
Entrepreneur l Social Media l Executive
San Francisco Bay Area

Entrepreneur l Social Media l Executive
San Francisco Bay Area
I believe that social media are another step in the tremendous cultural, social and technological evolution we're witnessing today. Social media give businesses more chances to reach out to individual consumers and make personal connections, and they give individuals tremendous power and opportunity.
Whether you're an individual starting a new business or a Fortune 500 company, you can benefit from a strategy that links you directly to your customer. Many companies to do not have the knowledge or understanding to implement such a process.
With our experience we will:
- Work with you to define the social media strategy that makes sense for your business or organization.
- Craft realistic--and achievable--plans to implement your strategy with a process that your organization can support.
- Work with you to define the right ROI for your business, using metrics that make sense for your unique situation.
What I'm looking for:
- Businesses who need to develop realistic plans to take full advantage social media--that they can implement
- Coaches, consultants and entrepreneurs who want to learn how to leverage social media like the big guys, but on a realistic budget.
social media strategies, project & program management, public speaking
(Computer Software industry)
2009 — Present (less than a year)
- Founder and leader of stealth start-up
- Leading team of overseas developers, onshore marketing and technology team to bring new product to market.
(Privately Held; Human Resources industry)
September 2005 — Present (4 years 3 months)
- Business strategy and planning
- Spearheaded online community for career transition, supporting job seekers, recruiters, coaches and consultants
- Workshop development, delivery and licensing
- Mock interviews for MBA students at Lorry I. Lokey Graduate School of Business, Mills College, Oakland, CA
(Educational Institution; Higher Education industry)
2008 — 2009 (1 year )
Workshops and career guidance for full-time, evenings and weekend students for Haas and the joint UC Berkeley/Columbia Business School programs.
(Think Tanks industry)
July 2008 — September 2009 (1 year 3 months)
- Co-lead of global social community for senior Organizational Development consultants
- Establishing strategy, creating tools, building and leading Sales & Marketing team
(Non-Profit; 10,001 or more employees; Hospital & Health Care industry)
August 2004 — November 2005 (1 year 4 months)
- Led team responsible for designing processes and procedures to support transition of regional HR functions to centralized shared services organization.
- Facilitated creation of first-ever operating level agreements for national HR, payroll, tech support, and benefits functions.
- Oversaw team of architects, contractors, IT support and internal groups for $3M call center build out; delivered on time, within budget, with five 9s reliability.
(Computer Software industry)
July 1999 — June 2001 (2 years )
- Created strategic plan, budget and position descriptions; hired and trained international staff of 9; managed design and build-out of training facilities; defined and priced educational offerings; created sales and marketing materials.
- Oversaw design, creation and roll out of 2+ week technical training curriculum for employees, customers and partners; designed and managed technical certification program.
- Established new employee orientation, train-the-trainer workshops, professional development programs and continuous learning programs for using classroom delivery, self-paced content, and distance learning technologies.
(Public Company; CATP; Information Technology and Services industry)
March 1996 — May 1999 (3 years 3 months)
- Led project teams tasked with rolling out job, process & systems training in support of enterprise software implementations.
- Planned, designed, developed and rolled out strategic application training for sales and marketing; led train-the-trainer; and coached subject matter experts in platform delivery skills.
- Spearheaded business unit’s new hire orientation, professional development and train-the-trainer programs.
(Privately Held; Computer Software industry)
March 1989 — February 1996 (7 years )
- One of 5 founding members of boutique management consulting firm.
- Build and ran Education Services organization responsible for generating $2M in revenue in first full year, $6M in second year.
MS , Computer Science , September 1982 — August 1985
BS , Biochemistry , 1972 — 1976
Women In Consulting (WIC), Northern California HR Association (NCHRA), SVAMA Emerging Media Group