Maz Nadjm

Responsible for social media at Sky TV. PRWeek Nov 09: “Maz, one of the most influential professional on Twitter in UK

London, United Kingdom

Current
  • Online Community Product Manager at BSKYB
Past
  • Co-Founder at InfieldParking.com Social Networking for NASCAR Fans
  • Co-Founder at rareface.com, Social Networking Consultancy
  • Head of Social Networking at iConcertina Creative

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Education
  • Leeds Metropolitan University
  • Hawaii Pacific University
  • Lunds universitet
Recommended
Maz has 12 recommendations 12 people have recommended Maz
Connections
500+ connections
Industry
Information Technology and Services
Websites

Maz Nadjm’s Summary

PRWeek on 12/11/09: BSkyB online community specialist Maz Nadjm has been named the most influential comms professional on Twitter in UK. (http://bit.ly/5coFZR)

Responsible for Sky Portal’s social media strategy & implementation. The Portal has over 1 billion monthly page impressions & many millions of unique visitors. I work closely with each site, providing on-going technology & strategy assessment within the context of the competitive landscape & Site needs.

In addition to my role at Sky, I launched The Times’ online community & have advised Star TV, Sky Italy, Fox TV Channels and Times Culture +.

Prior to Sky, I co-founded Rareface & InfieldParking.com, a social networking site and growing online community of NASCAR racing fans in commercial partnership with its most popular driver, Dale Earnhardt Jr. Prior to Rareface and Infieldparking, I was in charge of setting up the social networking department at iConcertina, an interactive media agency and founded 2Bmates.com a music social networkign site in 2004.

A mentor, video blogger for Sky News TechTalk, founder of Mazi.TV, CozyTweetup.com.

Interviewed by: Revolution & Brand Republic

Speaker:

140 Characters Conference
http://london.140conf.com/

Social Media in Business
http://is.gd/4zFiw

Like Minds
http://alikeminds.org/

TechCrunch Europe
http://bit.ly/qOVVp

Socialize
socialize.pluck.com/speakers

Social Networking Conference
www.snc2009.com/speakers-london-2009.php

Twitter and Social Media for Customer Service
http://bit.ly/5jtwV

Mobile Web Europe:
http://bit.ly/Y8PXn

socialmediacamplondon.backnetwork.com

www.eurocomms.com/asset/662/SNWF_220109.pdf
www.socialnetworking-forum.com/conference/speakers.html
www.enisa.europa.eu

Author:
Security Issues and Recommendations for Social Networking

Previously, advisory board at European Network & Information Security, & Webface Ventures.

Maz Nadjm’s Specialties:

Business and product development, client services, contract negotiation, strategy, sales, budgeting, Social Media Software, Social Media Behaviour, Social Media Networks, Social Networking, Marketing, Interactive TV, Mobile Platforms, Social Media Marketing, Social Media, Web2.0, blogging, blogs, Web Casts, Pod Casts, Social Networks, Social Networking Events, Twitter, Twitter PR/Marketing, Twitter elite, PRWeek

Maz Nadjm’s Experience

  • Online Community Product Manager

    BSKYB

    (Privately Held; Financial Services industry)

    September 2007 — Present (2 years 3 months)

    Responsibilities:
    • Responsible for Sky Portal’s social media strategy, development, marketing, management support and integration into Sky’s communication services, e.g. IM, VoIP, Email, Contacts, Calendar, Shared files. The Sky Portal has over 1 billion monthly page impressions and many millions of unique visitors.
    • Masterminding unique customer proposition, engaging more users online through personalising their journeys, gaining greater insight into online user behaviour, enabling an optimised experience & service offering, reducing the barrier to entry for core propositions and enabling Sky to offer differentiated content, services and pricing for Sky’s customers
    • Ownership of engagement with internal and external suppliers and the management of several key stakeholders in the business up to executive level.
    • Working closely with senior business owners, legal and security to define communications suite needs and then manage the process by which the appropriate solutions are defined and delivered, both online as well as on additional platforms (TV/Interactive and Mobile)
    • Strong business and service development skills, working on services developed within Sky, as well as with a range of third parties, including Google, Microsoft.
    • Sky News Blogs is a Hitwise Top 10 Award winner for the period January - June 2009
    • Launched the Times Online community successfully within 2 months, leading a team of 20 people in addition to my role at Sky. Have advised The Times Plus, Star TV (China, India, Indonesia, Middle East, Taiwan), Sky Italy and Fox TV Channels (US).
    • Sky Community engagement was increased by 201% within first year of launch.

