Matthew Bernius

Current

PhD Student, Anthropology at Cornell University
Co-Director and Researcher at The Open Publishing Lab at RIT

Past

Visiting Professor at Rochester Institute of Technology
Adjunct Professor at Rochester Institute of Technology
Associate Content Manager at Eastman Kodak Company

Community Production Manager at Eastman Kodak Company
Internet Product Manager at Eastman Kodak Company
Web Developer at Eastman Kodak Company

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3 more...

Education

University of Chicago
Rochester Institute of Technology
Cornell University

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Recommended

1 person has recommended Matthew

Connections

284 connections

Industry

Online Media

Websites

Matthew Bernius’s Summary

My career centers around understanding the complex relationships that form between communities and the tools they use to communicate. I study how those tools change groups and, in turn, how those changes transform their tools. The goal is to use these learnings to design next generation applications to meet the emerging needs of these communities.

Much of my work is currently focused using findings to identify new solutions for existing publishing problems.

Matthew Bernius’s Specialties:

anthropology, digital ethnography, publishing tools and workflows, social networking tools, qualitative research, teaching, new media, internet technologies, marketing, usability, new product ideation

Matthew Bernius’s Experience

PhD Student, Anthropology

Cornell University

(Educational Institution; 10,001 or more employees; Higher Education industry)

August 2008 — Present (1 year)
Co-Director and Researcher

The Open Publishing Lab at RIT

(Educational Institution; 11-50 employees; Research industry)

January 2007 — Present (2 years 7 months)

The Open Publishing Lab is a cross disciplinary center researching new methods of content creation and developing innovative applications for publishing across various media

In my positions, I help shape and manage the lab's staff, budget and research agenda. In addition to representing the lab in discussions with the greater RIT community, industry partners, and at conferences, I also head two of our research and development projects.
Visiting Professor

Rochester Institute of Technology

(Educational Institution; 1001-5000 employees; Higher Education industry)

August 2006 — May 2008 (1 year 10 months)

I am responsible for developing and teaching various academic courses centering around New Media and Print Publishing. I also am conducting research in various areas such as the spread of new publishing technologies and the integration of Web 2.0 applications into various publishing cycles.
Adjunct Professor

Rochester Institute of Technology

(Privately Held; Higher Education industry)

January 2006 — August 2006 (8 months)

I developed and taught two undergraduate classes:

- Principles of Printing
An overview of the printing industry designed for New Media and Packaging Science students. The course covers the cultural history of printing, the evolution of modern printing and publishing technologies, and explores industry trends.

- Database Publishing
A combined lecture and lab course that introduces students to a wide range of data-driven publishing formats. The course focuses on connecting
Associate Content Manager

Eastman Kodak Company

(Public Company; Consumer Electronics industry)

August 2001 — September 2004 (3 years 2 months)

In this position I was responsible for the ongoing development and maintenance of a wide range of consumer photographic content on Eastman Kodak's kodak.com website. During this time I:

- Created the business case and content plan for a consumer photographic education site (http://www.kodak.com/go/takegreatpictures) that helped significantly increase overall kodak.com user satisfaction scores.

- Managed four qualitative research projects related to the site’s educational content that significantly improved site usability.

- Assisted in planning and executing a three-city focus-group testing of educational content which led to an increase in content quality.

- Performed statistical analysis on data gathered through a variety of web surveys and presented the results to the kodak.com leadership team.

- Analyzed web logs and other server data in order to optimize site information architecture and content offerings improving sales leads.
Community Production Manager

Eastman Kodak Company

(Public Company; Consumer Electronics industry)

October 2000 — September 2001 (1 year)

I worked with a cross disciplinary production team to develop and maintain a number of photo based online community applications. In this position I:

- Gathered and analyzed qualitative and quantitative business and customer research to develop a development plan for the community service offerings.

- Managed the technical implementation of a series photo enabled community tools, two of which were awarded US Patents.

- Analyzed web logs and other server data to monitor community traffic and make strategic content recommendations.
Internet Product Manager

Eastman Kodak Company

(Public Company; Consumer Electronics industry)

February 2000 — October 2000 (9 months)

I researched, wrote, and presented the business case and content plans for a Gen-Y community to support the launch of the Kodak MC3 Portable Multimedia Device, a digital still and video camera that also played MP3 files.
Web Developer

Eastman Kodak Company

(Public Company; Consumer Electronics industry)

November 1996 — February 2000 (3 years 4 months)

In this position, I worked with the lead Web developer to transform Kodak's Consumer Digital Camera marketing goals and collateral into a dynamic web presence. During this time I:

- Assisted in heuristic and usability tests of various kodak.com websites which led to overall site improvements.

- Conducted a competitive benchmarking analysis of competitor offerings and presented results to the Digital and Applied Imaging marketing team.

- Participated in the implementation and maintenance of the Kodak Digital Camera site, the largest single section of content on kodak.com.