Matteo Balzani

Matteo Balzani

Direct Marketing & Analytics Manager @ Nike Emea

Milan Area, Italy

Current
  • Direct Marketing & Analytics Manager at Nike EMEA
  • Columnist & Blog co-founder at IMLI.com (Sole Proprietorship)
Past
  • Executive Sales Director at ZANOX
  • Sales & marketing at AlmaLaurea
  • operative marketing manager at CHL
  • web marketing manager at Artenauta.com
Education
  • Università di Bologna
Connections
500+ connections
Industry
Sporting Goods
Websites

Matteo Balzani’s Summary

I'm a web marketing professional, expert in ecommerce, performance based marketing, affiliate marketing.
I'm also keen on blogging and corporate blogging.
I had the chance to collaborate and close deals with the major companies in the online market, both italian and international.

Matteo Balzani’s Specialties:

- business negotiation
- ecommerce
- web marketing
- online communication
- search engine marketing (Google Advertising Professional)
- corporate blogging
- web project management


Matteo Balzani’s Experience

  • Direct Marketing & Analytics Manager

    Nike EMEA

    (Public Company; 1001-5000 employees; NKE; Sporting Goods industry)

    December 2007Present (10 months)

    Responsible for Seo/Sem, Affiliate marketing, Email marketing and Analytics for NikeStore.com and NIKEiD.com in EMEA

  • Columnist & Blog co-founder

    IMLI.com (Sole Proprietorship)

    (Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)

    February 2004Present (4 years 8 months)

  • Executive Sales Director

    ZANOX

    (Privately Held; 201-500 employees; Online Media industry)

    August 2005November 2007 (2 years 4 months)

  • Sales & marketing

    AlmaLaurea

    (Public Company; 11-50 employees; Marketing and Advertising industry)

    January 2004July 2005 (1 year 7 months)

  • operative marketing manager

    CHL

    (Privately Held; 51-200 employees; Internet industry)

    February 2001December 2003 (2 years 11 months)

  • web marketing manager

    Artenauta.com

    (Privately Held; 11-50 employees; Internet industry)

    May 2000February 2001 (10 months)


Matteo Balzani’s Education

  • Università di Bologna

    Laurea in Scienze della Comunicazione, Communications, 19942000

    My graduation thesis was "How companies communicate online. Case histories: Tim, Omnitel and Wind"


Additional Information

Matteo Balzani’s Websites:

Matteo Balzani’s Interests:

blogging, online communication, advertising, web marketing, reading, basketball, cinema

Matteo Balzani’s Groups:

IMlog

  •    UniBO Alumni
  •    BeeMood
  •    Linked Affiliate - A Place for Affiliate Marketers to Meet!
  •    Google Group
  •    Search Engine Strategies Conference & Expo
  •    E-Business Events (emarketing, ecommerce, ebusiness...)
  •    The Economist
  •    E-Commerce Network
  •    E-Business Managers Platform
  •    European Internet Professionals
  •    Nike Networking

Matteo Balzani’s Honors:

- Google Adveritising Professional (2006)
- Global Sales Expert, by UBU Consulting (2007)


Matteo Balzani’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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