    • Covering following Sky sites:
    Sky.com, Sports, SkyOne, Showbiz, News, Careers, Webgames, Dating, Stars, Money &Property, Motoring, Movies, TV, Style, Travel, Skyarts, Bet, Poker, Vegas, Bingo. TimesOnline, StarTV

  • Co-Founder

    InfieldParking.com Social Networking for NASCAR Fans

    (Internet industry)

    October 2006 — August 2007 (11 months)

    • InfieldParking.com Launched 12/04/06 in BETA: Co-Founder of a growing online community of 47,000 NASCAR racing fans in commercial partnership with its most popular driver, Dale Earnhardt Jr.
    • Responsible for sale, technology, account/project management, launch, social media marketing, generating revenue through advertising and partnering with advertisement companies such as ABC sports and other widget providers, registered user development and monetization, support of PR activities.

  • Co-Founder

    rareface.com, Social Networking Consultancy

    (Privately Held; 11-50 employees; Internet industry)

    June 2006 — August 2007 (1 year 3 months)

    Responsibilities:

    -Evangelizing Social Networking Technology and Marketing
    -Strategic Media Alliances, Partnerships, Mergers &
    Acquisitions
    -Brand Development
    -Business Development Strategy
    -Sales and Marketing Plan
    -Talent Acquisition
    -Retail Development
    -All aspects of Social Networking product development, idea to launch
    -Social Media Marketing
    -Hiring New Staff
    -All aspects of operation within Rareface

    http://www.InfieldParking.com
    http://www.PlayboyModelUK.com
    http://www.tinpanfilms.com
    http://www.mrpaparazzi.com

  • Head of Social Networking

    iConcertina Creative

    (Internet industry)

    March 2002 — May 2006 (4 years 3 months)

    •In charge of setting up the social networking department. Responsibilities included product development, business development strategy, sales and social media marketing.
    •Co-Founded 2Bmates.com a social networking site for music lovers sponsored by iConcertina. Responsibilities included writing specifications for social networks, proto typing, leading the remote development team, QA, content management, registered user development, social media and monetization.

  • Business Analyst

    2B Group

    (Privately Held; 11-50 employees; Information Technology and Services industry)

    April 2002 — September 2004 (2 years 6 months)

    Startup company benchmarking the effectiveness of communications. Sold to Factiva, Dow Jones Reuters, January 2005

  • Technical Developement

    Cartoon Network

    (Public Company; 201-500 employees; Broadcast Media industry)

    January 2000 — December 2002 (3 years )

    • Web/iTV/Wireless Project Manager/Consultant/Developer for Cartoon Network Europe (UK, Holland, Spain, Italy, Poland, Norway, Sweden, Denmark, France and Belgium).
    • Supported developing Web TV projects on Digital Platforms such as Liberate, Open (ITV Digital, Sky, NTL, Telewest).

  • Technical Producer

    Idealab

    (Privately Held; 11-50 employees; Internet industry)

    September 2000 — December 2000 (4 months)

    •Responsible for leading the development and production of multiple web projects such as Airwave and Free Movie Central.
    •Responsible for estimating and monitoring internal and external resources.

  • Web TV Developer

    Pres.co, Wheel

    (Privately Held; 51-200 employees; Internet industry)

    May 2000 — September 2000 (5 months)

Maz Nadjm’s Education

  • Leeds Metropolitan University

    MSc , Information Management , 1998 — 2000

  • Hawaii Pacific University

    BA , Computer Information Science (One Year Transfer) , 1997 — 1998

    Activities and Societies:
    Vice President of international student club

  • Lunds universitet

    BA , Computer Information Science , 1994 — 1998

Additional Information

Maz Nadjm’s Websites:

Maz Nadjm’s Interests:

New Social Networking (SN) Technologies, SN Marketing, SN Investing, Football, Second World War History, Languages, Different cultures

Maz Nadjm’s Groups:

Infieldparking, Sky, Facebook, Social Media Club London, Mashable, Rareface, Myspace, Sky Television, Twitter, Linkedin, Salam :)

  •    Informatics Ventures
  •    BSkyB Network

Maz Nadjm’s Contact Settings

Interested In:

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