
Director of Marketing & Communications at Pinellas Realtor Organization
Tampa/St. Petersburg, Florida Area

Director of Marketing & Communications at Pinellas Realtor Organization
Tampa/St. Petersburg, Florida Area
Certified Association Executive
Social Media Marketing, Consumer-Centric Marketing Strategies, Blogging, Writing.
(Real Estate industry)
March 2007 — Present (2 years 9 months)
Development of strategic and tactical branding, marketing, promotions, event management, crisis communications, and member, community, and media relations efforts. Serve as editor of all publications, including PROView Magazine and author of feature articles, speeches, newspaper editorials, video and audio scripts, advocacy statements, media kits, news releases and alerts. Develop association’s social media strategies, consumer-oriented website/blog and continued development of the association’s member website. Teach social media, niche, and other marketing-related classes.
(Privately Held; Environmental Services industry)
June 2006 — December 2007 (1 year 7 months)
Supervision of public relations staff. Serve as media spokesperson for clients. Development of strategic and tactical branding, marketing, public affairs, and public relations activities for non-profit organizations, government agencies, real estate developers and other clients. Supervise marketing, promotions, event management, crisis communications, and community, media, and government relations on behalf of clients.
(Real Estate industry)
2004 — 2006 (2 years )
Supervise public relations department and oversee development of strategic and tactical branding, marketing, and public relations activities for non-profit organizations, government and tourism agencies, real estate developers and other clients. Supervise marketing, promotions, event management, crisis communications, and community, media, and government relations on behalf of clients.
(Public Company; BAC; Financial Services industry)
October 2002 — October 2004 (2 years 1 month)
Provide wealth management services to affluent individuals, businesses, and non-profit organizations. Specialize in providing endowment management services to trusts, foundations, and other non-profit entities. Counsel affluent individuals and families in charitable giving.
(Museums and Institutions industry)
December 2000 — September 2002 (1 year 10 months)
Day-to-day management of a staff of 11 and 75 volunteers. Served as spokesperson to government agencies, corporations, and associations and educational institutions. Develop strategic business plans, including marketing, development, and public relations plans. Develop relationships with media and government representatives, , elected officials, and civic and business leaders. Develop and supervise fundraising efforts, including events, donations, and corporate sponsorship programs.
(Museums and Institutions industry)
July 1997 — December 2000 (3 years 6 months)
Direct branding, marketing, public relations, and advertising activities. Serve as spokesperson for regional, state, national, and international media for major international blockbuster exhibitions. Create and conduct media relations program for national and foreign media. Conduct community, media, and government relations.
MBA , Marketing , 2006 — 2007
Certified Association Executive
ASAE & The Center for Association Leadership
Public Relations Society of America