
Graphic Designer
San Francisco Bay Area

Graphic Designer
San Francisco Bay Area
I am a graphic designer specializing in web design and identity packages for small business and non-profits. I have experience as the Art Director for a successful start up dot com as well as over 5 years working as an internal web designer in higher education. I have also been an adjunct art professor at the university level.
I have worked in 3 major metropolitan areas along the Pacific Rim, from Southern California, San Francisco Bay Area and Seattle.
My wife and I took our freelance design business (Mazzarello Media and Arts) full time in early 2009 and are currently looking for long term design relationships with well matched clients who are looking for dependable custom design work, but can't afford an internal design team. We might just be the right fit.
Web site design, identity packages, newsletters, multimedia, usability, information architecture, and email marketing
(Design industry)
May 2000 — Present (9 years 3 months)
We are a West Coast family company dedicated to "multimedia and design for the little guys". Our hopes have been, and continue to be, that we can create new and innovative ideas for companies, non-profits and artists that are doing something they believe in and love.
We created Mazzarello Media and Arts with a passion for excellent design, useful websites and a desire to work for ourselves. We are experienced in creating and innovating from print to web to video, you name it we've done it.
We care very deeply for social justice and environmental issues, which weigh heavily in the decisions we make from the ink and paper we use to the non-profits we support. We hope that our passions can extend to you...and we look forward to finding out what you have to share with us.
(Educational Institution; 501-1000 employees; Higher Education industry)
September 2008 — December 2008 (4 months)
Overview and exploration of digital media as it relates to the design production of visual communications and illustration.
This class covers Adobe CS3 for Illustrator, Photoshop and InDesign with projects ranging from a CD case, book jacket and multi-page booklet.
(Educational Institution; 501-1000 employees; Higher Education industry)
January 2007 — December 2008 (2 years)
As the lead Web Designer/Developer in University Communications I design and build web solutions and email marketing tools for the university's key target audiences like prospective students, parents, alumni and university friends.
(Privately Held; 11-50 employees; Luxury Goods & Jewelry industry)
October 2004 — December 2006 (2 years 3 months)
• Designed and executed new consumer eCommerce site for world’s first online organic florist
• Co-branding with Harry and David, Gaiam, Working Assets, PETA, Network for Good and United Nations
• Designed CD cover, booklet, banners and posters for United Nations Environment Programme WED2005
• Designed new gift boxes, tissue paper, gift cards, labels, stickers and promotional inserts
• Art Direction on product photography, shoot all “in-house” product photography, photo retouching and editing
• Designed and executed new branding collateral, PR Kits, postcards and print advertising
• Create and design eNewsletter and email campaigns for consumers, corporate clients and non-profit partners
• Cultivated a 53% e-mail campaign open rate as sited on InternetRetailer.com
• Managed bids and pricing on simultaneous multiple jobs working with prepress technicians and printers
(Educational Institution; 501-1000 employees; Higher Education industry)
February 2001 — October 2004 (3 years 9 months)
• Art director, designer and co-content writer for all marketing websites
• Developed and produced multimedia tours, videos, photo shoots and Internet campaigns
• Design and Information Architecture of award winning EagleSports website
• Created, designed, produced, filmed and cast the critically acclaimed original web reality series “Beginnings”
• Managed and developed user testing, focus groups, customer feedback, surveys, and email campaigns
• Work in coordination with 8 marketing departments, Webmaster, and Creative Director
• Supervised Web Content Editor, Video Specialist, and Junior Programmers
Art , Graphic Design , 1996 — 2000
• Senior Show was the launch of a T-Shirt brand, Entropy. Josh Cowen and I had a live Hawaiian band and a loft built inside of the gallery.
• I acted in several films in the Annual Biola Film Festival, including The Daydreamer and Robby Mullins.
I want to be a part of change in the world--individual, spiritual, communal, social, cultural. I love seasonal shopping at the local farmers market. I enjoy locally grown, organic food and supporting local Fair Trade coffee shops and local organic bakeries. I enjoy watching college football, playing pick-up soccer and tennis, snowboarding, film, art openings, new technology, and local concerts.
• Future Watch Award, Seattle 48 Hour Film Project, 2008
• Best Story, Seattle 48 Hour Film Project, 2008
• Runner Up, NAIA Best Athletics Website, 2003
• Certificate of Special Recognition for Math and Technology Fair, Interactive Category, 1996
• Bank of America Achievement Award, Trades and Industrial Arts, 1996