
Strategy and Transformation Consultant
San Francisco Bay Area

Strategy and Transformation Consultant
San Francisco Bay Area
•TechCrunch intern working primarily on CrunchBase property, compiling, researching, and composing information populating free database of information about all things internet related.
•Possesses experience with corporate real estate, interning with Toyota Motor Sales at corporate headquarters in Torrance CA during summer 2008.
•Extensive experience with publishing and editorial work, interning and contributing articles for Risk Management Magazine focused on technology risk management and corporate focused risk.
Internet media, new media marketing, Smart Grid Initiatives, Smart Grid grant proposals, AMI deployment, business process design
(Public Company; IBM; Information Technology and Services industry)
February 2009 — Present (10 months)
(Privately Held; Internet industry)
March 2008 — December 2008 (10 months)
• Composed and edited over 940 entries, including user moderation, feedback, and comments.
• Reviewed 3 technology news media feeds daily and chose stories for coverage on CrunchBase.
• Transcribed several hours of audio podcast for launch of TechCrunch and Gillmor Gang strategic alliance.
• Assisted with event management, screening an IMAX movie for the Los Angeles based TC community.
(Public Company; 10,001 or more employees; TM; Automotive industry)
May 2008 — August 2008 (4 months)
• Created 15 month marketing campaign purposed for increasing associate awareness of environmental
issues as well as knowledge of Toyota’s environmentally beneficial initiatives.
• Conducted extensive software analysis to adopt and initiate implementation of department wide database
and document repository.
• Developed plan and materials promoting Real Estate & Facilities’ sustainable initiatives within Toyota.
• Researched and presented potential sustainable projects to be piloted within Real Estate & Facilities.
• Collaborated in the research, reporting, and presentation of future planning project; investigating and
applying current research to strategic planning for the year 2020.
(Educational Institution; 10,001 or more employees; Higher Education industry)
January 2007 — May 2008 (1 year 5 months)
• Built new website using Adobe Dreamweaver from scratch, currently serving as head web master
on the project, responsible for constant updates and upkeep.
• Manage and update existing websites with current publication information, maintain
“Blackboard” student website resource with assigned readings for applicable classes.
(Internet industry)
January 2008 — March 2008 (3 months)
• Promoted social networking streaming video chat site with internet initiatives, new media marketing campaign.
(Public Company; 10,001 or more employees; MS; Financial Services industry)
June 2007 — August 2007 (3 months)
• Developed new customer service feedback report to be distributed to local client base via post and email,
deployed and utilized by analysts and brokers to better tailor customer experience.
• Researched and selected optimized new computer workstations for increased productivity.
• Drafted E-Statement notification letter for clients informing them of shift to online account handling.
(Publishing industry)
January 2007 — August 2007 (8 months)
• Researched, wrote and published two feature articles, one cover story, over eight “ForeFront” current
news articles, and contributed twice weekly blog posts for magazine’s web site.
• Executed editorial duties including copyediting, art/ design layout meetings, interviewing and
transcription, research assistance and fact checking.
• Participated in selection of magazine submissions for consideration at 2007 Folio Awards.
2005 — 2009
New media, social networks, interactive marketing, technology, gadgets, books, foreign food, dancing.
Cornell Silicon Valley, Cornell Admissions Alumni Ambassadors Council (CAAANC), Cornell Alumni of Northern California (CANC), Humane Society Silicon Valley