Vice President of Marketing @ Clickable
Greater New York City Area
- Current
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- Vice President, Marketing at Clickable
- Past
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- Vice President at Nielsen BuzzMetrics
- VP Marketing at Nielsen Online
- Principal - Marketing & Strategy Consultant at Kalehoff Consulting (Sole Proprietorship)
- Senior Manager, Marketing Communications at comScore Media Metrix
- Senior Manager, Marketing Communications at Jupiter Media Metrix
- Senior Associate, Interactive Brand Equity Specialist at Burson-Marsteller, A Y&R Company
- Education
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- Syracuse University
- Connections
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340
connections
- Industry
- Marketing and Advertising
- Websites
Max Kalehoff’s Summary
Max Kalehoff now is Vice President of Marketing, Clickable. Max is a renowned expert, evangelist and student of interactive marketing, with an extraordinary track record of defining and building the reputations of early-stage companies. Prior to joining Clickable, Max spent over three years at Nielsen BuzzMetrics, most recently as Vice President of Marketing, where he helped grow the business from a startup into the global measurement standard in online consumer-generated media. Prior to Nielsen, he helped develop some of the most influential brands in Web analytics, including comScore Media Metrix and Hitwise. He frequently lectures to industry organizations and educational groups, such as the Word-of-Mouth Marketing Association, the Advertising Research Foundation, The Marketing Sciences Institute, ad:tech, OMMA and Columbia University. He pens a widely-read blog about marketing, media and life called AttentionMax.com and authors a weekly column in MediaPost. Max holds a Bachelor of Science degree from Syracuse University’s Newhouse School. A former Brooklynite, Max now lives in Pelham Manor, NY with his wife Laura and son Julian. He’s a proficient sailor and licensed captain. He likes to cook and has worked as one in French restaurants.
Max Kalehoff’s Specialties:
marketing, strategy, reputation, research, product development, writing, presenting, corporate development, partnerships, analysis, messaging, Web sites, search, blogs, etc.
Max Kalehoff’s Experience
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Vice President, Marketing
Clickable
(Privately Held; 11-50 employees; Marketing and Advertising industry)
November 2007 — Present (11 months)
Lead marketing, brand reputation, Web strategy, customer acquisition, thought leadership, industry relations and education, blogging.
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Vice President
Nielsen BuzzMetrics
(Privately Held; 51-200 employees; Marketing and Advertising industry)
October 2005 — November 2007 (2 years 2 months)
Lead marketing, brand reputation, data analysis, industry relations and education, communications, partnerships, customer satisfaction tracking, some strategic client-delivery support.
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VP Marketing
Nielsen Online
(Marketing and Advertising industry)
2007 — 2007 (less than a year)
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Principal - Marketing & Strategy Consultant
Kalehoff Consulting (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)
July 2004 — September 2005 (1 year 3 months)
Led small marketing and strategy consultancy. Key long-term, retainer clients included:
1. BuzzMetrics: Consultant to CEO,
2. Hitwise: Consultant to CEO, CMO and GM of Research
3. Interactive Advertising Bureau (IAB) – Consultant to CEO, EVP -
Senior Manager, Marketing Communications
comScore Media Metrix
(Privately Held; 201-500 employees; Market Research industry)
June 2002 — May 2003 (1 year)
- Led corporate and marketing communications, including product launches, client and media relations, crisis communications and international strategy for leading e-commerce and online media research firm.
- Conducted ongoing industry analysis and served as company spokesperson for Internet trends. Authored weekly reports covering online consumer media usage and spending. Oversaw editorial partnerships with leading national business, trade news media and nonprofit groups.
- Managed marketing manager and analyst, and public relations firm. -
Senior Manager, Marketing Communications
Jupiter Media Metrix
(Public Company; 501-1000 employees; Market Research industry)
February 2000 — June 2002 (2 years 5 months)
- Managed corporate communications and industry analysis for leading Internet measurement and analysis firm.
- Led team of five communications professionals and data analysts responsible for producing industry trend analysis, and promoting ratings and custom analytics.
- Managed data and content partnerships with the editorial departments of more than 30 leading business and trade publications, including the Wall Street Journal, the New York Times, Bloomberg, Nikkei, AdAge, Broadcasting & Cable, Billboard, CNBC and CNN Headline News among others. -
Senior Associate, Interactive Brand Equity Specialist
Burson-Marsteller, A Y&R Company
(Public Company; 1001-5000 employees; Public Relations and Communications industry)
June 1996 — February 2000 (3 years 9 months)
Senior Associate, July 1999 – Feb 2000
Associate, July 1998 – July 1999
Client Executive, July 1997 – July 1998
Harold Burson Intern, Summer 1996
Key client: Media Metrix
- Served as lead account manager for the leader in Internet and software audience ratings. Advised on marketing strategy and corporate positioning during mergers and acquisitions.
Key client: Xerox
- Led Xerox Production Systems account. Oversaw business-to-business communications campaigns, including product launches (i.e., DocuTech, DocuColor and ColorgrafX lines), brand positioning and industry educational with trade press, market analysts and VIP clients.
Other Assignments:
- Led marketing assignments for other Fortune 500 and emerging technology companies, including DuPont, Merrill Lynch and Alcatel.
Max Kalehoff’s Education
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Syracuse University
B.S., Communications/Journalism/Management, 1993 — 1997
Additional Information
Max Kalehoff’s Websites:
Max Kalehoff’s Interests:
- Cooking - Offshore Sailing and Navigation - My wife and son
Max Kalehoff’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
