovative management experience in product and project management for highly trafficked online communities that encompass a wide range of user activity. Proven leadership skills through interaction with multiple business units involving cross-functional implementation activities.

* Goal-driven achiever with strong organizational and analytical skills, demonstrated expertise in contract negotiation, acting as liaison, resource and primary point of contact in delivering components of major projects, with the proven record of reliability and responsibility.

* Capable team player and leader with exceptional interpersonal and collaborative skills to foster team’s performance, along with a demonstrated talent for analyzing and streamlining complex work processes for improvement opportunities.

* Motivated self-starter with exceptional customer service and communication skills, problem-solving abilities, multi-tasking talents, and strong work ethic to make a significant contribution to any organization.

Michael Brandvold (linkedin@mikebrandvold.com)’s Specialties:

Key Account Management · New Business Development · Client Partnerships · Relationship Building · Contract Negotiations · Online Marketing · E-commerce · Affiliate Marketing · SEO/SEM • User Generated Content • Social Networking

Michael Brandvold (linkedin@mikebrandvold.com)’s Experience

  • Director of Marketing and Sales

    Gamelink/Private Media Group

    (Privately Held; Entertainment industry)

    September 2009 — Present (3 months)

  • Consultant

    Privately Held

    (Privately Held; Myself Only; Internet industry)

    June 2005 — Present (4 years 6 months)

    Clients: East End Management, Cyber Corps Inc, Billy Idol, Don Hunt, Eon Records, KC Productions, WinkyTiki

    * Advise, consult and update the official website for Billy Idol, www.BillyIdol.net
    * Lead a SEO redesign and manage the MySpace page.
    * Direct e-commerce marketing efforts for official tour merchandise and ticket sales.
    * Advise and consult on issues related to online websites, fan clubs, e-commerce, ticket programs and marketing efforts for various musical artists.
    * Launch official blogs and market.
    * Redesign official websites.

  • Director Affiliate Sales

    Gamelink

    (Privately Held; Entertainment industry)

    August 2006 — September 2009 (3 years 2 months)

    • Responsible for executing aggressive growth strategy for this portion of the business.
    • Identify and close major partnerships/relationships with national and global webmasters.
    • Manage a sales team tackling the lower – but large and rich – tier of smaller webmasters.
    • Own all aspects of the sales process from prospecting, to negotiation, to closing.
    • Manage the relationships and merchandise the official online stores for high profile clients such as; Vivid Entertainment, Club Jenna (Jenna Jameson), Tera Patrick, Playboy, Pink Visual, Shane's World.
    • Create the requirements document for major program enhancement.
    • Represent company at various industry conventions.
    • Prepare and service press releases.

  • Director, Web Commerce

    FaceTime Communications

    (Privately Held; 51-200 employees; Internet industry)

    September 2005 — August 2006 (1 year )

    * Responsible for online customer experience, product revenue, customer knowledge and development of the FaceTime web commerce properties involving security software.
    * Relaunched the affiliate program through Digital River; develop programs to increase affiliate sales.
    * Analyze and execute SEO and SEM strategies.
    * Develop and executed online marketing programs and strategies from inception through completion.
    * Use research, clickstream and sales data to analyze, segment and market to web site visitors.
    * Develop plans for specific customer acquisition and retention programs including goals and measures.
    * Create and execute marketing test plans; optimized test results and implemented site improvements.
    * Redesign and enhance the website SpywareGuide.com to over a million monthly users, launched the companies first blog. Increased websites Google natural search ranking to top 3.

  • Director of Web Services

    Signatures Network

    (Public Company; 51-200 employees; Internet industry)

    2003 — 2005 (2 years )

    * Responsibility over all of the artist websites, subscription fan clubs, ticketing programs, and e-commerce from John Mellencamp and Meat Loaf to Rod Stewart and Fleetwood Mac.
    * Cross-promoted tour merchandise and album releases with ticket sales, built and maintained affiliate relationships with websites, developed and secured unique ticketing deals with high profile clients.
    * Managed SEM Pay per click marketing efforts for ticket sales
    * Managed in-house affiliate operations of recruiting, reviewing and ongoing relationship management
    * Key figure in creation and lead in development of new business: ticket pre-sale & VIP ticket packages.
    • Client list: KISS, U2, Madonna, Britney Spears, Ozzy Osbourne, Motley Crue, Rod Stewart, Fleetwood Mac, Jessica Simpson, Aaron Carter, Alan Jackson, Third Eye Blind, John Mellencamp, Alice Cooper, Mana, Dream Theater, Yes, Megadeth, Meat Loaf

  • Executive Producer

    Sony Signatures

    (Public Company; 51-200 employees; Internet industry)

