Internet Marketing and Advertising Professional
Washington D.C. Metro Area
- Current
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- Internet Marketing Consultant at moranInteractive
- Past
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- SEO/SEM Specialist at US Mortgage Shop
- Search Marketing Specialist at e.magination
- SEO Manager at FSI Holding, Inc.
- Search Marketing Specialist at e.magination network, llc
- SEO Specialist at Heavy Hammer New Media Solutions
- Account Executive at Strategix-Noble Steed
- Account Executive at Strategix
- Account Executive at Connected Brands
- Marketing Specialist at Gr8, LLC
- Recommended
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3 people have recommended Matthew - Connections
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50
connections
- Industry
- Marketing and Advertising
- Websites
Matthew Moran’s Summary
Experienced Internet marketing and advertising professional skilled in search engine optimization (including keyword research, competitor analysis, link building and content optimization); search marketing and pay-per-click (PPC) advertising (Google AdWords, Yahoo! Search Marketing, MSN AdCenter). Capable of managing multiple projects and staff/vendors to complete jobs on time in a fast-paced, hectic environment; while maintaining a cool head and great sense of humor.
Matthew Moran’s Experience
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Internet Marketing Consultant
moranInteractive
(Marketing and Advertising industry)
July 2007 — Present (2 years 1 month)
Initiated and completed projects for clients such as, ID5, WebConnection, visitsmithisland.com, Project 10, The Pomerantz Agency, Ephricon Web Marketing, The Closers Group, National Automobile Dealers Association Retirement Trust (NADART) and the U.S. Drug Enforcement Agency (DEA). This work included SEO, keyword research and analysis; PPC keyword research and Google AdWords account setup including, ad writing, ad testing, bid management, conversion/ROI analysis. Additionally, set up Google Analytics to monitor traffic and analyze site visitor conversion behavior.
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SEO/SEM Specialist
US Mortgage Shop
(Privately Held; 1-10 employees; Financial Services industry)
February 2007 — May 2007 (4 months)
Reorganized and managed (includes, ad writing, A/B split testing, bid management, conversion/ROI analysis) a search marketing (PPC) campaign for a large network (130+ Web sites) of mortgage industry lead generation sites. As a result, was able to show a reduction in ad spend while increasing conversion rates. Responsible for establishing a viable search engine optimization (SEO) strategy in order to improve search engine visibility and positioning in a highly competitive market. Set up Web analytics program (Google Analytics) for the entire network of sites in order to monitored traffic and analyze site visitor conversion behavior. Worked on improving site linking through content marketing. Managed Web design/programming staff member.
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Search Marketing Specialist
e.magination
(Privately Held; 51-200 employees; Information Technology and Services industry)
October 2005 — February 2007 (1 year 5 months)
Optimize and manage multiple clients' PPC campaigns. Produced monthly Web traffic reports and analysis. PPC bid management. Collaborate with Web development team on site design. Increase site visibility and accessibility for search engines and users to increase site traffic and conversions.
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SEO Manager
FSI Holding, Inc.
(Privately Held; 51-200 employees; Financial Services industry)
May 2006 — February 2007 (10 months)
Manage and direct a staff of five marketing and Web design professionals in tasks conducive to raising the company’s lead generation and revenue . Developed an online marketing (SEO/PPC) training/resource site for current and future staff members. Developing and managing search optimization (SEO) projects for two financial services Web sites. Managed a PPC campaigns for these same sites. Conduct competitive intelligence analysis for company’s top competitors. Maintain Web traffic analysis (PPC v. organic). Provide affiliate marketing program support.
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Search Marketing Specialist
e.magination network, llc
(Marketing and Advertising industry)
2005 — 2007 (2 years)
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SEO Specialist
Heavy Hammer New Media Solutions
(Marketing and Advertising industry)
2005 — 2005 (less than a year)
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Account Executive
Strategix-Noble Steed
(Marketing and Advertising industry)
2001 — 2004 (3 years)
Account Manager for a major national brand retail client. Prepared and presented project proposals. Presented weekly and monthly account status reports. Directed and managed outside vendors, consultants and freelance resources (Web designers, database administrators, copy writers, printers).
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Account Executive
Strategix
(Marketing and Advertising industry)
2001 — 2004 (3 years)
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Account Executive
Connected Brands
(Marketing and Advertising industry)
2001 — 2001 (less than a year)
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Marketing Specialist
Gr8, LLC
(Marketing and Advertising industry)
1998 — 2000 (2 years)
Additional Information
Matthew Moran’s Websites:
Matthew Moran’s Groups:
Online Advertising Professionals
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Online Advertising Professionals -
MarketingProfs -
Maryland Internet Marketers
