Rob Reed

Current

VP of Marketing and Government Relations at Zumbox
Founder at Max Gladwell

Past

Founder at Citizen's School Bus
CMO at EthoSquare
Strategy Consultant at Conserv Fuel

Strategy Consultant at Dedicated Marketing Solutions
VP of Marketing & Communications at Earth Biofuels
Founder at Reed Content (Sole Proprietorship)
Editor at Bike Magazine

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4 more...

Education

University of Arizona

Connections

185 connections

Industry

Internet

Websites

Rob Reed’s Summary

Entrepreneurial leader adept at implementing high-profile marketing programs, developing new business, and coordinating across multiple departments for maximum results. More than twelve years of results-driven leadership and team building. Unique ability to integrate technology and innovation with product marketing to maximize company profitability and growth.

Rob Reed’s Specialties:

Integrated, cross-platform marketing and communications campaigns. Social media marketing. Multi-media creation and production. Business plan writing and development. Brand building and strategy. Website development and management. SEO/SMO.

Rob Reed’s Experience

VP of Marketing and Government Relations

Zumbox

(Internet industry)

January 2009 — Present (11 months)

Designed key messaging for multiple audiences and stakeholder groups including consumers, businesses, marketers, and municipal governments. Executing B2B and B2C marketing strategies. Managing public relations efforts with mainstream and new media. Built and launched PaperlessPlease.org online community as a cause-driven campaign centering on Zumbox's key "paperless" value proposition.

Developing and leading the company's municipal government strategy. Successfully launched Zumbox in San Francisco, Newark, and New York City with support from Mayors Newsom, Booker, and Bloomberg respectively. Working with city departments to send paperless mail and transition residents to Zumbox.

Leading development of the Zumbox product to include standalone applications that connect users with Web-based information and data that has geographic relevance based on a selected radius from their home or business address.

The Zumbox web-based platform powers the world’s first paperless postal system. For every U.S. street address, there is a corresponding Zumbox – a digital mailbox – which enables postal mail to be sent as digital files and received online with no paper and no scanning. This new category – paperless mail – represents the first practical alternative to traditional postal systems.
Founder

Max Gladwell

(Internet industry)

April 2008 — Present (1 year 8 months)

MaxGladwell.com is a blog and social media network that covers the nexus of social media and green living. Max Gladwell represents the heroic ideal of the networked social entrepreneur.

Max Gladwell also provides strategic and tactical marketing services to companies seeking to utilize social media to connect with their customers, specifically those with a green message.

Clients include Zumbox, Advanta Bank, Kiva B4B, ideablob, SocialVibe, and EcoPerks.
Founder

Citizen's School Bus

(Renewables & Environment industry)

July 2006 — December 2008 (2 years 6 months)

Citizen's School Bus (CSB) is a public education and awareness organization dedicated to promoting the use of biodiesel fuel as the healthy alternative to petroleum diesel in school buses for the sake of children's health and wellbeing.
CMO

EthoSquare

(Internet industry)

January 2007 — April 2008 (1 year 4 months)

EthoSquare (The Quality of Life Network) is a healthy-living portal with proprietary applications that enable users to easily improve and manage how they live.
Strategy Consultant

Conserv Fuel

(Renewables & Environment industry)

January 2007 — October 2007 (10 months)

Brentwood-based "green" filling station that offers alternative fuels such as biodiesel and ethanol and promotes sustainability. Established core brand messages, designed & authored marketing materials, and produced website. Established partnerships with local nonprofits. Drafted programs for carbon-neutral fuel, fleet accounts, and affinity marketing. Coordinated press event with presidential candidate Barack Obama.
Strategy Consultant

Dedicated Marketing Solutions

(Privately Held; Marketing and Advertising industry)

June 2006 — June 2007 (1 year 1 month)

Hired to develop automotive content & community site www.CarDevotion.com in order to capitalize on the high demand from automotive and insurance clients for lead generation as well as to give the company a wholly-owned web property in the automotive space.

Designed editorial mix & social network: secured content sources; recruited & hired site editor, and established industry relations with the major auto manufacturers.
VP of Marketing & Communications

Earth Biofuels

(Public Company; Oil & Energy industry)

March 2005 — January 2007 (1 year 11 months)

Composed original business & marketing plans. Developed advertising and public relations campaigns for Willie Nelson's "BioWillie" biodiesel brand. Hired and managed PR/IR firms for both corporate and brand management. Served as corporate spokesperson. Established unique biodiesel school bus program and recruited actress Julia Roberts as spokesperson.
Founder
Reed Content (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Media Production industry)

April 1999 — March 2005 (6 years )

Producer and distributor of multi-media content in the adventure-travel, action-sports, celebrity lifestyle, and automotive categories. Webcasting production company.

Aggregated and signed more than 200 independent content producers/ owners to revenue-sharing contracts for content syndication. Built a top-notch video production team.

Produced live-via-satellite webcasting events for Yahoo! Broadcast.

Wrote the definitive book on the history and people of snowboarding, "The Way of the Snowboarder", published by Harry Abrams Books (2005).

Worked on assignment for leading national magazines: National Geographic Adventure, Men’s Journal, Outside, Men’s Fitness, Stuff, SKI, Complex, and others.
Editor

Bike Magazine

(Privately Held; 51-200 employees; Publishing industry)

September 1997 — April 1999 (1 year 8 months)

The preeminent magazine of mountain biking.