    1999 — 2003 (4 years )

    * Executive Producer with full responsibility over the official websites, corporate websites and business to consumer websites and fan clubs, and key player in the development and implementation of national and international promotions of many high profile clients, ie: Detroit Rock City / New Line Cinema, Showtime – PPV, Phantom of the Opera – Livent, etc.
    * Increased the e-commerce sales by over 250% over the previous year.
    * Hired, managed and supervised a design and development staff of four employees.
    * Made recommendations on new initiatives and technologies based on analysis of competitive landscape and customer research.
    * Launched the debut website’s for Britney Spears and Madonna.
    * Managed the continual growth of sites with 1M unique visitors and 30M page views per month.
    * On the site photographer for Alan Jackson at Fan Fair.

  • Webmaster

    Sony Signatures

    (Public Company; 51-200 employees; Internet industry)

    1998 — 1999 (1 year )

    * Recruited by Gene Simmons to develop and manage KISS’ official website.
    * Designed and built a website that was focused on user generated content.
    * Expanded the site from its initial 12 pages to a 15 gb site with 1000’s of pages of content.
    * Responsible for design, daily administration of web content, promotion of new site areas and events.
    * On the road photographer and videographer.

  • Advertising Network Manager

    Montgomery Wards

    (Retail industry)

    February 1998 — August 1998 (7 months)

    * Manage a 300 user Macintosh network with ISDN communications to separator.
    * Webmaster for the companies first Internet site, and for advertising’s Intranet site.
    * Prepare, preflight, and release pages to separator and the printer.
    * Consult, diagnose, troubleshoot, and repair or upgrade equipment, and handle production difficulties.

  • Advertising Network Manager

    Sportmart

    (Privately Held; Sporting Goods industry)

    1996 — 1998 (2 years )

    * Manage a Macintosh network with ISDN communications to separator. Webmaster for the Internet site, and for advertising’s Intranet site. Prepare, preflight, and release pages to separator and the printer. Consult, diagnose, troubleshoot, and repair or upgrade equipment, and handle production difficulties.
    * Reduced delivery charges to newspapers $12,000 annually by converting from the traditional overnight ROP deliver to the AP AdSend electronic delivery system.
    * Participated on a team that moved B/W image conversion and masking functions in-house to reduce the conversion and masking fees from the color separator.
    * Customized the interactive training programs and trained the staff in Quark, Illustrator, Photoshop, and System/Network use.
    * Instrumental in researching and developing an electronic ad transmission system which has resulted in significant cost savings and provided merchants with the ability to respond to the change in business trends quickly.

  • Founder

    Otaku.net

    (Privately Held; Myself Only; Internet industry)

    1990 — 1998 (8 years )

    Clients: Eon Records, Perris Records, The Barbi Twins, Creative Communications

    * Founded a successful computer and music marketing/consulting company from initiation to completion.
    * Assignments included website development, marketing campaigns, coordinating press, radio, and retail promotions, and representing clients to record labels and at trade shows.
    * Created and sold to Sony Signatures, KISS OTAKU, website with 2,000 pgs & 2,000 visitors per day.
    * Created and executed a successful marketing campaign for Wilshire Financial, focused on use of an online application for KISS visa card. The resulting number of applications exceeded all expectations.

  • Advertising Network Manager

    Handy Andy Home Improvement Centers

    (Privately Held; Retail industry)

    1993 — 1996 (3 years )

    * Responsible for the management of a Macintosh Ethernet network in the advertising department with ISDN communications to separator. Duties included scanning, masking, correcting, and converting photographs, preparing preflight and release of pages to separator and the printer, consulting, diagnosing, troubleshooting, repairing, and upgrading equipment. Evaluated problems, provided leading-edge solutions, backed-up all data, and maintained a log of all software and hardware.
    * Instrumental in the decision to convert conventional photography to digital photography resulting in a significant reduction of photography expense and the turn-around time for the receipt of images.
    * Saved $15,000 annually by creating a prepress preflight workflow for the electronic release of flyers, which reduced the printer’s fees for corrections and changes.
    * Evaluated and prepared the proposal for the upgrade to PowerPC-PCI and FASTEthernet.

  • National Director of Radio Promotions

    Red Light Records

    (Privately Held; 1-10 employees; Music industry)

    1990 — 1992 (2 years )

    Artist Roster: Joker, Syre, Dave Urich, Crowbar, Broken Hope, Scarecrow, Sarkoma, The Dead Youth

    * Responsible for radio promotions of all of the label's artists.
    * Designed and built a custom database application to manage the weekly tracking and reporting of radio airplay.
    * Devised promotions for radio stations to increase radio airplay.
    * Responsible for a number of artists being the top adds for the week of their release, as well as top 10 for airplay.

