Mark Beckford

Current

• VP of Global Business Development at NComputing

Past

• China Strategic Business Development -- Managing Director -- at Intel Corporation
• Emerging Markets Platform Group -- General Manager -- at Intel Corporation
• World Ahead Program -- Executive Sponsor -- at Intel Corporation

• Chief of Staff to Vice President of Sales and Marketing at Intel Corporation
• Director of Marketing at Intel Corporation, Reseller Products Group
• Worldwide Server Channels -- Marketing Manager -- at Intel Corporation
• Strategic Marketing Manager at Intel Corporation
• Assignments in Quality Assurance, Product Management, and Information Systems at David Corporation
• Senior Analyst at Freeman & Mills

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Education

• University of California, Berkeley - Walter A. Haas School of Business
• Pomona College

Recommended

9 people have recommended Mark

Connections

457 connections

Industry

Computer Hardware

Mark Beckford’s Summary

DISRUPTIVE LEADERSHIP & CREATIVE CAPITALISM

My approach to market and product development has always been to initiate game-changing, disruptive strategies to drive major growth or business turnaround in global markets -- those that overturn the status quo and make the biggest possible impact.

In 10+ years at INTEL -- often using these "disruptive" techniques -- I strategized and drove the delivery of millions-of-dollars in revenue by leading large, diverse global teams to extend Intel's reach / leadership into emerging markets. Notable contributions / global experience include:

* Pioneered a new P&L business group in China, growing ops in 5 countries
* Drove Intel’s business into emerging markets for new revenue
* Architected Intel's "World Ahead" program for emerging markets
* Worked and lived as an expat in China and Europe
* Grew markets in India, Brazil, Russia, and 40+ other countries
* Engaged highest levels of government and industry
* Presented at World Economic Forum, World Congress of IT, and others
* Gave countless press interviews as an Intel's expert in emerging markets

In addition, I am a proponent of using the principles of creative capitalism, marrying the principles of capitalism and business with social development. I blog about topics related to disruptive leadership and the role creative capitalism as a pathway for corporate profit and world progress at http://www.disruptiveleadership.com.

Mark Beckford’s Specialties:

Growth * Turnarounds * Emerging Markets * Corporate Strategy * General Management * Marketing * Channels * Sales

Mark Beckford’s Experience

• VP of Global Business Development

  NComputing

  (Privately Held; 51-200 employees; Computer Hardware industry)

  November 2008 — Present (1 year 1 month)

• China Strategic Business Development -- Managing Director --

  Intel Corporation

  (Public Company; 10,001 or more employees; INTC; Semiconductors industry)

  December 2006 — 2008 (2 years )

  REVENUE SHARE IN CHINA: Recruited by Intel China VP/GM to restore Intel’s market share position in Internet Cafés, one of China’s largest defined computer segments. (Share had plummeted from ~70% to ~30% in just three years.)
  
  * Delivered $80M in incremental revenue and doubled market share to 60% within one year, by rapidly developing turnaround strategy and leading team of 10 functional managers and 150 staff.
  
  * Achieved 4X increase in sales coverage by driving co-marketing and alliance strategies to expand market coverage while leveraging partner companies’ resources.
  
  * Steered startup and launch of government / industry consortium to influence China's computer energy policies (the China Electronics Energy Savings Council).

• Emerging Markets Platform Group -- General Manager --

  Intel Corporation

  (Public Company; 10,001 or more employees; INTC; Semiconductors industry)

  February 2005 — November 2006 (1 year 10 months)

  REVENUE & GLOBAL MARKET SHARE: Started a new global business venture in China to build and sell computer products designed specifically for the unique challenges in developing nations.
  
  * Delivered >500,000 PC sales in 2006, with expected annual doubling / tripling of growth.
  
  * Grew revenue to >$75M for 2006 with business plan to reach $500M by 2010.
  
  * Established headquarters and design center in China, and three other design centers in India, Africa, and South America.
  
  * Directly managed 150+ employees in marketing, engineering, and product design, and drove >100 matrixed sales teams across 15 countries.

• World Ahead Program -- Executive Sponsor --

  Intel Corporation

  (Public Company; 10,001 or more employees; INTC; Semiconductors industry)

  November 2005 — October 2006 (1 year )

  EMERGING MARKETS / TECHNOLOGY ACCESS: Drove and sponsored Intel's renowned "World Ahead" initiative.
  
