President at Idea Mill Marketing
San Antonio, Texas Area
President at Idea Mill Marketing
San Antonio, Texas Area
• 12+ years of marketing experience from small business, government and non-profit, to Fortune 500 companies.
• Award Winning promotions and performance
• Extensive coursework and continuing education in marketing and management
• Track-record for strategic thinking, feasibility, analytical and problem solving skills
12 Years Marketing And Sales Experience | Multi-Million Dollar Budget Management | E-marketing | Web Analytics | Advertising And Graphics | Customer Relationship Management | Market Research | Training And Teambuilding
(Marketing and Advertising industry)
October 2008 — Present (2 months)
Marketing Brokerage....a new concept in Outsourced Marketing.
* Need help getting all the vendors, parts, and pieces for an iniative?
* Ready to take your business to the next level, but not ready to hire a full-time marketing staff?
* Understaffed and don't know what you need?
We bring you the knowledge to identify needs, costs, and deliverables, the experience to recommend the best vendors for each component, and the efficiency to pull it all together saving you time and money.
(Public Company; 1001-5000 employees; RYL; Real Estate industry)
March 2006 — October 2008 (2 years 8 months)
• Marketing Professional of the Year and Best Special Promotion 3 years running (GSABA Summit Awards)
• Strategic Management of $3.7M annual Sales and Marketing budget to support $85M in annual revenue
• Co-draft division’s feasibility studies, a risk and competitive analysis for collective investments of $28M
• Launched comprehensive campaigns and implemented marketing strategies to increase traffic by up to 19% YOY
• Directed numerous qualitative web initiatives including microsites, PURL eblast campaigns, RSS Feed advertising, and embedded flash media
(Public Company; 1001-5000 employees; HOV; Real Estate industry)
2003 — 2005 (2 years)
• Performed broad market research and financial analysis for division’s feasibility of $71.3M in investment
• Managed marketing operations for new home construction projects worth a collective $1.59B in market value
• Assisted in designing and delivering sales training curriculum to sales team of 15 professionals, who collectively increased customer satisfaction from 76% to 92% in 12 months
(Military industry)
2001 — 2002 (1 year)
• 15th Wing Base and Team Hickam Civilian of the Quarter, Jan-Mar 2002
• Launched retail/services venue and increased revenues by 32%• Instrumental in feasibility study securing: 15 new build duplex building units, renovation of 70 aging building units, build-to-suit 12,000 sq ft operations facility, 18 units of new enlisted housing
• Reduced overhead budget by 15% while increasing event participation by 25%
(Non-Profit Organization Management industry)
May 2000 — May 2001 (1 year 1 month)
• Developed value-added programs that lead to a collective 40% increase in membership participation
• Managed 4 to 5 membership events monthly with 15% increase in attendance
• Directed Medal of Honor event for 2500 national dignitaries and guests with an additional 500 volunteers and vendors - earning commendations from the Governor of Hawaii and Mayor of Honolulu
MIRM, Member of the Institute of Residential Marketing, 2005
Masters, Business Administration, 2000 — 2002
Summa Cum Laude
BBA, Marketing, 1993 — 1998
Minored in Logistics
Emphasis in English Lit and Dance (started life in Liberal Arts/ Pre Law)
CSP, Certified Sales Professional
CMP, Certified Marketing Professional
Cycling, Dancing, Reading, Painting, and Playing with my Pinkcircus
Greater San Antonio Builders Association, Sales and Marketing Council
National Home Builders Association, MIRM
Marketing Professional of the Year GSABA - 2007
Outstanding Civilian - Bellows AFS 2001
Who's Who Among International Professionals- 2000-2002