Mayra Ruiz

Current

digital marketing & social media strategist, PR pro, speaker, blogger and death care publicist at ruiz mcpherson communications llc

Past

Communications Activities Manager at ICCFA
Director of Marketing at Sensei Enterprises, Inc.
Director of Marketing at Monroe House Assisted Living

Assistant Director of Marketing at University of Maryland, College Park
Executive Director at Loudoun Literacy Council
Director of Web Communications at First Data Corporation
Interactive Marketing Manager at Intelicent

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4 more...

Education

Strayer University

Recommended

14 people have recommended Mayra

Connections

178 connections

Industry

Marketing and Advertising

Mayra Ruiz’s Summary

// About Mayra //
Mayra Ruiz-McPherson, founder of Ruiz-McPherson Communications and Charles Town Marketing & Design, is a digital marketing professional and social media strategist with more than 15 years of hands-on marketing, communications and PR experience with 10 of those years heavily invested in the digital marketing space.

// What Mayra does //
Mayra works with organizations and small businesses who wish to better engage their customers and leverage their marketing communications online. She additionally counsels clients entering the social media space for the first time as well as those wanting to further immerse their presence in all things social.

// Last 5 years //
For the last five years, Mayra has been very active assisting a multitude of clients with their digital marketing programs, initiatives and campaigns. Her participation with Network Solutions and Johns Hopkins University's social media thought leadership series, socStardom, has been a huge success in the Washington D.C. area and brings marketing professionals together to discuss and debate social media topics, issues and approaches.

// Nowadays //
Mayra, who blogs regularly @ http://marketingmisfit.squarespace.com, often shares real-world, personalized insight and true-to-life marketing blunders for the purpose of learning from the mishaps of others. In addition to her own blogging, Mayra also blogs extensively on behalf of various clients as well as third-party blogs including WomenGrowBusiness.com and GrowSmartBusiness.com.

Mayra Ruiz’s Specialties:

social media strategy, blogging and blogger outreach, publicity and media relations, brand management, program development, strategic marketing planning, membership marketing, loyalty programs for members, creative direction, editorial and content development, web project management

Mayra Ruiz’s Experience

digital marketing & social media strategist, PR pro, speaker, blogger and death care publicist

ruiz mcpherson communications llc

(Marketing and Advertising industry)

June 2008 — Present (1 year 6 months)

I'm a digital marketing professional and social media strategist working with organizations to encourage and nurture their emergent behavior within web 2.0 properties and social networks. I also collaborate closely with companies and businesses to help them to establish their social 2.0 identities, programs and efforts. Additionally, I speak, train and present on numerous digital marketing, PR and social media topics. Moreover, as the *Death Care Publicist,* I uniquely provide funeral homes, cemeteries and death care establishments with marketing services and PR expertise.
Communications Activities Manager

ICCFA

(Non-Profit Organization Management industry)

October 2007 — May 2008 (8 months)
Director of Marketing

Sensei Enterprises, Inc.

(Privately Held; 11-50 employees; Legal Services industry)

April 2007 — October 2007 (7 months)
Director of Marketing

Monroe House Assisted Living

(Privately Held; 51-200 employees; Health, Wellness and Fitness industry)

November 2006 — April 2007 (6 months)
Assistant Director of Marketing

University of Maryland, College Park

(Educational Institution; 10,001 or more employees; Higher Education industry)

June 2006 — January 2007 (8 months)
Executive Director

Loudoun Literacy Council

(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

October 2004 — September 2005 (1 year )
Director of Web Communications

First Data Corporation

(Public Company; 10,001 or more employees; FDC; Financial Services industry)

October 2001 — October 2004 (3 years 1 month)
Interactive Marketing Manager

Intelicent

(Non-Profit Organization Management industry)

1997 — 2000 (3 years )

Mayra Ruiz’s Education

Strayer University

1994 — 1997

Additional Information

Mayra Ruiz’s Interests:

professional: marketing, digital marketing, PR, communications, social media tools, social media networks, online community building and development // personal: antiquing, home decor, sewing, vintage textiles, art and creative projects

Mayra Ruiz’s Groups:

Marketing & PR Chair for DC Web Women, Guest blogger for WomenGrowBusiness.com, GrowSmartBusiness.com blogger for Network Solutions, Death Care Publicist for funeral home and death care industry, e-newsletter editor

Women 2.0
Supply Chain Movement
Inbound Marketers - For Marketing Professionals
Online marketing
DC Web Women
Guerrilla Marketing Tips for Small Businesses
eMarketing Association Network
Speakers and Panelists
Supply Chain Management Practitioners & Experts
Search Marketing Salon
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Twitter
Small Business Online Community
Marketing Communication
Retail Industry Professionals Group
Digital Marketing
New Media, Social Media, and Social Networking Participants
Social Media Today
Social Media Marketing
Network of PR Professionals
PR Professionals
Business Her Way
Social Media Mafia
Public Speaking Network
Ogilvy PR Worldwide/ 360° Digital Influence
Social Media Marketing Group
Bee the Buzz
New Media Hire
MarketingProfs
brandhackers
INTERNATIONAL DAIRY FOODS ASSOCIATION - IDFA
American Marketing Association- DC Chapter (AMADC)
NoVa Search and Social Media Marketing
Washington Women in PR
Linked Business
e-Marketing Communication
ClearedJobs.Net - Active Security Clearance required - for Cleared Professionals
Shoestring Marketing Group
Marketing Mentors Circle
Marketing Your Online Community
Blogs by Bloggers
Idiomatic: Conversation Marketing
Marketing Job Search
Email Marketing
Social Media Marketing
Small Businesses Forum