  • Associate Editor/Advertising Director

    Chicago Rocker Magazine

    (Privately Held; 1-10 employees; Newspapers industry)

    1990 — 1991 (1 year )

    * Responsible for the national, signed artist content in the magazine.
    * Wrote a weekly two page column called Backstage Pass containing news, interviews and reviews.
    * Represented the magazine at conventions.
    * Sold ad space in the magazine to local and national bands, as well as local merchants.
    * Stage manager for the magazine's monthly concert featuring local and national acts Firehouse, Enuff Z'nuff, Pauly Shore.

  • Director of Marketing

    DKP Productions

    (Privately Held; 1-10 employees; Music industry)

    1987 — 1990 (3 years )

    * Directed all promotion and publicity efforts for the management companies unsigned acts.
    * Designed all packaging and ads.
    * Represented the acts at various national conventions.
    * Responsible for generating radio airplay to support the acts touring efforts.
    * Created press releases in conjunction with new releases, appearances and tours.
    * Shopped the acts to record labels for securing a recording contract.
    * Secured a offer for a recording contract with Simmons/BMG Records.

  • Music Director

    KGMA/KRNR

    (Marketing and Advertising industry)

    1985 — 1987 (2 years )

Michael Brandvold (linkedin@mikebrandvold.com)’s Education

  • Minnesota State University, Mankato

    Bachelor of Science , Marketing, Computer Science , 1985 — 1987

    Activities and Societies:
    Music Director and Show Producer at KGMA AM and KRNR FM, college radio station.

  • Normandale Community College

    Associate of Arts , Liberal , 1982 — 1985

  • Thomas Jefferson Senior High School

    High School Diploma , 1979 — 1982

Additional Information

Michael Brandvold (linkedin@mikebrandvold.com)’s Websites:

Michael Brandvold (linkedin@mikebrandvold.com)’s Interests:

SFMOMA (San Francisco Museum of Modern Art), fishing, record collecting, music, bands, concerts, road trips, Hawaii, tattoos, Who Dares Wins

Michael Brandvold (linkedin@mikebrandvold.com)’s Groups:

* Gerson Lehrman Group
* Commonwealth Club of California
* BAAMC - Bay Area Affiliate Managers Coalition
* BASEMC - Bay Area Search Engine Marketing Coalition
* Adult Whos Who - Member, Linkedin

  •    Affiliate Marketing Masters
  •    Linked Affiliate - A Place for Affiliate Marketers to Meet!
  •    Internet Affiliate Marketers Association (IAMA)
  •    Domainers
  •    Linking Northern California
  •    Minnesota State University Mankato Alumni Association
  •    Search Marketing Salon
  •    DNForum.com DNF Domainers Group
  •    Motley Crue Fan
  •    Digital Marketing
  •    Social Media Marketing
  •    Domain name
  •    Music Industry Forum
  •    Hooray for Hollyworld!
  •    Grafton Executive Search Recruiting and Career Network
  •    The Domainers Network
  •    VOD and Media Professionals
  •    Fanscape
  •    Adult Industry Professionals
  •    All Canada Show
  •    Media Professionals San Francisco Bay Area
  •    Global Fishing
  •    Twitter Power for Business
  •    Social Entertainment Professionals

Michael Brandvold (linkedin@mikebrandvold.com)’s Honors:

* Panelist on The Traffic Panel at the 2008 GAYVN Summit
* Amazon.com case study of marketing efforts for the 2001 release of the KISS Box Set on Universal Records.
* "We honestly couldnt have reached that goal without you"- BMG/Sanctuary Records - Commenting on shipping KISS Symphony Gold.
* Double Platinum RIAA award for promoting KISS Symphony DVD.
* Gold RIAA awards for promoting KISS Box Set and Psycho Circus.
* KISSONLINE.com – Yahoo! Internet Life Magazine Online Music Awards, 2000 Top Five Artist Sites Nominee. Yahoo! Internet Life Magazine, 1999 Top Five To Watch for 2000.
* Britneyspears.com – ArtistDirect Online Music Awards, 2000 Best Official Website Nominee.
* Madonnamusic.com – ArtistDirect Online Music Awards, 2000 Best Official Website Nominee.
* Television appearances: Internet Tonight ZDTV, Good Day Minnesota, Chrysalis TV UK, VH1.
* 2002 Apple QuickTime Live keynote panelist.
* Special guest speaker at various KISS expos throughout the US and Canada.

Michael Brandvold (linkedin@mikebrandvold.com)’s Contact Settings

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