MB Kurilko

Current

• Adjunct Professor at Philadelphia University

Past

• Director of Web Communications at Temple University
• Associate Director, Undergraduate Admissions at Temple University

Education

• Temple University

Connections

84 connections

Industry

Higher Education

Websites

• Twitter stream

MB Kurilko’s Summary

Profile

A both-sides-of-the-brain communications professional with strong program management skills; a self-starter with a proven record of exceeding defined objectives; a communicator recognized for outstanding presentation skills; a skilled strategic development manager with experience in marketing and communications, undergraduate admissions and web communications.


Skills Summary

Strategic communications
Project Management
Marketing communications
Web marketing branding/messaging
Critical thinking
Web writing/editing
Problem-solving
Strategic persuasion

MB Kurilko’s Specialties:

My strength is web writing. Creating great copy that works for users and algorithms is my specialty. I especially enjoy reworking academic copy into compelling stories.

MB Kurilko’s Experience

• Adjunct Professor

  Philadelphia University

  (Educational Institution; Higher Education industry)

  March 2002 — Present (7 years 10 months)

  Philadelphia University, Philadelphia, PA
  Spring 2002 –
  Adjunct Faculty, Department of Continuing and Professional Studies
  Accelerated Degree Program - Undergraduate Courses:
  
  Professional Practice Seminar - CSSEM300
  Professional Communication Skills - COMM320
  Communication Theory - COMM310
  Social Science of the Workplace - SOC310
  Cross-Cultural Communication - HRM350
  
  School of Liberal Arts:
  Writing II for Business (WRTG 215)
  Communicating with Technology (Spring 2010)
  
  Additional Roles / Curriculum Development – Philadelphia University
  
  Fall 2008 – Coordinator for Midwifery Grant course conversion project
  
  This project involves converting 20 accelerated courses to an online delivery format. As coordinator, I lead, guide and collaborate with the faculty group to ensure development of robust syllabi.
  
  Spring 2007 -
  Adjunct Faculty Coordinator for Professional Practice Seminar
  
  I generate, facilitate and moderate discussions among faculty teaching this foundation course. From these discussions, student evaluations and term-end brainstorming sessions, I consider possible changes to the syllabus and texts.
  
  Spring 2007 -
  
  Editor – Adjunct Faculty Newsletter – “The Accelerator”
  Working with the Director of Academic Programs in Continuing and Professional Studies, I write, edit and produce this twice-yearly newsletter for CPS faculty. With the usual complement of news, student, faculty and alumni profiles, this publication has helped to build a community among the CPS faculty.

• Director of Web Communications

  Temple University

  (Educational Institution; Higher Education industry)

  October 2006 — February 2009 (2 years 5 months)

  • Served as the brand manager and editor-in-chief of Temple’s web presence
  • Responsible for the communications strategy, design, content and navigation scheme of www.temple.edu and first-level links from the home page
  • Developed and enforced appropriate University-wide web policies and requirements such as graphic identity standards and global navigation elements
  • Directed the design and content of web sites within University Communications
  • Managed the alumni web presence at www.myowlspace.com
  • Provided web marketing and communications direction across the University
  • Guided Temple’s efforts to optimize its web presence and proposes ongoing enhancements to web capabilities and interactions with users

• Associate Director, Undergraduate Admissions

  Temple University

  (Educational Institution; 5001-10,000 employees; Higher Education industry)

  September 1998 — October 2006 (8 years 2 months)

  • Managed entire marketing strategy (print and electronic) for the undergraduate admissions office, including incoming email, batch campaigns and website management
  • Initiated and managed the redesign of the admissions website in 2005
  • Led the development and implementation of marketing research projects; oversaw ongoing research on market trends and competitive activity; analyzed student inquiries/enrollment trends; evaluated effectiveness of marketing plans and made recommendations for improvement
  • Designed, developed and executed standardized e-marketing plan for University campuses, departments, schools and colleges
  • Analyzed competitors' websites and market trends to ensure robust web content, features and navigation of the undergraduate admissions website

MB Kurilko’s Education

• Temple University

  BA, M.Ed , Communications/Education , 1995 — 2000

Additional Information

MB Kurilko’s Websites:

• Twitter stream

MB Kurilko’s Interests:

Horses, travel, dogs, yoga

MB Kurilko’s Groups:

•    Philadelphia Area New Media Association (PANMA)
•    PhilaU Connect

MB Kurilko’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch