Social Media Manager at CBS Interactive (formerly CNET Networks)
San Francisco Bay Area
- Current
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- Proprietor at Vinapedia (Sole Proprietorship)
- Columnist at Dandyism.net
- Past
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- Social Media Manager at BNET.com
- Marketing Manager & Blog Editor at Yahoo! Search Marketing
- Content Strategist at Walt Disney Parks and Resorts Online
- Owner at P& V Communications
- Content Strategist at Razorfish
- Part-time Impresario at Cafe du Nord
- Bartender at Club Nine
- Education
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- San Francisco State University
- Recommended
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8 people have recommended Michael - Connections
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175
connections
- Industry
- Media Production
- Websites
Michael Mattis’s Summary
I've been in the writing game for more than 10 years, first as a journalist in the trade and business press -- Hippocrates, Upside and Business 2.0 magazines -- and then on Web. I served a four-and-half year stint at the Web development agency, Razorfish, where I helped design content strategies for clients as far a field as England and Finland. I also served a year behind the barbed wire at Mauschwitz, or the Walt Disney Co., as it is sometimes known. For a couple years I served as head blogger at Yahoo! Publisher Network in Burbank, CA, which was about the best job ever. Recently, I was at BNET.COM, CBS Interactive's online business magazine.
As a freelancer I've written for Salon.com, the San Francisco Examiner and a host of other publications, most of which have gone under, usually flailing.
For fun I write about traveling and living in Southern California and the American West at Travels West and about how to be a proper snob at the men's style journal, Dandyism.net.
Originally from Northern California -- my pops was an editor at the Sacramento Bee for more than 40 years -- I lived most of my adult life in San Francisco until migrating south a few years ago to seek fame and fortune among Hollywood's glittering miseratti. I have since moved back.
Michael Mattis’s Specialties:
Corporate Blogging
Journalism
Content Strategy
Community Strategy
Linkbaiting Strategy
Information & Persuasion Architecture
Brand & Product Definition
Online Brand Translation
Strategic Communications
Michael Mattis’s Experience
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Proprietor
Vinapedia (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Wine and Spirits industry)
April 2007 — Present (2 years 4 months)
Vinapedia.net is an ad-supported educational and entertainment web site built to help teach people about wine. I created Vinapedia.net as a place for novice oenophiles to learn more about the pleasures of wine, and at same time teach myself more about it. I built the web site and researched, wrote and edited the content myself.
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Columnist
Dandyism.net
(Newspapers industry)
February 2004 — Present (5 years 6 months)
Wrote a semi-regular column for Dandyism.net, a website encompassing style, literature, history and social commentary.
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Social Media Manager
BNET.com
(Media Production industry)
January 2008 — December 2008 (1 year)
BNET.com
Social Media Manager / Insight Editor: 1/8 — 12/08
At CBS Interactive's business website, BNET.com, I ran the "Insight" section of the website. In charge of 10
active columnist-bloggers, I provided daily editorial direction, found new ways to promote them via social and
other media and helped develop long-term strategy for BNET.com as a whole. Since January of 2008, I
helped increase monthly page views for this family of content from 110,000 to more than 675,000 in October
of 2008.
* Develop and enforce voice, tone and style
* Edit for consistency, spelling, syntax, organization and accuracy
* Manage contributors
* Work with executive management and marketing to ensure that content attains maximum exposure
* Write and publish news articles
* Develop and edit special feature packages
* Help develop long-term editorial and social media strategy -
Marketing Manager & Blog Editor
Yahoo! Search Marketing
(Public Company; 10,001 or more employees; YHOO; Internet industry)
November 2005 — January 2008 (2 years 3 months)
I was Yahoo!'s first official, full-time corporate blogger. Working with product, marketing, operations and legal teams -- plus a number of contributors -- I developed editorial calendars, compiled, wrote and edited two corporate blogs:
Yahoo! Publisher Network blog (www.ypnblog.com) -- YPN is a contextual advertising network that helps Web publishers earn revenue online while disseminating advertisers' messages across the Web.
Yahoo! Search Marketing blog (www.ysmblog.com) -- YSM disseminates advertisers' messages across the Web via products such as Yahoo! Sponsored Search and Yahoo! Content Match. -
Content Strategist
Walt Disney Parks and Resorts Online
(Public Company; 51-200 employees; Marketing and Advertising industry)
March 2004 — November 2005 (1 year 9 months)
Walt Disney Parks & Resorts Online, as the name implies, is charged with developing online marketing properties for Disney parks, resorts and their associated businesses. I help craft compelling online story lines and messaging strategies that express the value of Disney Theme Park brands and get people into the Parks. While details of my work at Disney are proprietary, as a content strategist I am involved on an ongoing basis with:
• Walt Disney World
• Disneyland Resort
• Hong Kong Disneyland
• Disney Meetings
• Disney Vacation Club -
Owner
P& V Communications
(Marketing and Advertising industry)
December 2001 — December 2004 (3 years 1 month)
P & V was my own communications strategy consulting firm. P & V creates brand and product messages for its clients, articulating their unique value and positioning. At Piss & Vinegar, we're full of it
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Content Strategist
Razorfish
(Public Company; 201-500 employees; Information Technology and Services industry)
1997 — 2002 (5 years)
At Razorfish, I helped define Content Strategy as an Internet-related marketing discipline while bringing some 15 client projects to their successful conclusions.
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Part-time Impresario
Cafe du Nord
(Marketing and Advertising industry)
1994 — 1994 (less than a year)
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Bartender
Club Nine
(Marketing and Advertising industry)
1986 — 1987 (1 year)
Michael Mattis’s Education
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San Francisco State University
Humanities , Culture, the arts, technology, history , 1994 — 2007
Additional Information
Michael Mattis’s Websites:
Michael Mattis’s Honors:
Otto J. Boss Award for Excellence in Journalism
Michael Mattis’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