  * World Ahead reinvigorated Intel’s emerging markets leadership and grew computing access in developing countries.
  
  * Conceived and drove a $1B strategic plan to bring computers to the next one billion new users in developing nations.
  
  * Intel subsequently reorganized sales force based on World Ahead’s success.
  
  * Program was implemented in over 15 countries with partnerships with local and global PC and software vendors, NGOs, and financial institutions.
  
  * A critical element of the initiative was an expansion of our computer training program to 10M teachers and donation of 100,000 PCs to schools.

• Chief of Staff to Vice President of Sales and Marketing

  Intel Corporation

  (Public Company; 10,001 or more employees; INTC; Semiconductors industry)

  March 2003 — January 2005 (1 year 11 months)

  SALES / MARKETING OPS: Advisor and key executive to Senior VP (one of top 15 at Intel) in managing operations for a $35B business / 5000 person sales & marketing group (drove strategy, planning, and ops for VP-level sales staff).
  
  * Drove corporate-level strategic projects, including a five-year business plan to reach $50B in revenue and strategy to expand Intel's global operations.
  
  * Drafted, prepared, and approved VP's internal / public communications including keynote speeches, internal senior executive presentations, written articles, and press interviews.
  
  * Exposed to the inner workings of the CEO, executive staff, and the entire sales and marketing organization.
  
  * Competitively selected for this position (an executive development program) which was instrumental to promotion to General Manager.

• Director of Marketing

  Intel Corporation, Reseller Products Group

  (Public Company; 10,001 or more employees; INTC; Semiconductors industry)

  October 2000 — March 2003 (2 years 6 months)

  DRIVING $4B SALES PIPELINE: Managed $4B annual revenue sales / marketing effort and worldwide staff of ~100 corporate and regional marketing personnel.
  
  * Achieved double digit channel sales growth while the overall industry stagnated, growing channel's share of Intel's desktop chip revenue from ~25% to 40%.
  
  * Tripled the number of system builders affiliated with Intel, from 40,000 to 120,000
  
  * Delivered 400% increase in emerging market cities with an Intel "presence" (growing from 150 to 600).
  
  * Spiked Intel’s market share from high 60s to high 70s in developing countries.
  
  * Drove strategic effort that tripled channel marketing budget in a period of major corporate cuts and redeployments.

• Worldwide Server Channels -- Marketing Manager --

  Intel Corporation

  (Public Company; 10,001 or more employees; INTC; Semiconductors industry)

  November 1997 — September 2000 (2 years 11 months)

  Led worldwide marketing campaigns and programs to grow server channel business.
  
  * Drove a 10X growth in Intel’s server channel business worldwide from 1997 to 2000.
  
  * Promoted in 1999 to manage the server marketing team.

• Strategic Marketing Manager

  Intel Corporation

  (Public Company; 10,001 or more employees; INTC; Semiconductors industry)

  June 1996 — October 1997 (1 year 5 months)

  Drove market analysis and modeling for Intel's enterprise server business group. Conceived and drove an online research and analysis capability to support multiple strategic initiatives for senior management.

• Assignments in Quality Assurance, Product Management, and Information Systems

  David Corporation

  (Privately Held; 51-200 employees; Computer Software industry)

  June 1992 — May 1994 (2 years )

  Risk management software development company

• Senior Analyst

  Freeman & Mills

  (Privately Held; 51-200 employees; Management Consulting industry)

  June 1989 — May 1992 (3 years )

  Provided consulting services to corporate management and law firms

Mark Beckford’s Education

• University of California, Berkeley - Walter A. Haas School of Business

  MBA , High Tech Marketing, Entrepreneurship , 1994 — 1996

• Pomona College

  BA , Economics , 1985 — 1989

  Activities and Societies:

  Sigma Tau Fraternity (President)

Additional Information

Mark Beckford’s Interests:

Emerging Markets, Social Networking/Web 2.0, Biking/Jogging, Blogging

Mark Beckford’s Groups:

Mentor/Advisor to Sacramento Area Regional Technical Association (SARTA), Content Contributor to NextBillion.net, a web community devoted to Bottom of the Pyramid specialists.

•    Haas/Berkeley Alumni
•    Pomona College Alumni
•    Intel Alumni Network
•    thinclient.org

Mark Beckford’s Contact Settings

Interested In:

• expertise requests
• business deals
• reference requests
• getting back in touch