Max Malloy

Current

• eMedia Manager at Texas A&M AgriLife

Past

• Assistant Director for Marketing & Information Services at Ohio University
• Senior Web Producer at Ohio University
• Web Community Production Supervisor at TXU Communications

• Development Producer at Cox Interactive Media

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Education

• Ohio University

Connections

48 connections

Industry

Higher Education

Max Malloy’s Experience

• eMedia Manager

  Texas A&M AgriLife

  (Higher Education industry)

  August 2008 — Present (1 year 5 months)

  • Supervise and manage team of six full-time media production professionals responsible for producing progressive and creative projects utilizing leading-edge digital and interactive technologies.
  
  • Develop organization-wide online communications and marketing strategy and tactics to increase the usefulness and relevance of Texas A&M AgriLife to the daily lives and work of corporate partners, legislators, industry and educational peers, and the citizens of Texas.
  
  • Design, produce, and manage top-level AgriLife web properties and initiatives, while engaging in a strong partnership with AgriLife IT to implement, operate and support the online content management system.
  
  • Work in tandem with departmental leadership to provide informed and insightful guidance to the tactical and strategic use of emergent media tools and processes, providing consistent online brand representation and efficient content repurposing.

• Assistant Director for Marketing & Information Services

  Ohio University

  (Educational Institution; 1001-5000 employees; Higher Education industry)

  January 2007 — August 2008 (1 year 8 months)

  • Strategized, produced and implemented plans for the marketing and promotion of student-centered programming and initiatives via highly trafficked campus locations and online destinations.
  
  • Provided creative planning, production and management of feature-rich Web sites, online video promotions, media for digital displays, printed signage and public media advertising.
  
  • Developed visual style and guidelines for marketing and promotion of new $60 million university center facility.
  
  • Assisted in managing staff of student employees as well as interim oversight of campus Guest Services team.

• Senior Web Producer

  Ohio University

  (Educational Institution; 1001-5000 employees; Higher Education industry)

  September 2002 — December 2006 (4 years 4 months)

  • Designed University front door and produced information architecture, content definitions, UI design, page hierarchy, typography, and branding of top-level sites and pages.
  
  • Managed creative execution of online projects, defined technical requirements, wrote external briefs, established a production schedule, and ensured deadlines were met and site metrics completed.
  
  • Provided clear communication of Ohio University's online creative objectives and desired outcomes.

• Web Community Production Supervisor

  TXU Communications

  (Public Company; 1001-5000 employees; Telecommunications industry)

  April 1998 — August 2002 (4 years 5 months)

  • Supervised full-time Lead Programmer and Content Editor associates and managed all elements of planning, production and marketing.
  
  • Provided design of site interface and graphics and programming of HTML, CGI and ColdFusion applications.
  
  • Completely overhauled both look and functionality of original LockOn Interactive Community.
  
  • Redesigned and produced new TXU Communications' corporate web presence launched late-Summer 2002.

• Development Producer

  Cox Interactive Media

  (Public Company; 201-500 employees; Internet industry)

  1996 — 1998 (2 years )

  • Developed and designed special features for all sections of city site.
  
  • Helped manage staff of creative producers in authoring interactive, online content packages and specialty/client-oriented web services.
  
  • Established and maintained relationships with local media partners.
  
  • Conceptualized and implemented interactive, community-focused content.
  
  • Managed production and online usage of multimedia content from primary partner, WPXI-TV Pittsburgh (NBC affiliate).

Max Malloy’s Education

• Ohio University

  Media Arts & Studies , Video & Film Production, Online Production , 1992 — 1996

Additional Information

Max Malloy’s Interests:

Web trends and technology, psychology and sociology, marketing and popular culture, drawing, reading, and making lists of my interests

Max Malloy’s Groups:

•    AgriLife Web Corps
•    Texas AgriLife Extension Service
•    Texas A&M AgriLife

Max Malloy’s Honors:

World's Greatest Grandson - My Grandparents, 1981 Birthday Card

Max Malloy’s Contact Settings

Interested In:

• expertise requests
• reference requests
• getting back in touch