Matteo Balzani

Current

Sr. Acquisition and Retention Manager at Nike EMEA
Columnist & Blog co-founder at IMLI.com (Sole Proprietorship)

Past

Direct Marketing & Analytics Manager at Nike EMEA
Executive Sales Director at ZANOX
Sales & marketing at AlmaLaurea

operative marketing manager at CHL
web marketing manager at Artenauta.com

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2 more...

Education

Università di Bologna

Recommended

4 people have recommended Matteo

Connections

500+ connections

Industry

Sporting Goods

Websites

Matteo Balzani’s Summary

I'm a web marketing professional, expert in ecommerce, performance based marketing, affiliate marketing.
I'm also keen on blogging and corporate blogging.
I had the chance to collaborate and close deals with the major companies in the online market, both italian and international.

Matteo Balzani’s Specialties:

- business negotiation
- ecommerce
- web marketing
- online communication
- search engine marketing (Google Advertising Professional)
- corporate blogging
- web project management

Matteo Balzani’s Experience

Sr. Acquisition and Retention Manager

Nike EMEA

(Public Company; NIKE; Sporting Goods industry)

July 2009 — Present (5 months)

Responsible for customer acquisition, direct marketing and CRM for Nike digital commerce in Europe: NikeStore.com and NIKEiD.com
Columnist & Blog co-founder
IMLI.com (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)

February 2004 — Present (5 years 10 months)
Direct Marketing & Analytics Manager

Nike EMEA

(Public Company; NIKE; Sporting Goods industry)

December 2007 — June 2009 (1 year 7 months)

Responsible for Seo/Sem, Affiliate marketing, Email marketing and Analytics for NikeStore.com and NIKEiD.com in EMEA
Executive Sales Director

ZANOX

(Privately Held; 201-500 employees; Online Media industry)

August 2005 — November 2007 (2 years 4 months)
Sales & marketing

AlmaLaurea

(Public Company; 11-50 employees; Marketing and Advertising industry)

January 2004 — July 2005 (1 year 7 months)
operative marketing manager

CHL

(Privately Held; 51-200 employees; Internet industry)

February 2001 — December 2003 (2 years 11 months)
web marketing manager

Artenauta.com

(Privately Held; 11-50 employees; Internet industry)

May 2000 — February 2001 (10 months)

Matteo Balzani’s Education

Università di Bologna

Laurea in Scienze della Comunicazione , Communications , 1994 — 2000

My graduation thesis was "How companies communicate online. Case histories: Tim, Omnitel and Wind"