Matteo Balzani

Current

• Direct Marketing & Analytics Manager at Nike EMEA
• Columnist & Blog co-founder at IMLI.com (Sole Proprietorship)

Past

• Executive Sales Director at ZANOX
• Sales & marketing at AlmaLaurea
• operative marketing manager at CHL

• web marketing manager at Artenauta.com

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Education

• Università di Bologna

Recommended

4 people have recommended Matteo

Connections

500+ connections

Industry

Sporting Goods

Websites

• My Blog
• My Company
• My RSS feed

Matteo Balzani’s Summary

I'm a web marketing professional, expert in ecommerce, performance based marketing, affiliate marketing.
I'm also keen on blogging and corporate blogging.
I had the chance to collaborate and close deals with the major companies in the online market, both italian and international.

Matteo Balzani’s Specialties:

- business negotiation
- ecommerce
- web marketing
- online communication
- search engine marketing (Google Advertising Professional)
- corporate blogging
- web project management

Matteo Balzani’s Experience

• Direct Marketing & Analytics Manager

  Nike EMEA

  (Public Company; 1001-5000 employees; NKE; Sporting Goods industry)

  December 2007 — Present (10 months)

  Responsible for Seo/Sem, Affiliate marketing, Email marketing and Analytics for NikeStore.com and NIKEiD.com in EMEA

• Columnist & Blog co-founder

  IMLI.com (Sole Proprietorship)

  (Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)

  February 2004 — Present (4 years 8 months)

• Executive Sales Director

  ZANOX

  (Privately Held; 201-500 employees; Online Media industry)

  August 2005 — November 2007 (2 years 4 months)

• Sales & marketing

  AlmaLaurea

  (Public Company; 11-50 employees; Marketing and Advertising industry)

  January 2004 — July 2005 (1 year 7 months)

• operative marketing manager

  CHL

  (Privately Held; 51-200 employees; Internet industry)

  February 2001 — December 2003 (2 years 11 months)

• web marketing manager

  Artenauta.com

  (Privately Held; 11-50 employees; Internet industry)

  May 2000 — February 2001 (10 months)

Matteo Balzani’s Education

• Università di Bologna

  Laurea in Scienze della Comunicazione, Communications, 1994 — 2000

  My graduation thesis was "How companies communicate online. Case histories: Tim, Omnitel and Wind"

Additional Information

Matteo Balzani’s Websites:

• My Blog
• My Company
• My RSS feed

Matteo Balzani’s Interests:

blogging, online communication, advertising, web marketing, reading, basketball, cinema

Matteo Balzani’s Groups:

IMlog

•    UniBO Alumni
•    BeeMood
•    Linked Affiliate - A Place for Affiliate Marketers to Meet!
•    Google Group
•    Search Engine Strategies Conference & Expo
•    E-Business Events (emarketing, ecommerce, ebusiness...)
•    The Economist
•    E-Commerce Network
•    E-Business Managers Platform
•    European Internet Professionals
•    Nike Networking

Matteo Balzani’s Honors:

- Google Adveritising Professional (2006)
- Global Sales Expert, by UBU Consulting (2007)

Matteo Balzani’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch