Max Lenderman

Current

• Executive Creative Director at GMR Marketing LLC

Past

• founder, creative director, vice president at gearwerx experiential marketing
• associate editor at Primedia -- Cable World Magazine
• associate editor at M. Shanken Communications

• assistant editor at Beverage World Magazine
• Volunteer at United States Peace Corps

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2 more...

Education

• Tufts University
• University College London, U. of London
• New Trier

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Recommended

4 people have recommended Max

Connections

365 connections

Industry

Marketing and Advertising

Websites

• My Blog

Max Lenderman’s Summary

Max Lenderman is Executive Creative Director at GMR Marketing, the largest experiential marketing company in North America, where his work has won numerous industry recognitions, the latest including the 2006 & 2007 Pro Award, the 2006 MAA Worldwide Globes Award, the 2009 Effie Award and the 2007, 2008 and 2009 Ex Award.

Max’s book called "Experience the Message: How Experiential Marketing is Changing the Brand World" was a Canadian Business Book of the Year Finalist in 2006. It was translated into Spanish in 2008.

His latest book called “Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business” is published by HarperCollins.

Max wrote a column in Strategy Magazine called “Notes from the Underground,” and is a sought-after public speaker on the subjects of strategic branding, experiential marketing and global business trends.

Max is a founding board member of the International Experiential Marketing Association (IXMA).

He lives in Chicago, but spends most of his time in airports and on airplanes. His blog is found at experiencethemessage.com.

Max Lenderman’s Specialties:

branded entertainment, experiential marketing, event marketing, conversation architecture, brand experience design, content creation, thought leadership

Max Lenderman’s Experience

• Executive Creative Director

  GMR Marketing LLC

  (Public Company; 501-1000 employees; Marketing and Advertising industry)

  August 2005 — Present (4 years 4 months)

• founder, creative director, vice president

  gearwerx experiential marketing

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  February 1999 — August 2005 (6 years 7 months)

• associate editor

  Primedia -- Cable World Magazine

  (Public Company; Marketing and Advertising industry)

  1998 — 1999 (1 year )

• associate editor

  M. Shanken Communications

  (Marketing and Advertising industry)

  1998 — 1998 (less than a year)

• assistant editor

  Beverage World Magazine

  (Marketing and Advertising industry)

  1996 — 1998 (2 years )

• Volunteer

  United States Peace Corps

  (Philanthropy industry)

  1994 — 1995 (1 year )

  Chad
  Sludge Worker -- Hydraulic Percussion Water Drilling

Max Lenderman’s Education

• Tufts University

  BA , International Relations , August 1990 — May 1994

  Activities and Societies:

  Theta Chi fraternity

• University College London, U. of London

  1992 — 1993

• New Trier

  girls 1986 — 1990

Additional Information

Max Lenderman’s Websites:

• My Blog

Max Lenderman’s Interests:

I have finished my second book: Brand New World: How Paupers, Pirates and Oligarchs Are Reshaping Business.

Max Lenderman’s Groups:

Experiential Marketing Forum, International Experiential Marketing Association

•    International Experiential Marketing Association
•    Tufts University Alumni
•    Experiential Marketing
•    Global Keynote Speakers Association
•    Gate experiential marketing group
•    Corwin Soccer Group

Max Lenderman’s Honors:

2009 Effie Award
2009 Reggie Award
2008 Ex Award
2007 Grand Ex Award
2006/2007/2008 Promo Award
2006 PricewaterhouseCooper Business Book of the Year Award Finalist
2006 Grand Ex Award
2006 MAAW Globe Award

Max Lenderman’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch